T3 India

TV

Beats Cables hits markets

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Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at apple.com in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at INR 1900 for a single cable and INR 3500 for a pack of two.

Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying. The cables are available in two convenient lengths—1.5 meters and 20 centimeters (8 Inches)—for both stationary and portable use.

The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase.

“Pill People” Campaign

To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats’ social media channels.

“From bold colors and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion,” said Beats CMO Chris Thorne.

Compatibility and Features

USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.  When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.

USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.

USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay—with fast charging on select iPhone and iPad models.

Bold Colors

Beats Cables come in an array of colors—including Bolt Black, Surge Stone, Nitro Navy, and

Rapid Red—and a variety of lengths, including:

• USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.

• USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*

• USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*

• USB-C to USB-C (2-pack, 1.5 m) in Bolt Black.

• USB-A to USB-C (2-pack, 1.5 m) in Bolt Black.

• USB-C to USB-C (20 cm) in Bolt Black.

• USB-A to USB-C (20 cm) in Bolt Black.

• USB-C to Lightning (20 cm) in Bolt Black.

* USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this

summer.

Designed with the Environment in Mind

Beats’ cable packaging is made from 100% plant-based material sourced from recycled fiber

and sustainable forests.

Pricing and Availability

Beats cables are available to order starting today for INR 1900 (1.5 meters and 20 centimeters) and INR 3500 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C) from apple.com in India, with on-shelf beginning Thursday, April 18.

Sony Launches FW-98BZ30L 4K HDR Display-Expands BRAVIA Lineup

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Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment.

The FW-98BZ30L integrates Sony’s AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage.

“At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions.” said Daijiro Nakano, Deputy Managing Director, Sony India.

Key Features of Sony FW-98BZ30L:

  • XR Cognitive Processor: The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony’s proprietary AI Based XR Cognitive processor
  • Android Operating System: Integrated with Android OS for seamless content management and application usage gives the users ease of operations
  • Enhanced Brightness and Color Accuracy: Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition.
  • Flexible Connectivity Options: The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups.
  • Durability and Reliability: Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use.
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  • 32GB Storage:  FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice.

Additional highlights of the 98BZ30L includes about 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily.

The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness:

  • FW-98BZ30L (98 inch)
  • FW-85BZ30L (85 inch)
  • FW-75BZ30L (75 inch)
  • FW-65BZ30L (65 inch)
  • FW-55BZ30L (55 inch)
  • FW-50BZ30L (50 inch)
  • FW-43BZ30L (43 inch)

All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.

All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs.  By doing this, Sony’s new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy.

The new professional BRAVIA display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.

Price and Availability:

The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement.

ModelBest Buy (in INR)Availability Date
FW-98BZ30L15,00,000/-15th April 2025 onwards

Thomson Introduces 24 inch QLED Smart Tv and Air Cooler

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THOMSON, the renowned French consumer electronics brand, is thrilled to announce the launch of its latest range of QLED Linux (Coolita 3.0) OS Tvs and Air Coolers for the Indian market. THOMSON launches the world’s first 24 inch Smart TV.

The new TVs are starting at INR 6799 and Air cooler at INR 5699 respectively.

Thomson introduces its latest QLED bezel-less Smart TVs, available in 24-inch, 32-inch, and 40-inch models, designed to redefine home entertainment. Running on Linux Coolita 3.0 OS, these TVs offer a sleek black design, vibrant VA display panels, and immersive sound with 24W output for the 24-inch variant and 36W for the 32-inch and 40-inch models. Packed with features like live channels, pre-installed games, sports mode, and a dedicated YouTube Shorts mode, they ensure a seamless and personalized viewing experience. Network-free screen mirroring and Wi-Fi with Miracast support allow easy screen mirroring, making content sharing effortless.

Engineered for modern connectivity, these TVs include bottom-firing speakers with surround sound, coaxial connectivity, and multiple HDMI & USB ports, ensuring smooth integration with external devices. Powered by an A35*4 processor and operating on 2.4 GHz frequency, they support popular streaming apps like YouTube, JioHotstar, Prime Video, Sony Liv, and Zee5, offering unlimited entertainment. With smooth web browsing, intuitive navigation, and smart content personalization, Thomson’s latest range of Smart TVs delivers exceptional picture quality, deep contrast, and seamless performance, making them the perfect budget-friendly choice for an enhanced home entertainment experience

Key Features of the THOMSON Linux QLED TVs:

  • QLED Display: Superior picture quality with deep contrasts, vibrant colors, and a sharp immersive experience with 1.1 billion colours
  • Smart Connectivity: Support for voice search, screen mirroring, and multiple HDMI and USB ports for seamless connectivity
  • APPS – JioHotstar, Youtube, Prime Video, Sony Liv, Zee5
  • Bezel Less Design: A stylish, bezel less air slim design with alloy stands that complements modern interiors and maximizes screen space.
ModelLaunch Price
24AlphaQ0016799
32AlphaQ0198999
40AlphaQ06012999

The brand also launches 5 new models in 40, 55, 60, 75, and 95 litres respectively and introduces Personal Smart Air coolers with remote control technology in 60 litres capacity.

THOMSON is launching the following Air Cooler models on Flipkart:-

TypeCapacityModel NameSeries NamePrice
Personal40lWM40Windmill5699
55lWM55Windmill6799
60lWM60S ( Smart Air Cooler with Remote Control Technology)Windmill7499
Desert75lGD75Gladiator7499
95lGD95Gladiator8999

Thomson is set to give tough competition to the home appliances market this summer. The brand offers an all-new range of Air Coolers in the Personal & Desert category, available from 28 to 150 litres.

