T3 India

Amazon

Amazon Kindle Colorsoft – Review

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The worst thing about the Kindle Colorsoft is that we’re no longer allowed to needle Amazon about being behind the e-ink curve: the company has finally entered its Technicolor era. Clever use of the word ‘soft’ in the name, too, making the noticeably muted tones of today’s chromatic e-ink into a feature rather than a drawback. Outwardly it looks and feels like the newest Paperwhite, released alongside it, and while Amazon touts its capabilities as a boon for travel books, we rather think this is more a boon for comics fans – although there’s a little friction when it comes to both colour and monochrome content. The resolution halves to 150ppi when you move from black and white, and it lacks the contrast of the Paperwhite.

Pricing and Availability

  • ₹27,000
  • amazon.com

  Amazon’s biggest celebration begins

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The festive season is back and so is Amazon’s biggest celebration of the year with the Amazon Great Indian Festival 2024. Adding to the festive cheer are attractive offers available on a range of Alexa-enabled Echo smart speakers, Echo Show displays, Fire TV devices, and Alexa smart home combos.

Starting September 27th, 2024 customers can avail up to 55% off on Echo smart speakers with Alexa and Fire TV devices. Prime members will have another reason to celebrate, with 24-hour early access starting September 26th, 2024.

Here are some exciting deals in-store during Amazon’s Great Indian Festival 2024:
Amazon’s Alexa-enabled Echo smart speakers and Echo Show displays seamlessly integrate into daily routines, allowing you to play music, control compatible smart home appliances, set reminders and alarms, get information, and more—all through simple voice commands. So, whether it is preparing for the festivities or hosting loved ones at home – just ask, “Alexa, play party music” or “Alexa, दिवाली lights ON कर दो?” or “Alexa, काजू कतली की recipe बताओ?” to experience the convenience of getting things done with just your voice.

  • Lowest price of the year – Flat 37% off on Alexa Smart Home combo – Echo Dot (5th Generation) + Wipro Simple Setup 9W LED Smart Bulb. Get it for just ₹4,749.
  • Flat 41% on Echo Pop – Grab it for just ₹2,949.
  • Flat 54% off on Alexa Smart Home combo – Echo Pop + Wipro Simple Setup 9W LED Smart Bulb. Get it for just ₹3,249.
  • Lowest price of the year – Flat 19% off on Echo Dot (5th Generation). Get it for just ₹4,449.
  • Lowest price of the year – Flat 55% off on Echo Show 5 (2nd Generation). Get it for just ₹3,999.
  • Lowest price of the year – Flat 35% off on Echo Show 8 (2nd Generation). Get it for just ₹8,999.


If you were thinking of buying a new TV to replace your slow and laggy TV, then wait right there! With Fire TV devices you can easily switch to a faster, smarter, and an advanced TV streaming experience starting at ₹1,999. The accompanying Alexa voice remote helps you easily search and navigate content with voice commands and also control compatible smart home appliances.

  • Lowest price of the year – Flat 56% off – Save big on our best-selling Fire TV Stick. Get it for just ₹2,199.
  • Lowest price of the year – Flat 50% off on Fire TV Stick Lite. Get it for just ₹1,999.
  • Lowest price of the year – Flat 42% off on Fire TV Stick 4K. Get it for just ₹3,999.
  • Up to 50% off on Smart TVs with Fire TV built-in.

Links to high resolution images:

Echo Dot (5th Gen) Combo with Wipro Simple Setup 9W LED Smart Color Bulb: Image 1

Echo Pop: Image 1

Echo Show 5 (2nd Gen): Image 1

Fire TV Stick (3rd Gen): Image 1

Echo Dot (5th Gen) Combo with Wipro Simple Setup 9W LED Smart Color Bulb


Echo Pop

Echo Show 5 (2nd Gen)

Fire TV Stick (3rd Gen)

  Amazon’s Fire TV Stick 4K hits markets

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Amazon has launched its new Fire TV Stick 4K in India, for INR 5,999. This latest addition to the Fire TV family offers fast-streaming of cinematic 4K content with vibrant Ultra HD picture quality, Dolby Vision, HDR10+, and Dolby Atmos audio.

“Our viewers’ preference is shifting to watching lifelike, ultra-cinematic video content from the comfort of their home. Customers seek streaming options that offer fast performance, superior picture and audio quality, smart features, immersive graphics for games, and so much more”, said Anish Unnikrishnan, General Manager for Amazon Devices India. “With our most powerful Fire TV Stick 4K, customers will be able to enjoy an advanced and high-performance streaming at home”.

