T3 India

T3 India

The new Adidas Ultraboost 22 is created by women, for women

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Adidas Running has unveiled a new addition to the Ultraboost portfolio of running shoes, called the Ultraboost 22, which is estimated to provide 4% more supreme energy return than the Ultraboost 21 for women. These shoes include a Continental natural rubber outsole and an upper made with yarn containing 50% Parley ocean plastic.

Comfort-tailored for women’s feet, the Ultraboost 22 used an online anatomy database of over 1.2 million foot scans – which was conducted and analysed by footwear and technology researchers Jura, Žabkar & Džerosk (2019) – and Adidas’s design team identified key differences across instep height, heel anatomy, and females’ gait cycle trends, and re-engineered and refined the Ultraboost to better reflect the female foot. These shoes were fine-tuned to create a narrower heel pocket, shallower forefoot profile, and lower instep area, and consists of a newly-refined outsole.

The new Ultraboost 22 features:

  • Adidas Linear Energy Push – which is an evolution of the torsion system which works in harmony with the midsole and newly-designed outsole.
  • Energy Return
  • Primeknit+ – which consists of forged zones that are made with yarn containing Parley Ocean Plastic.
  • 360-degree fit improvement based on female anatomy.

Nora Wilimzig, Senior Product Manager, adidas Running, said: “We created the adidas Ultraboost 22, by taking a more holistic approach to the way we design our running shoes. The Ultraboost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness.”

Shaunae Miller-Uibo, adidas athlete and two-time Olympic champion, said: “The Ultraboost 22 represents an exciting step for adidas Running and shows the brand’s continued commitment to provide all runners with the best product in order to support them in achieving their personal goals. As an athlete, seeing brands innovate and push boundaries inspires me to do the same. It’s great to know that I have the support I need every step of the way.

The adidas Running community is also coming with a variety of exciting updates like:

  • The ‘Hi Energy’ playlist, which will be available on Spotify on December 11
  • The adidas ‘Countdown to 22’ December challenge which supports the female community all around the world through running and motivating them to begin working on their New Year’s resolutions. The challenged can be accessed now and the tracking phase will be from December 10-31st, 2021.

For more information on the Ultraboost 22, please visit this page.

ViewSonic Monitors expands their footprints through a strategic alliance with Croma Stores

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ViewSonic have recently announced that they will launch their monitor segment in all TATA Croma stores in the country. Croma is one of India’s first and leading omnichannel electronics retailer and is well-known in the general public. The complete range of ViewSonic monitors will be available at the outlets, and the brand is also offering a Targus keyboard and mouse worth Rs. 3,999 to all its buyers, and at all stores.

At Croma, customers make informed decisions through the opinions and recommendations of knowledgeable salesmen/saleswomen and thus, customers would get professional guidance and assistance when it comes to browsing through different variants and options of ViewSonic monitors.

With the increase in the ‘work-from-home’ scenario and the growth of online gaming, ViewSonic has witnessed a significant growth in sales over the past year or so. The brand launched new range of monitors in both categories, out of which the most popular was the ViewSonic VX2418-P-MHD Gaming Monitor, which received an overwhelming response. The Full HD resolution and a 3-side borderless VA LED screen facilitated an immersive multi-monitor gaming experience.

ViewSonic has introduced their Dual HDMI supported VX series (VX2481-MH) and (VX2781-MH) which comes equipped with attractive stereo speakers and AMD Free-Snyc Technology apt for entry-level gamers. The VX-76 Series (VX2476-SMHD, VX2776-SMHD, VX3276-2K-MHD-2) which comes in sizes starting from 24” to 32” is also available in all Croma Stores. The VX-76 series is known for its borderless design and aesthetics.

The brand also recently launched XG270Q, the latest addition to its award-winning ELITE line of gaming monitors and new addition to their latest Pantone validated ColorPro VP68a Series – ViewSonic VP2468a.

“This partnership will have a significant impact on our sales and growth. We are hopeful that with Croma, we will fill a substantial vacuum in consumers purchasing experience, who are increasingly exhibiting an interest in ViewSonic’s product line”, said Mr. Sanjoy Bhattacharya, Director Sales and Marketing – IT Business, ViewSonic India.

ViewSonic will ensure the availability of their monitors on both online and offline platforms. Consumers can get more information on the 180+ Croma locations on this page.