Packed with world-class features and smart technology, the new Thomson Air coolers will offer the following specs –

The new THOMSON Windmill WM60S Smart Air Cooler comes with Smart Remote Control Convenience, which lets the user experience effortless cooling with Remote Control Technology. Designed for ultimate convenience, the included remote allows adjusting fan speed and swing settings from anywhere in the room.

Key Features:

  •  Multiple Speed Settings – Customize airflow intensity to suit comfort.
  • Swing Control – Direct cool air where it’s most needed with just a click.
  • Timer Function – Set automatic shut-off for energy efficiency and worry-free operation

Personal 40, 50 & 60 litres

  • 1350 RPM Powerful Motor
  • 4-fin rust-free blade for powerful cooling and air throw
  • Wheel leg set for easy manoeuvrability and portable
  • 30ft Air throw distance in 40 litres
  • 35ft Air throw distance in 50 litres
  • 40ft Air throw distance in 60 litres
  • Smart Air cooler with Remote control technology in 60 liters
  • Water level indicator
  • Inverter compatible
  • Motorized vertical louver movement
  • 3D honeycomb cooling media
  • Sleek design
  • 4-way air deflection
  • Space efficient
  • Auto swing & heavy-duty pump

Desert (75 & 95 litres)

  • Wheel leg set for easy manoeuvrability
  • 4-fin rust-free blade for powerful cooling and air throw
  • 55ft Air throw distance in 75 litres
  • 60ft Air throw distance in 95 litres
  • Auto swing & heavy-duty pump
  • Compatible with most Inverters
  • 3D Honeycomb Media
  • Sleek Design
  • Compact & Space efficient

Sticking true to its ‘Make in India’ motto the brand is all geared up to start 2025 with a big bang by offering a large range of models in all its product categories.

The Indian manufacturing sector is growing at a high rate and THOMSON plans to capture a large pie of the market. Indian consumers’ rising income, improved standard of living and its expectancy to become the world’s third largest energy consumer by 2030 are all attributing and converging marketer’s efforts to up their game.

Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of THOMSON in India said, “As promised to our customers, we are excited to launch one of the best products in our range of TVs and air coolers. At Thomson, we’ve made substantial investment in both TVs and coolers, with a vision to become the fastest-growing consumer durable brand in India. We are fully aligned with the ‘Make in India’ initiative, as all of our products are proudly built in India.”

“I would also like to take this opportunity to immensely thank Flipkart for their continued trust and unwavering support in helping us grow by leaps and bounds in the Indian online market” he further added.

BenQ W2720i projector hits markets

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BenQ, has introduced their World’s First AI home cinema projector – W2720i equipped with a “revolutionary’ AI Cinema Mode, redefininghome entertainment for AV enthusiasts.

BenQ’s W2720i’s Cinema Mode is engineered with in-built camera sensors to provide a seamless setup and superior picture quality by combining features such as real-time ambient brightness adjustment and scene-specific enhancements to provide an experience that’s tailored to every user.

The W2720i projector comes with In-built Android TV, delivering a premium streaming experience on a stunning big screen up to 200” and utilizing an efficient 4LED light source (RGBB), which has life time up to 30,000 hours.

BenQ’s exclusive CinematicColor™ technology (90% DCI P3) ensures that users see colours exactly as filmmakers intended, bringing their favourite content to life with incredible accuracy, while BenQ’s advanced HDR-PRO™ technology intelligently enhances contrast to reveal subtle details in both bright and dark scenes. W2720i has Local Contrast Enhancer for enhanced dynamic contrast in HDR10+ and HLG modes. It also offers customizable picture modes such as Filmmaker Mode and Cinema Mode.

The W2720i also offers a flexible projection setup that can project a 120” screen from just 2.7 meters away, and can go up to 200” diagonal.  With features like 1.3x zoom, Auto Screen Fit, 8-point Corner Fit, and Vertical Lens Shift, it can be installed conveniently. It also supports comprehensive entertainment options with Built-in Android TV with 4K streaming services such as Netflix and Disney+. The projector includes one HDMI 2.1 (4K 120 Hz), & two HDMI 2.0b, SPDIF, and eARC for 7.1 channel sound with Dolby Atmos pass-through, making it easy to connect to soundbars or speakers.

Mr. Rajeev Singh, Managing Director, BenQ India & South Asia, commented on the launch, “The W2720i represents a significant contribution towards making premium AI-powered home cinema experiences accessible to more Indian consumers. Its innovative AI Cinema Mode and superior colour performance demonstrate our commitment to bringing cutting-edge technology to every home.”

Key Highlights:

  • Automatic picture optimization with AI Cinema Mode
  • 2500 ANSI-lumen high-brightness 4LED
  • 4LED Light Source (Up to 30,000 hrs of lifetime)
  • True 4K UHD resolution with 8.3M pixels
  • Factory calibrated 90% DCI-P3 CinematicColor™ technology/ 98% Rec. 709 color accuracy
  • HDR10/HLG/HDR10+ support
  • Google-certified Android TV with Netflix

Price and Availability:

MRP: 3,50,000

Availability: All leading Retail Home  AVSI Partners April onwards

LG SIGNATURE OLED T – Review

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The world’s first transparent 77-inch 4K OLED Smart TV featuring true wireless video and audio transfer. At the heart of the OLED T is its transparent OLED screen, which transforms from a standard high resolution display to a see-through panel at the press of a button. The retractable black shade enhances picture quality during viewing and retracts to reveal the transparent display, merging functionality with design elegance. The OLED T utilises the Zero Connect Box, a wireless solution that transmits up to a 4K 120Hz signal from connected media devices to the TV from up to 30 feet away. It supports Dolby Vision and Dolby Atmos and also includes FILMMAKER mode.

Pricing and Availability

  • $59,999.99 (₹51,98,954)
  • lg.com