The all-new Fire TV Stick 4K offers fast streaming of 4K content, seamless navigation, and quick app launch, powered by its 1.7 GHz quad-core processor. It has support for Wi-Fi 6 compatible router, 5GHz and 2.4GHz Wi-Fi bands to allow customers to stream content at varying internet frequencies. Discover, launch, and control content with simple voice commands to Alexa

The included Alexa Voice Remote can control the Fire TV Stick 4K and certain functions such as power and volume on a wide range of compatible TVs. Customers can quickly find, launch, and control content with their voice. With Alexa Voice remote, customers can get to their favourite apps with pre-set buttons, and control TV power and volume with one remote only.  Customers can also build their ‘Alexa Home Theatre’ by wirelessly connecting their Echo smart speakers to their Fire TV Stick 4K through the Alexa app.

The latest Fire TV 4K Stick offers access to over a million movies and TV show episodes through 12,000+ apps via the Appstore, including popular services like Prime Video, Netflix, Disney+ Hotstar, Zee5, and Jio Cinema. Customers can stream a wide range of content from Disney+ Hotstar, and Netflix, including Prime Video Amazon Originals like Mirzapur, Panchayat, Aspirants, Family Man, and Made in Heaven. Customers can enjoy free/ad-supported content from platforms like MiniTV, YouTube, and MX Player. They can also access live channels such as Colors, Zee, Sony, Star, Discovery, News18, DD National, and more from DTH set-top-box on their home screen.

Amazon has reduced carbon footprint of Fire TV Stick devices year over year, by using more-sustainable materials and implementing designs that reduces its overall lifetime energy consumption. The all-new Fire TV Stick 4K also includes Low Power Mode, which conserves energy when a device goes to sleep or standby mode due to inactivity.

The all-new Fire TV Stick 4K is available for pre-order on Amazon.in, and will start shipping from 13th May 2024. Customers can also check out the new streaming device at online and offline stores of Croma, Reliance Digital, and Vijay Sales from 13th May 2024.

Amazon reports increase in smart home devices connected to Alexa

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Alexa has been a part of Indian households for six years now, making daily tasks simpler and homes smarter. Devices with Alexa (ex. Echo smart speakers, or Fire TV Stick) have been purchased by customers from across 99% pin codes in India – they equally reside in metro and non-metro cities. Today millions of users across the country have welcomed Alexa in their lives. Additionally, around 80% of Alexa’s smart home users have started their journey by purchasing an Echo smart speaker bundled with a smart bulb. These efforts and heightened customer awareness have resulted in a 200% increase in smart home devices connected to Alexa in India in the last three years.

With a rise in connected devices in last three years, there is also a 100% increase in requests to Alexa for controlling compatible smart home appliances such as smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers. This includes requests that users can conveniently ask in English, Hindi, or Hinglish, such as, “Alexa, geyser चला दो”, “Alexa, turn off AC after 15 minutes”, or “Alexa, hall की lights dim कर दो”. Asking Alexa to control the lights is one of the most common smart home requests. Indian customers are also evolving in their smart home journey – in the last year usage of Alexa to control smart fans and smart ACs increased by 37%, which is the highest amongst all smart home appliances.

“Since we launched Alexa and Echo smart speakers in India, the smart home sector has evolved significantly, and voice technology has played a massive role in this. Customers can easily set up a smart home by getting a compatible smart bulb and instantly control with Alexa, or get a smart plug to automate existing appliances. It’s clear that more people are seeing how setting up a smart home is not as complex as they had imagined,” said Parag Gupta, Director and Country Manager, Amazon Devices, India. “We’re encouraged by this growing trend and are excited to continue innovating on behalf of our customers. With the rising selection of smart home devices that work with Alexa, I am excited to see more Indians adopt the smart way of living.”

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments. Today, there are thousands of Alexa-compatible smart home appliances for customers to choose from. This selection has increased by 12% in the last year with new products from brands such as Xiaomi, OnePlus, Hindware, and Atomberg. Setting up a smart home powered by Alexa has now become simpler than ever.

Making smart home features more useful for customers
As customers are pairing more devices with Alexa to use at home, Amazon is continuing to introduce new ways home automation can be made simpler and efficient.