Ambrane strengthens its Dots TWS portfolio with Dots Tune earbuds

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Indian mobile accessories brand, Ambrane India, expands its competitively-priced TWS portfolio with the launch of Dots Tune TWS earbuds. These new earbuds enable longer listening hours with an impressive battery life and better in-ear comfort while wearing them.

The Dots Tune TWS earbuds last for up to 6.5 hours on a single charge, which can be extended to a total of 29 hours through its charging case. These earbuds are powered by 10mm speaker drivers that provide a seamless sound experience with their half in-ear design with silicone tips which help in providing a better fit.

Along with stressing on delivering a higher quality of bass, the earbuds are armed with dual microphones on each earbud and are compatible to provide voice assistance through Google Assistant, and Siri. These earbuds utilise Bluetooth v5.1, and provide instant pairing with a working distance of up to 10 meters.

The Dots Tune earbuds also have a multi-functional touch sensor which can help manage music and calls. These earbuds are IPX4-rated, which makes them sweat and water resistant. These can be worn for workouts too.

“We are glad to extend our TWS portfolio with products that define the style and needs of the millennial generation. The compact TWS earbuds are everything one needs to balance their on-the-go lifestyle”, said Mr. Sachin Railhan, Director of Ambrane India.

The Dots Tune TWS earbuds are priced at Rs. 2,199 and are available on Flipkart, Amazon, and Tata Cliq. These earbuds come in white, black, and pink colour variants, and a 365-day warranty as well. For more information, please visit this page.

Havells new water heater features induction heat transfer technology

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Havells India has given the Indian market some unforgettable products, and now, this FMEG company has launched a new water heater called “Magnatron” which, according to Havells, is one of India’s first water heater with heating element free induction heat transfer technology. The Magnatron packs in some state-of-the-art features and is an example of Havells endeavour to be at the forefront of pioneering innovation.

The Magnatron water heater is equipped with an ultra-thick superior quality steel tank that provides protection from corrosive elements which could possibly cause cracks in the inner tank. The newly-launched water heater also consists of other unique features such as digital temperature display, smart mode setting, feroglas coating, shock safe plug, and faster heating technology for better heat retention and safety.

Magnatron helps consumers save 25% electricity with its ability to heat quicker by about 10-12 minutes. Havells claims that the energy consumption of the Magnatron’s energy consumption remains the same throughout its life. The high density CFC-free polyurethane foam (PUF) insulation also offers maximum energy efficiency and helps to keep the water warmer for a longer time.

Mr. Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India said, “Aligned with our philosophy of ‘Making a difference’, the water heater is designed to offer consumers enhanced safety, advanced technology, longer product life and convenience. We are confident that Magnatron water heater will enjoy similar success in our target markets as we have witnessed with the previous products. Our latest addition ‘Magnatron’ is again a testament of our ability to launch innovative products designed to meet evolving needs of consumers and elevate their overall showering experience.”

Havells Magnatron comes with a 7-year warranty and is priced at Rs. 32,990. It is available across Havells brand shops in India, offline dealers and on Havells’s online e-store.  

The new Robovac X8 Hybrid vacuum cleaner features intelligent navigation and multitasking capabilities

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The new Robovac X8 Hybrid robotic vacuum cleaner is equipped with smart features to make life much easier for today’s busy hustlers who need reliable cleaning capabilities. The motto of the device is “Double down on power, double down on life”, and the device features an intelligent laser navigation system and the ability to vacuum and mop floors.

The X8 Hybrid is equipped with two turbines, each generating up to 2000Pa of intense suction pressure. These twin turbines boost the cleaning efficiency of the X8 Hybrid, by increasing the overall airflow by 80%, and by cleaning up to 57.6% more pet hair through the appliance’s unique pet hair magnet. The increase in airflow reduces entanglement on the roller brush for more efficient vacuuming around the house.

Along with a dust-compression technology which increases the dust box volume utilisation, this multitasking device also mops while vacuum-cleaning. It contains a large 250ml water tank, which is enough for 140 minutes of mopping.

The X8 Hybrid’s intelligent navigation system is powered by the unique iPath Laser navigation which memorises the user’s home environment along with the possible obstacles in its path. The Map 2.0 technology, allows the X8 Hybrid to customise cleaning areas and functions across one’s home. The X8 Hybrid also builds a virtual map to follow for the most efficient cleaning routine.

The Robovac X8 Hybrid comes with a 12-month warranty and is available for Rs. 34,999 on Flipkart. For more information, please visit this page.