T3 India

Adidas

Adidas Unites with Allbirds to Create Low Carbon Running Shoes

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Adidas and Allbirds have expanded their collaboration with the launch of the Adizero X AllBirds 2.94 KG CO2E. This new iteration is, reportedly, the lowest carbon performance shoe adidas has ever created. The new collaboration seeks to highlight that each pair with a carbon footprint of 2.9 KG CO2E, is created with 63% less emissions.

According to the company, the midsole is made with 17% plant-based content, developed in part with natural materials and the outsole is made with 10% recycled rubber. Furthermore, they have removed the torsion bar to provide a higher flexibility while on the run. The upper is made with 77% recycled polyester and 23% natural lyocell, a fibre made from sustainably grown wood, designed to create a lightweight upper while the lining, laces and embroidery feature 100% recycled polyester.

The new range comes in four new colours including Core Black/ Bliss, Cloud White/Carbon, Core Black/ Acid Red and Allbirds’ exclusive colours. It is available for purchase across select stores across India and at Adidas official website at a price of INR 11,999.

Adidas Launches Solarglide 5 Running Shoes

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Adidas revealed the all-new Solarglide 5 running shoes. Keeping the planet in mind, this range is with a Primeblue knit upper made in part with Parley Ocean Plastic. The new product franchise is a blend of Bubble Boost midsole and the Legendary Torsion System (LEP) which are fused together and provide runners with energy for each step. By working in tandem with an updated LEP, which fits between the Bubble Boost platform and the Control Platform, the shoe provides a smooth ride for runners.

The adidas’ Solarglide 5 will be launched in white for women and flash orange for men and will be available at INR 13,999.

Adidas launches a glow in the dark 4D running shoe: The Ultra4D

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A hybrid sneaker which combines the iconic silhouette of the Ultraboost with the coded performance of adidas’ 3D-printed and data-driven 4D midsole, Adidas has launched the Ultra4D in two new colourways with an impressive glow-in-the-dark feature.

The Ultra4D has been designed to cater for a range of activities, ensuring it can easily
transition from running to streetwear. Launching in black and white colorways, the ULTRA4D is designed to be seen in the light and glow in the dark, which elevates the shoe’s fashion appeal, providing runners with a shoe that is not only technically advanced, but also stylish.

adidas ULTRA4D features:

  • Upper: A lightweight Primeknit upper, 50% of which is made with recycled polyester, supported by the signature ULTRABOOST heel counter and lace cage for extra stability.
  • Midsole: The adidas 4D lattice midsole was developed using years of athlete data. It is 3D printed to help deliver tuned support and cushioning right where it’s needed.

Charlotte Heidmann, Product Manager, adidas Running, said: “We created the ULTRA4D to elevate our pinnacle performance iconic models by combining the iconic Ultraboost silhouette with the 4D midsole. Adding the glow in the dark effect in the upper shows our continuous commitment to innovate through performance and style. This shoe is a true icon in light and dark.”

The Ultra4D is available now on the adidas app, selected retail partners and adidas.co.in for a price of Rs. 21,999.

Adidas launches its most technologically advanced flagship store of the country in Delhi

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‘The Home of Possibilities ‘ – that’s what adidas are calling their newest flagship store which was unveiled two days ago in Delhi’s prime location: Connaught Place. The sportswear giant’s new store is a blend of multiple digital touchpoints, sustainability zone, and is a perfect example of what the future retail experience holds for customers.

The 5900 sq-ft. retail store is spread across 4 floors and adidas’ ‘Own The Game’ strategy strives to focus on 3 important aspects which are Experience, Sustainability, and Credibility. The store has 32 digital touchpoints which are powered by green energy, and the store utilises immersive screens, digital plinths, and ceiling screens to give customers a scintillating new shopping experience.

The store’s flooring is also made with upcycled carbon tiles made of carbon collected from environmental pollution. This large sprawling store is also the first LEED-certified store in the country, and it also includes the aforementioned ‘Sustainability Zone’ thereby aligning with adidas’ long-term vision and commitment towards sustainability. It also displays the End Plastic Waste logo.

Commenting on the new flagship store launch, Mr. Sunil Gupta, Senior Director, Brand adidas, India said, “We are thrilled to open our first flagship store in India in the heart of the capital -CP. ‘The Home of Possibilities’ is the very best of our brand in an unrivalled way, that brings a global shopping experience under one roof. Our aim is to reimagine the physical experience through innovation, creativity, and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in-store, the zones featuring our national athletes, and quirky local prints in the customization zone.”

The new flagship store in CP also has a dedicated section for ‘Customisation, Personalisation, & Localisation’ which is being called The Delhi Print Shop which offers the consumers a digital DIY experience, by aiding them to get their tees customised and personalised.

An ‘Outdoor’ collection zone for hiking and trail running sportswear features a skylight ceiling. The new store also houses a dedicated ‘Originals’ section in the ‘Collection’ concept along with Men’s performance and Basketball section. The store also has an entire floor dedicated to the football collection for the football fanatics. It features a digital footwear wall, victory mannequin, lit crest and LED field lines on the ceiling.

The press release further mentions that shoppers ‘will find the very best of the brand across Sport Performance apparel and footwear as well as the latest Originals designs and collaborations including YEEZY, adidas by Stella McCartney, Y-3 and IVY PARK.

Adidas launches three new shoes for long-distance runners under Adizero

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Adidas have announced the launch of three new shoes designed especially for distance runners. These new variants of its fastest running shoe – Adizero – consists of the flagship Adizero Prime X, with the Adizero Adios Pro 2 and Adizero Boston 10 being the other two launched. The Adios Pro 2 is adidas’ record-breaking elite performance shoe and is set to be worn by some of the world’s fastest athletes this summer, some of whom are Stephan Kiprop, Philemon Kiplimo, Amos Kipruto, and others.

This Adizero collection was also designed using valuable insights and data from these athletes, like from training camps in Kenya – where physiological data was captured from these athletes in order to help Adidas form a strategy and interventions. Our editor, Girish Mallya, had the chance to chat with Nico Roche about the details of the launch, and features of these new shoes. Check out the short interview:

The Adizero Adios Pro 2 features two layers of re=sculpted ‘Lightstrike Pro’ midsole – which is revamped to support with energy return. In the Adios Pro 2, the signature carbon-infused ‘Energyrods’ are also visible ‘within the newly sculpted midsole’ and they ‘deliver lightweight stiffness and are designed for a more anatomical driven transition, limiting energy loss’. The reconstructed midsole combines with ‘Celermesh 2.0 upper’ which is an ultra-lightweight and partially-recycled polyester. The toe tip is integrated with a ‘continental rubber outsole’ to create a traction zone to support faster acceleration and to prevent slip and keep the foot tightly locked, a new lightweight heel construction and the softening of the heel structure are added measures.

The Adizero Adios Pro 2 costs Rs.21,999.

The Adizero Prime X is primarily created as a ‘boundary-breaking’ long distance running shoe. It is essentially an upgradation of key features of the Adizero Adios Pro 2, with the prevalence of elements like the Lightstrike Pro midsole and the ‘Energyrod’ technology. More so, stiffening blades that spring back have been added within the 50mm heel as well.

The Adizero Prime X is available for Rs. 24,999.

The Adizero Boston 10, on the other hand, is designed mainly for training sessions. It is equipped with the same Lightsrike Pro midsole, in combination with a durable Lightstrike Eva midsole foam. It also consists of the same Energyrod technology and a ‘Continental Rubber Outsole’.

The Adizero Boston 10 is available for Rs. 13,999.

These new variants of the Adizero range are available here.