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ViewSonic Debuts Experience Zone in India

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Ribbon cutting ceremony at ViewSonic Experience Zone – New Delhi

ViewSonic has announced the launch of its first Experience Zone in New Delhi. The Experience Zone aims to provide an engaging and immersive experience to enable users to access all its AV and IT products and solutions. With the launch of its first experience zone in India, ViewSonic has also entered a new segment of LED Video Wall and announced the launch of its All-In-One LD135-151 Direct View LED Display. The company’s initial experience zone is divided into three different product ranges and solutions, namely Corporate Zone, Hybrid Learning Classrooms and Entertainment Zone.

Eric Wei, General Manager, ViewSonic – Asia Pacific said, “We are extremely excited to launch our first-ever Experience Zone in India. Our futuristic zone will create an outstanding and compelling experience for our users, exhibiting all our products and solutions. We aim to offer our users an experience of advanced technology, innovations and features embedded in our solutions. India is a key market for us and we understand the diversified needs of our consumers and strive to provide them with our unmatchable range of solutions and services. We are positive that the Experience Zone will help our target consumers make a sound purchase decision. We plan to launch more experience zones in other key Indian market and strengthen our position in the country in the coming year.”

The corporate zone showcases all its professional products in one area. Entering a new segment, the newly released LD135-151 is available in 4 different sizes (108”, 135”, 163 & 216”). Its large screen display is embedded with Gold Bonding Wire, boosts easy installation, operation and maintenance. The zone also included wireless presentation display ViewSonic CDE20 series.

The hybrid learning classrooms will display various products from edtech categories, which aim to help both teachers and students streamline and smoothen the teaching and learning methodology. It will show the new ViewSonic IFP52-A series, on which the teachers will conduct lectures and the recording will be flashed on the student’s device at home, using a PTZ Camera. Educators will also make extensive use of ViewSonic’s proprietary and integrated software, myViewBoard.

Entertainment Zone

The entertainment zone comes with acoustic room with a recliner and a home theatre system. The site will also showcase their upcoming flagship model X1000-4K+ HDR Ultra Short Throw Smart LED Soundbar Projector along with the X100-4K+ Projector which is equipped with 4K UHD resolution and an integrated 40W Harman Kardon-customised soundbar.

Talking about the launch Muneer Ahmad, Vice President, Sales and Marketing – AV and EdTech at ViewSonic India said, “We are delighted to launch our first experience zone in India, this will enable us to associate with our consumers directly and closely. It not only strengthens our relationship with them but will help in building brand loyalty. We are committed to bringing high-quality products that prioritise innovation and technology. Our newly launched LED Video Wall is one of its kind equipped with best-in-class features and advanced technology, giving a perfect amalgamation of corporate viewing experience. We are also hopeful that our newly launched professional projector will be well received, and our hybrid learning solutions will create a positive impact in the Indian market.”

The experience zone will also showcase launches in monitor’s segment such as ELITE XG270Q, a 27″ IPS G-SYNC compatible gaming monitor. Additionally, ColorPro Series VP2468a Pantone Validated and touchscreen monitor TD1655 has been included. The zone also showcased other monitors such as VX3211-4K-MHD, used for both gaming and entertainment purpose.

Commenting about the launch, Sanjoy Bhattacharya, Director – Sales & marketing, IT Business, ViewSonic India said, “The launch of experience zone is one of ViewSonic’s biggest accomplishment to strengthen our brand position in the Indian market. Giving first-hand experience of all our products and solutions to the users will help us establish ourselves and build a close-knit relationship with our customers. Our display solutions have gained significant momentum in the Indian market with innovative technology and unique features. Our experience zone will showcase our recent monitors, such as ColorPro and ELITE Gaming Monitors. In addition, we will also showcase a new product, ‘Pen Displays’, inbuilt with software which eases the internal communications in the corporates. With this zone, we are expecting to see more engagement with our customers and expand our reach in other cities.”

