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Girish Mallya

Zotac gaming announces the Geforce RTX 40 series

September 22, 2022 by Girish Mallya

ZOTAC Technology Limited, unveiled next-generation ZOTAC GAMING graphics card line-up built on  NVIDIA Ada Lovelace architecture and the 3rd generation of RTX.

The GeForce RTX 40 Series graphics cards are fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fast content creation workflows.

The ZOTAC GAMING GeForce RTX 40 Series introduces key innovations that push the limit in gaming performance, cooling efficiency, noise levels and durability. The ZOTAC GAMING GeForce RTX 4090, 4080 16GB and 4080 12GB series each will come in 3 models – AMP Extreme AIRO, Trinity OC and Trinity.

ZOTAC GAMING redefines our ultimate graphics card with the new flagship model – AMP Extreme AIRO. It is the go-to solution for enthusiasts who desire top-tier performance. Refined in every aspect and utilizing an Air-Optimized design, the AMP Extreme AIRO provides blazing speed and outstanding thermal efficiency that is second to none.

Using cutting-edge cooling technologies derived from the flagship model, the Trinity model and its OC variant are built upon a powerful engineering foundation. Both models encompass a trio of powerful cooling fans, a large heatsink that fills the card’s footprint, noise-reducing enhancements, durability reinforcement and addressable RGB elements. The result is a balanced embodiment of power, performance, cooling, and durability that packs the punch to offer gamers the needed blistering FPS in the latest titles.

The ZOTAC GAMING GeForce RTX 40 Series also introduces IceStorm 3.0 – powerful cooling system ever built. Mounted on the AMP Extreme AIRO are triple large fans that feature twice the height and blade width of the previous generation to enable optimal airflow. All models come equipped with an aluminum fin stack spanning the full length of the card, paired with a vapor chamber and up to 9 composite copper heatpipes to take on the most intense thermal challenges. Additionally, airflow can exhaust more freely through ventilation paths from every side to boost cooling efficiency.

New noise-reducing features are brought to the ZOTAC GAMING GeForce RTX 40 Series to enhance gaming immersion. The AMP Extreme AIRO is equipped with a counter-rotating center fan to reduce air turbulence, minimizing noise with a smoother airflow. All models feature anti-vibration pads and automatic fan stop control, resulting in lower noise levels and extended fan longevity.

Built to last and perform, the ZOTAC GAMING GeForce RTX 40 Series boasts a strong foundation for peak performance. The overall rigidity of AMP Extreme AIRO is enhanced with a solid die-cast metal backplate and a rear retention bracket. The 4090 AMP Extreme AIRO graphics card spreads the load between 24+4 power phases for more power stability and improved temperatures. The cooling fans on all models feature durable dual ball fan bearings that reduce rotational friction and further prolongs fan lifespan.

The dedicated SPECTRA 2.0 lighting system of ZOTAC GAMING enables vibrant colored lighting with unique animated effects powered by addressable RGB LEDs. On the AMP Extreme AIRO graphics card, users can customize different modes and colors for 5 lighting zones at the top, front, side and rear, or synchronize the whole to function as one.

The new ZOTAC GAMING FireStorm Utility for 40 Series features an entirely re-designed interface that transforms GPU fine-tuning into a more intuitive task. The new software comes with a host of options that include clock speed, GPU memory frequencies, voltage, fan speed, fan curve settings, SPECTRA RGB lighting effects, and one-click BIOS switching.

The ZOTAC GAMING GeForce RTX 4090 Series will be available starting Early October, 2022, while the ZOTAC GAMING GeForce RTX 4080 16GB and 4080 12GB Series will be available beginning Early November, 2022. Local availability dependent on regional supply and delivery.

Filed Under: Uncategorized

Optoma P1 wins the Good design awards 2019

October 23, 2019 by Girish Mallya

Optoma a leading brand for 4K projectors was recently recognized for its P1 projector and issued the special award of Good Design 2019, Japan.
The Optoma P1 integrates 4K ultra high definition (UHD) resolution with an ultra-short throw distance, plus a laser light source – to produce great pictures for the viewer. The Optoma P1 also features Amazon Alexa and Google Assistant voice control capabilities, IFTTT support for seamless smart home automation with smart IoT devices and an integrated NuForce soundbar with Dolby Digital and Dolby Digital Plus pass through over optical and HDMI arc. This cutting edge projector can be easily integrated into any home cinema setup. For more details on P1 visit http://www.optoma.com/ap/

Filed Under: Projectors

Nike lndia launches its new Flyknit range

April 12, 2016 by Girish Mallya

Nike India showcased its new season collection last weekend at Tote on  the Turf, Mumbai. the event saw the sportswear-manufacturing giant launch the latest range of the flagship Flyknit series, in addition to a new performance running and training garment range.

The flagship Flyknit range has three options – Free Run motion Flyknit – Rs 14,995, Free Run Flyknit – Rs 11,995 and the Free Run – Rs 8,995. This range has a minimalist bottom (sole) design with a snug  upper fit.

Nike also previewed its new Nike app, Nike+ Running; it now hopes to drive the Nike Club offline initiative through the app. Plans are to start off with running clubs in Colaba and Bandra. As a part of this initiative, Nike will provide pacers (for beginners and advance runners) and a running coach twice a week  (Wednesdays and Saturdays) at these locations for local Mumbai runners. Runners can join this informal running club free of charge.

Filed Under: Wearables Tagged With: flyknit, nike, nike flyknit, performance running

Saavn looks beyond music, launches Saavn Originals

April 12, 2016 by Girish Mallya

Music streaming app Saavn has decided to go in for a major restructuring. It has decided to look beyond just music, to try and become a complete entertainment network. Saavn hopes to become a Netflix of sorts in the audio space.

To kick off this initiative, Saavn has 10 original exclusive content programs in very diverse niches, including a podcast called Cyrus Says (Cyrus Broacha invites guests to his studios and talks to them on current issues and their area of specialisation), storytelling with Neelesh Misra titled, Qisson Ka Kona, on mythology and regular short stories, a long-form investigative docudrama titled, The Aurushi Files presented by a journalist and so on. Through Saavn originals, the platform eventually plans to use the insights and analytics thus gained to produce video content for it’s 18-million and growing, active listener base.

Saavn plans to initially drive this original programming through an ad-supported model, but eventually move to a fermium model with some content being free and the balance behind a paywall.

During the launch event, the company also announced ar tie-up with Neucleya (popular Indie EDM artist), as their first AIR (artist-in-residence) artist. It hopes to add many more to the AIR list going forward.

Filed Under: Music Tagged With: app, music network, music streaming, saavn, saavn originals

Northstar child-safety platform (with app support)

March 31, 2016 by Girish Mallya


Magnasoft has recently announced the launch of the third generation of its comprehensive child-safety platform and app, Northstar. An integrated product that protects children while they commute to and from school, Northstar has a web application and dashboard designed specifically for schools, empowering the academic institutions to efficiently manage their transport-related information, monitor their fleet and children in real time, and take immediate action in case of any incidents. It is a programme which integrates GPS and non-GPS locationing, video surveillance, and RFID technologies. The technology provides features like school-bus and child monitoring, school-bus video surveillance and student attendance management. Northstar provides a clean and simple mobile experience for parents on iOS and Android. Additionally, the Northstar parent app lets parents can track their children’s journey in real time.

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This platform (and app) has been deployed in 468 schools and covers about quarter million school-going children in private schools in India [Read more…] about Northstar child-safety platform (with app support)

Filed Under: News

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