ASICS announces the release of the GEL-NYC™ 2.0 shoe, a sophisticated evolution of its predecessor that masterfully blends heritage design with advanced performance technology. This latest iteration showcases ASICS’ commitment to Japanese precision and sport-inspired innovation.
INSPIRED BY THE ARCHIVE
Rooted in the ASICS Archive, the aim was to honor the brand’s heritage while pushing the boundaries of comfort and functionality. Working closely with legends of design and the ASICS Institute of Sport Science, a shoe was created that embodies both Japanese craftsmanship and New York’s dynamic energy.
LIGHTER WEIGHT. MORE COMFORT
Key improvements include the integration of FF BLAST™ PLUS cushioning and strategically placed GEL™ technology units, making the shoe lighter and more comfortable than its predecessor, with a more streamlined fit. So you can feel light on your feet with each step delivering responsive energy and enduring comfort.
COMFORT, TUNED TO YOU
ASICS research shows that walking mechanics differ from running patterns. The thoughtful construction of the GEL-NYC™ 2.0 shoe had this insight in mind, featuring an asymmetrical arch support system and flex grooves that promote efficient stride patterns.
DESIGNED FOR EVERYDAY MOVEMENT
The GEL-NYC™ 2.0 shoe represents ASICS’ continued commitment to innovation in movement science, offering enhanced durability and versatility for various activities, whether it’s on the pavement or in the gym. This latest release demonstrates how running technology can be effectively adapted to enhance everyday movement, supporting ASICS’ founding philosophy to enable a Sound Mind in a Sound Body.
The GEL-NYC™ 2.0 shoe is available online and PAN India stores for INR 13,999. To find out more about the product, please visit: https://www.asics.co.in/1203a895-022-gel-nyc-2-0.html
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