Poco Expands M-series Lineup with M4 Pro 5G

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Poco has launched its mid-range powerhouse, the Poco M4 Pro 5G, powered by the 5G-ready MediaTek Dimensity 810 processor. The device features up to 8GB of RAM along with Turbo RAM capability extending the device RAM up to 11GB, providing an enhanced and superfast multitasking experience. Packing higher performance with 33W MMT fast charging and a large 2-day 5000mAh battery, Poco M4 Pro 5G is a go-to device for users seeking the best of everything.

Commenting on the launch, Anuj Sharma, Country Director, Poco India said, “A future-ready device, Poco M4 Pro 5G is backed by an efficient performance combination of MediaTek Dimensity 810 chipset, aggressive gaming capabilities, and improved camera performance. Catering to today’s smartphone users, Poco M4 Pro 5G manages to pack a media consumption focused DCI-P3 90Hz Smart Display along with Dual Stereo speakers. We are happy to take this leap with the Poco M4 Pro 5G as it is a perfect combination of exciting future-ready features and affordable pricing.”

Poco M4 Pro 5G promises to deliver serious power with the MediaTek Dimensity 810 chipset. Built on a 6nm node architecture, this chipset makes Poco M4 Pro 5G a true power-efficient device. Adding on to a lag-free performance and enhanced visuals, this chipset comes equipped with two Cortex-A76 cores that run at 2.4GHz and six ARM Cortex-A55 efficiency cores that run at 2.0GHz along with a contemporary ARM Mali-G57 graphics card at 1068MHz.

Featuring a Game Turbo mode, Poco M4 Pro marks an immersive gaming experience with improved graphics and network optimisation. Gaming performance is further enhanced with the immersive and clear dual speaker setup. Taking the gaming level a notch higher, Poco’s X-liner motor offers a haptic touch-like response that vibrates in reaction to in-game actions. Also, now, consumers can trick their opponents with various voices during gaming with the Voice Changer feature in the Game Turbo mode.

For the ones who are always on the go, Poco M4 Pro 5G takes multitasking with much ease. Its UFS 2.2 technology offers 139% faster write speeds than UFS 2.1, and the integrated 5G modem supports dual 5G calls for future-proofed connectivity.

Featuring a 90Hz 6.6” FHD+ display coupled with a 240Hz touch sampling rate, Poco M4 Pro 5G visuals are a treat to the eyes. Catering to battery efficiency, the display featuring Smart Refresh Rate automatically adapts to 90Hz, 60Hz, and 50Hz to suit the streaming content. The display is further equipped with a wide colour gamut that supports DCI-P3 that brings a true-to-life detailed and clear visual experience. Readability under bright sunlight is also no issue, thanks to the Sunlight Display 2.0 feature.

Debuting Poco’s 2022 design philosophy, its Power Black, Cool Blue, and Poco Yellow colours make the device look premium, fresh, and unique in its skin. It comes with a blazing fast side-mounted fingerprint sensor power button, 3.5mm Hi-res Audio jack and IR Blaster, making it a complete package.

Another first in the Poco M-series, Poco M4 Pro 5G flaunts a 50MP Primary camera sensor designed to offer an aesthetic photography experience. Offering a clear and detailed picture quality, it delivers the best colours and vibrancy in all lighting conditions. Supporting the 50MP sensor is an 8MP Ultra-wide camera that captures breathtaking detailed shots in all possibilities. Adding to the frenzy is the 16MP front camera for all the selfie lovers for clear and vivid pictures.

The camera features advanced modes such as Night Mode, Kaleidoscope, Slow motion, Time-lapse video, among others. Fueled by a 33W fast in-box charger, Poco M4 Pro 5G packs a massive 5000mAh battery to ensure the functioning of all tasks with much ease and no stress. It is powered with Middle Middle Tab (MMT) technology amping up the device’s charging speeds for a quick use case. Not only this, the Poco M4 Pro 5G gets 50% charged in just 23 minutes.

