Sony announced the launch of the new BRAVIA 7 series. The BRAVIA 7 series combines the revolutionary Cognitive Processor XR, Mini LED, and XR Triluminos Pro technology to deliver lifelike visuals and immersive sound.
The BRAVIA 7 series is equipped with Studio Calibrated modes and is IMAX Enhanced certified that replicate the image quality intended by content creators in a home setting. The BRAVIA 7 series is IMAX enhanced and supports both Dolby Vision® and Dolby Atmos®, delivering incredible brightness, sharper contrast, richer colors, and immersive sound across favorite entertainment on Disney+, Prime Video, Netflix, and other popular streaming services.
The new BRAVIA 7 series is available in 140 cm (55″), 165 cm (65″), and 189 cm (75″) screen sizes and is powered by the revolutionary Next Gen Cognitive Processor XR, designed to replicate the way humans see and hear. This processor features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism. The processor’s ability to understand focal points within the scene ensures that every detail is highlighted, providing a truly transformative entertainment experience. The BRAVIA 7 series features a Mini LED panel with XR Contrast Booster, which enhances the depth and detail of images by precisely controlling the backlighting. This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The Mini LED panel also improves viewing angles, ensuring consistent picture quality from any seat in the room.
With XR Triluminos Pro, the BRAVIA 7 series can display a wider color spectrum than conventional TVs, producing more natural and precise colors. This technology ensures that every hue and shade is rendered accurately, making images appear true-to-life. Additionally, XR Clear Image technology minimizes noise and blur by utilizing zone division and dynamic frame analysis, ensuring that fast-moving scenes remain crisp and clear. Whether you’re watching a high-octane sports event or an action-packed movie, these technologies work together to provide an exceptional viewing experience.
The BRAVIA 7 series includes XR 4K Upscaling technology, which enhances content close to 4K quality regardless of the source. By analyzing and refining textures and details, it brings out the best in every image.The BRAVIA 7 series includes SONY PICTURES CORE (formerly BRAVIA CORE), a movie service offering a selection of Sony Pictures’ latest releases and classic blockbusters. With Pure Stream™, you can stream HDR movies at up to 80 Mbps, delivering picture quality comparable to 4K UHD Blu-ray. The BRAVIA 7 series is compatible with IMAX Enhanced, certified by IMAX and DTS® to meet the rigorous standards needed for the best possible IMAX movie experience from SONY PICTURES CORE. This service provides access to the largest collection of IMAX Enhanced movies, offering stunning visuals and sound quality. The BRAVIA 7 series comes with movie credits, allowing you to redeem up to 15 movies and enjoy up to 24 months of access to a curated selection of up to 100 movies, updated regularly.
The BRAVIA 7 series supports advanced audio and visual technologies such as Dolby Vision and Dolby Atmos. Dolby Vision™ enhances HDR content with striking highlights, deeper blacks, and vibrant colors, creating a more immersive viewing experience. Dolby Atmos provides multi-dimensional sound, making you feel like part of the action. The BRAVIA 7 series offers an immersive sound experience with XR Sound Positioning and XR Surround technologies. XR Sound Positioning includes Acoustic Multi-Audio technology, which precisely places sound where it should be within the scene. This enhances the sense of reality by aligning audio with the on-screen action. Additionally, XR Surround provides 3D surround sound by creating virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio are upscaled to immersive 5.1.2ch sound. This feature ensures that audio is reproduced with depth and clarity, enveloping viewers in a rich, cinematic soundscape that complements the stunning visuals.
The BRAVIA 7 series is optimized for gaming and is perfect for PlayStation 5. It features Auto HDR Tone Mapping, which automatically adjusts HDR settings for the best picture quality. Auto HDR Tone Mapping optimizes HDR settings instantly during your PS5’s initial setup. Even in dark shadows and bright highlights, one can see fine details and true colors. BRAVIA automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. With 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay. You can also control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location, like a friend’s house. These features make the BRAVIA 7 series the perfect choice for gamers, providing an edge in competitive gaming and a more immersive overall experience.
The BRAVIA 7 series offers a smart user experience powered by Google TV, providing access to 400,000 movies and TV episodes, plus 10,000 apps and games. Google TV organizes all your favorite content in one place, making it easy to find and watch what you love. Voice search functionality allows for hands-free control, and integration with Apple AirPlay2 and HomeKit ensures seamless connectivity with your Apple devices. Personalized recommendations help users discover new content, and the watchlist feature keeps track of shows and movies across all devices. Connect your controller or gaming accessories to Sony Smart Android TV and enjoy your games.
Enhance your viewing experience with the BRAVIA CAM, which is sold separately. The BRAVIA CAM recognizes your position in the room and adjusts the TV’s sound and picture settings accordingly. It also supports gesture controls, allowing you to interact with your TV without a remote. Additionally, you can use the BRAVIA CAM for video calls via Google Meet, bringing your friends and family into your living room. This accessory enhances the overall user experience by providing interactive and personalized TV viewing.
The One Slate concept in BRAVIA 7 fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience. Designed with an almost invisible bezel, its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls, and BRAVIA Theatre. BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience, regardless of disability or age. The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. It can also enlarge text and display it on the screen. Color inversion makes it possible to invert the brightness of colors so that bright areas become dark and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, you can use color inversion to change the background color. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to turn on/off accessibility features.
Price and Availability
| Model | Best Buy (in INR) | Availability Date |
| K-55XR70 | 1,82,990/- | 1st July 2024 onwards |
| K-65XR70 | 2,29,990/- | 1st July 2024 onwards |
| K-75XR70 | To be announced | To be announced |
These models will be available across all Sony Centers, major electronic stores, and e-commerce portals in India.