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Asics launches the newly-designed Gel Kayano 28 for runners

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To ensure and deliver a ‘safer and smoother ride’ for runners, Asics have launched the Gel-Kayano 28 in a newly-designed performance running shoe. The Gel-Kayano aims to provide greater stability through significant upgrades especially for those who are either serious about the sport or are strong enthusiasts.

The Gel-Kayano 28 features a low-profile External Heel Counter and ‘Dynamic Duomax’ technology which work in tandem to prevent excessive inward rolling of the foot. For comfort, the Gel-Kayano is equipped with the ‘FF Blast’ foam which is combined with the gender-specific ‘3D Space Construction’ technology which provides softer and lightweight cushioning and a responsive rebound.

Users will also get access to ASICS Runkeeper app, which helps them engage with other users and record their personal stats as well.

ASICS’ mission to move one million minds

Through a newly-developed ‘Mind Uplifter’ tool, Asics is determined to enable athletes and runners to view the impact of movement on their own mind. Data from users utilising this tool would be contributing to the world’s first live study into the relationship between the sport of running and the mind. The tool, essentially, charts the positive impact of running across 10 emotional and cognitive metrics, showing its various effects on the users. A dynamic ‘World Uplift Map’ would also be created to quantify the data gathered from around the world. For more information, please visit this page.

The ASICS Gel-Kayano 28 is priced between Rs. 13,999 and Rs. 14,999. For more information please visit ASICS’ website.

Asics Unveils New Metaspeed Range at Innovation Summit

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Asics has announced two high-performance running shoes that take the power of human-centric design to the next level.

The Metaspeed Sky and Metaspeed Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game without adjusting their running style to fit the shoe.

The shoes were unveiled at Asics’ Innovation Summit 2021, the brand’s annual showcase of the very pinnacle of new performance sportswear. This year Asics hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the Asics story and its longstanding commitment to human-centric design.

The unique design story behind the two new shoes centres on a crucial insight by scientists at the Asics Institute of Sport Science (ISS). They recognised that the type of shoes powering the world’s fastest were only favouring one type of runner — stride runners — those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.

Asics research however showed that these shoes do not fully support elite athletes who prefer the second major running style — cadence, which features smaller steps made while hovering over the ground with minimal up and down motion.

The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimised for their running style. Addressing the challenge, Asics has created the Metaspeed Sky for stride runners and Metaspeed Edge for those with a cadence style — both specially optimised and proven to improve runner performance for each of the two major running styles.

Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Science said: “The Metaspeed journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here, we got to work. Following a lengthy, meticulous research and development process, Metaspeed Sky and Metaspeed Edge were born. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.” The Metaspeed Sky has already been made available globally via the Asics website and selected specialty retail stores. The Metaspeed Edge will be available from June 4, 2021. Both shoes will retail for ₹21,999.