A hybrid sneaker which combines the iconic silhouette of the Ultraboost with the coded performance of adidas’ 3D-printed and data-driven 4D midsole, Adidas has launched the Ultra4D in two new colourways with an impressive glow-in-the-dark feature.
The Ultra4D has been designed to cater for a range of activities, ensuring it can easily
transition from running to streetwear. Launching in black and white colorways, the ULTRA4D is designed to be seen in the light and glow in the dark, which elevates the shoe’s fashion appeal, providing runners with a shoe that is not only technically advanced, but also stylish.
adidas ULTRA4D features:
- Upper: A lightweight Primeknit upper, 50% of which is made with recycled polyester, supported by the signature ULTRABOOST heel counter and lace cage for extra stability.
- Midsole: The adidas 4D lattice midsole was developed using years of athlete data. It is 3D printed to help deliver tuned support and cushioning right where it’s needed.
Charlotte Heidmann, Product Manager, adidas Running, said: “We created the ULTRA4D to elevate our pinnacle performance iconic models by combining the iconic Ultraboost silhouette with the 4D midsole. Adding the glow in the dark effect in the upper shows our continuous commitment to innovate through performance and style. This shoe is a true icon in light and dark.”
The Ultra4D is available now on the adidas app, selected retail partners and adidas.co.in for a price of Rs. 21,999.
Leave a Reply