T3 India

Sweta Baruah

Sony Announces Bravia 32W830K Google TV

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Sony recently announced the launch of Next-Gen Smart Bravia 32W830K television.

The device integrates Google TV and allows you to browse content from across your apps, bookmark shows and movies by adding a watchlist from phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search. It also supports Apple Home Kit and AirPlay that integrates Apple devices like iPads and iPhones with the TV. It comes with HDR picture processor that handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma. It delivers Full HD clarity with X-Reality PRO that is reported to refine images and reduce noise, ensuring an enhanced picture detail. It also supports the Live Colour feature that offers lifelike picture experience.

The 32W830K comes with open baffle speaker that delivers 20-Watt sound with Dolby Audio and Clear Phase feature. The clear phase technology, reportedly, helps the TV in analysing and compensating for inaccuracies in speaker response by ‘sampling’ the speaker frequency with higher precision. This information is then used to produce pure, natural audio with smooth, even reproduction of all frequencies. The device is built with the X-Protection PRO technology for dust and humidity protection, along with safety for lightning strikes and power surges.

This model will be available across all Sony Centers, major electronic stores and e-commerce portals at a price of INR 28,990.

Alogic Participates in CMDA Expo 2022

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Alogic stall at CMDA

Alogic attended the 2-day CMDA expo 2022 held at Hotel Conrad, Pune, along with the company’s regional distributor Aptel office care. During the two days, Alogic displayed its range of products, with primary focus on docking stations, USB-C hub, adapters, converters, wall charger, charging cable, stands and audio video cables. According to the company, the event received positive feedback from the visitors about the products as well as Alogic’s representation during the event.

 “CMDA was the first official exhibition for Alogic in India, and it gave us good learning of Indian partner requirements. This will help us to offer them more customised offerings for a more suitable end-user solution. We were delighted by the response we received at our stall and the praises we received for our products. Further holding on to those beliefs, Alogic will make sure we maintain the same class and worry-free business opportunity for our partners.” said Suresh Balaji, Country Head, Alogic India.

The company was also awarded the ‘Premium IT Peripheral Brand of 2021’ by NCN in collaboration with CMDA at their Channel Partner Summit and Awards 2021.

“We are thrilled and blessed to accept this prestigious award. Alogic has always been a determined company, and we aim to deliver our customers the best premium products achievable. We aim to simplify our customers’ life while also offering them a product they can proudly showcase around.” said Alogic’s spokesperson.

The award ceremony was held in Pune on May 6, 2022 and was attended by delegates from different Industries and channel partners alike. The award function had various categories acknowledging the best of the brands.

Samsung Launches Jet Cordless Stick Vacuum Cleaners

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Samsung has launched the Jet Cordless Stick Vacuum Cleanerline-up in India.

This range of vacuum cleaners can reportedly generate up to 200W of suction power. It comes with Jet Cyclonesystem that features nine cyclones with 27 air inlets to trap fine dust particles that are sucked into the vacuum cleaner. The vacuum cleanersrelease clean air out with a multi-layered filtration system and iscertified by the British Allergy Foundation and SLG Pruf & Zertifizierungs. Running on a digital inverter motor that optimises airflow with its ultrasonic welded airfoil blades, the vacuum cleaners include Jet 70, Jet 75 and Jet 90.

“With increased focus on safety, health and hygiene in the post-pandemic era, consumers are looking for agile and efficient home cleaning solutions. Our all new Samsung Jet cordless stick vacuum cleaners are here to provide unmatched convenience to our consumers with best-in-class features for a hassle-free cleaning experience. Equipped with cutting-edge technology such as a Multi-layered Filtration System, the vacuum cleaners trap 99.999% of fine dust and allergens and provide powerful and hygienic cleaning. Despite Samsung Jet’s remarkably powerful suction capabilities, its body has been designed to be lightweight, allowing our consumers to enjoy the Jet’s easy-to-use features more comfortably,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

It boasts a high-capacity battery that can maintain suction for up to one hour and can be removed and replaced with a spare. It also comes with a diverse array of motorised brushes that provide various cleaning solutions. The Soft Action Brush is provided for cleaning fine dust on hard floors while the Turbo Action Brush is provided for cleaning carpets and rugs. The Mini Turbo Brush is provided for cleaning dust particles and pet hair off sofas, beds and mattresses and the Spinning Sweeper comes with a disposable wet cloth. The whole dustbin, including the multi-cyclone system, is fully washable. It features a 2-in-1 Charging Station that can be wall-mounted and is available with two models viz. Jet 70andJet 75. The handheld body weighs 1.48 kg for Jet 70, 1.66 kg for Jet 75 and 1.89 kg for Jet 90. The vacuum cleaners come in eco-friendly paper and bio-based plastic packaging.

The Samsung Jet cordless stick vacuum cleaners will be available for prices ranging from INR 36,990 to INR 52,990 across Samsung’s official online store and Flipkart.

ViewSonic Introduces M2e Portable LED Projector

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ViewSonic has introduced its latest M2e Instant Smart 1080p Portable LED Projector. It is an addition to the company’s M-series smart portable LED projector.

Muneer Ahmad, Vice President – Sales and Marketing, ViewSonic India said “We are thrilled to launch the M2e projector in India with an aim to provide our patrons with the best of home entertainment. Equipped with ToF technology, the new M2e projector delivers impressive display and intelligent performance. Our goal is to provide the finest products to our audience; the new projector is loaded with the most powerful smart technology, providing users with an outstanding and totally immersive visual-audio experience.”

The M2e projector is based on Time-of-Flight (ToF) sensors, which, reportedly, uses scanner-less LIDAR (light detection and ranging) techniques that quantify distance, based on the time it takes photons to travel between the sensor’s emitter and the target area, allowing for accurate radius ranging regardless of the object’s surface characteristics. They also boast high-accuracy linearity and a detection range of up to 3 m with a full field of vision. The projector provides visuals in Full HD resolution and cinematic colours, covering 125% Rec.709 supported by ViewSonic’s 2nd generation LED technology on an 80-inch large screen from 2.1 m away.

The device weighs 1 kg and comes with features such as fast on/off, instant auto focus, auto keystone and a step-less stand for customised projection angles. It supports screen mirroring from smartphones to the large screen through Wi-Fi, input/output, audio via Bluetooth and direct single-cable streaming via USB Type-C. The projector comes integrated with dual speakers customised by Harman Kardon, and with eye care in mind, the M2e is designed to deliver blue-light free experience to reduce eyestrain over prolonged viewing periods. As of now, no pricing related information has been shared by the company.

Lexar Announces Change in Management

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Lexar has announced the appointment of Gaurav Mathur as the Director of Lexar, to handle its operations in the Indian market. According to the report, Gaurav will be responsible for charting and driving the company’s growth blueprint through greater market penetration, in turn, helping Lexar to strengthen its brand equity and expand its foothold in India.

Commenting on this development, Darren Lin, Head of APAC, Lexar Co., Limited said “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

Gaurav Mathur, Director, Lexar Co. Limited said “I am really excited about the opportunity, especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for low-cost storage solutions across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to start working with Lexar and help them achieve their business objectives.”