  • Redesigned Alexa app: The recently refreshed Alexa app brings smart home front and centre and enables customers to access their most-used devices and features within one to two taps. We have options like ‘Favourites’, a ‘Home Shortcuts Bar’, a more streamlined ‘Activity’ section, new search controls, and filters for connected devices which make the app easier for customers to use.
  • Alexa Connect Kit smart bulb: Customers can now enjoy a quick, easy and simple set up of smart bulbs in their home. Recently, Wipro launched the first RGBW light bulb in India using the Alexa Connect Kit (ACK). Wipro’s light bulb supports Amazon’s Frustration-Free Setup to simplify the device setup experience with Alexa. Frustration-Free Setup allows the devices to connect automatically when purchased through Amazon.in, linked to the customer’s Alexa account during checkout, and then powered on. Once set up, customers can control the Wipro bulb through Alexa—whether that’s through voice using an Echo smart speaker or in the Alexa app.
  • Wake-up Lighting: Customers can simulate a natural sunrise using Alexa’s Wake-up lighting capability. Smart lights that support dimming and colour temperature can mimic the sunrise by gradually brightening and transitioning from warm to cool lighting to help one slowly wake up out of deep sleep. This feature can easily be enabled using the ‘Routines’ section in the Alexa app or be added to each alarm individually.
  • Timed actions: Alexa customers can use their voice to turn on or turn off their smart home devices such as lights, fans, TVs, and more, at a later time or for a certain duration. With simple phrases like “Alexa, turn on the lights at 6 PM today” and “Alexa, 2 minute के लिए light ON कर दो” customers can focus on other meaningful activities while also ensuring their daily tasks get done as planned.

Alexa anniversary deals

Celebrate Alexa’s 6th anniversary – visit www.amazon.in/alexaanniversary to grab up to 50% off on Echo smart speakers, Fire TV Stick, and Alexa smart home combos. Some of the exciting deals are: Flat 49% off on Alexa smart home combo – Echo Dot 4th Gen (with clock) + Wipro Simple Setup 9W smart bulb at ₹3,899; Flat 59% on Echo Pop Gift twin packs with Wipro Simple Setup 9W smart bulb – buy it for ₹4,898, and Flat 40% off on the best-selling Fire TV Stick – get it for ₹2,999 only.  

OnePlus and Amazon celebrate a Decade of Innovation and Commitment to delivering Premium Customer Experience

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OnePlus, marked 10 years of its successful global journey, celebrating a decade of innovation and commitment to offering premium user experience. In line with the same, the brand also commemorated its 10 years of global engagement with Amazon.in, which has further enhanced the accessibility and reach of OnePlus products to the wider segment of customers in India.



More than 12 million OnePlus smartphones were sold across 98.9%* pin-codes in India via Amazon.in since 2014. Since its inception in India, OnePlus launched its first device on Amazon.in, the OnePlus One in December 2014. And now, OnePlus has emerged to be the #1** searched android smartphone brand in 2023 on Amazon.in, showcasing the brand’s consistently growing popularity among users.

In line with the commendable growth, in 2023, the flagship OnePlus 11R 5G as the best-selling android premium smartphone* by volume in the >30k price segment on Amazon.in and OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume* across all price segments.

Marking this milestone, Pete Lau, Founder of OnePlus shared, “Since its inception in India, OnePlus as a brand has always had the best interests of its community at the core of everything we do. Similarly, our longstanding engagement with Amazon is a testament to our commitment to delivering top-tier technology to our wider user community in India. We believe that our shared values and consumer-centric approach made this engagement a resounding success, and continues to do so. Here’s to a decade more of forging new frontiers, embracing challenges and fostering limitless potential together”

Commemorating this occasion, Manish Tiwary, Vice-President and Country Manager, Consumer Business, Amazon India, shared “As Amazon India also celebrates its 10-year anniversary, it is heartening to witness OnePlus also commemorate this milestone the same year. In 2014, the first OnePlus smartphone – the OnePlus One was launched on Amazon.in. And since then, the brand has received exponential growth and popularity amongst the Indian customers. We are humbled by this engagement and congratulate the entire team at OnePlus for choosing India’s most preferred online smartphone destination***, Amazon India, as the marketplace of choice. The journey of innovation and engagement continues, as both companies look ahead to the next decade of pushing boundaries and delivering ground-breaking products to customers pan India.”

OnePlus recently announced that it is set to launch its new flagship devices, the OnePlus 12 Series, soon. The OnePlus 12 as well as the OnePlus 12R are set to be released at the OnePlus Smooth Beyond Belief Launch Event at 19:30 IST, on January 23, 2024.