Poco M4 Pro 5G will be available on Flipkart in three storage variants: 4GB + 64GB for ₹14,999, 6GB + 128GB for ₹16,999 and 8GB + 128GB for ₹18,999.

Sennheiser brings two affordable audio products to India

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If you are looking for an affordable Bluetooth headphones or earphones, you can take a look at Sennheiser’s recently announced HD 250BT and CX 120BT. The HD 250BT headphones is tuned to please bass lovers out-of-the-box but you can tune it to your liking with the free Smart Control app. The device is equipped with Sennheiser’s transducer technology, promises up to 25-hours of battery life and supports Bluetooth 5.0 connectivity for better power efficiency and stable connectivity. It also supports codecs like AAC and aptX along with a low latency profile that syncs perfectly while watching videos on the device.

The Sennheiser CX 120BT are neckband-style earphones that is geared towards balanced sound with SBC and aptX codec support. It also supports low-latency for audio-video sync and features up to 6 hours of battery life.

The Sennheiser HD 250BT and CX 120BT are now available in India for Rs. 5,490 and Rs. 3,490 respectively.

Asus ventures into commercial PC market

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Asus’ is one of the few notebook and desktop PC players who have got a device for a consumer and a prosumer at every price point. Trying to replicate a similar strategy, Asus India has announced its Expert series of laptops and desktops that caters to businesses.

This doesn’t mean the range of Vivobooks and Zenbooks are not fit for a professional, the Expert range of devices are more suited for a corporate due to better durability, more control for companies over the devices and dedicated enterprise helpline and services.

The ExpertBook range of laptop consists of six new notebooks with the ExpertBook B9 (B9450FA) claiming the world’s lightest and most powerful14-inch business laptop title with its magnesium lithium alloy body and up to 10th Gen Intel Core i7 CPU and 24 hour battery backup.

The ExpertBook P2 (P2451FB) is a well-packaged laptop that comes with Nvidia’s discrete graphics and up to 10th Intel Core i7. The P2 is the one we’ll be reviewing next month in the print edition.

The ExpertBook P1 is the affordable series (P1440FA, P1410CJA, P1545FA, and P1510CJA) with 14-inch and 15-inch screen options, Full HD display, fingerprint sensor and up to Core i5 processor.

The ExpertCenter Desktop and AIO bring NanoEdge FHD IPS displays, connectivity options, SonicMaster audio, and support for up to 10th Gen Intel Core i5 processor.

The ExpertBook devices are priced from Rs. 25,323 onwards and goes up to over a lakh while the AIO and desktops are priced from Rs. 25,839 to up to Rs. 58,466.

Sony launches ‘Ready for PlayStation 5’ X9000H TVs in India

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PlayStation 5’s launch is a few months away and if you are looking to pair it up with the television meant for it, Sony India has just launched the Bravia X9000H series TVs.

Certified with ‘Ready for PlayStation 5’ tag, the TV comes with a dedicated Bravia Game mode that enables gamers to play in up to 4K resolution at 120fps and an input lag of 7.2ms. Moreover, the mode also allows to wake the TV and PS5 up at the same time with the DualSense controller.

Available in sizes of 55-inches and 65-inches, the TV is equipped with lots of video and audio enhancing features that high-end Sony TVs are known for. The TV comes with a full-array LED display and X-tended Dynamic range for improved contrast.

There’s X1 4K HDR picture processor, Triluminous display, Dolby Vision and Dolby Atmos support, acoustic multi audio with discreetly mounted tweeters and ambient optimisation that optimises picture and sound quality.

The X9000H runs on Android TV OS that gives access to voice-enabled Google Assistant, casting, Play Store apps, games and range of streaming services.

The X9000H is available now for Rs. 1,09,990 for the 55-inch TV and Rs. 1,59,990 for 65-inch variant.

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