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TV

Sony Unveils BRAVIA XR MASTER Series A95L OLED 

September 20, 2023 by GANDHI MATHI

Sony India today announced the new BRAVIA XR MASTER Series A95L OLED powered by the Cognitive Processor XR with new OLED panel. 

  1. Next Gen Cognitive Processor XR 

The new BRAVIA XR MASTER Series A95L OLED is launched in two screen sizes 164 cm (65) and 139 cm (55). The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

  1. XR OLED Contrast Pro

The BRAVIA XR OLED A95L TV has XR OLED Contrast Pro powers the OLED panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.

  1. XR Triluminos Max reproduces 3D colour depth 

The Cognitive Processor XR™ also powers A95L’s new OLED panel with XR Triluminos Max, which enables A95L to deliver the widest palette of colours. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

  1. XR 4K Upscaling

The A95L series encompasses XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. XR Clear image reduces noise utlilising zone division and dynamic frame analysis and minimizes blur. With OLED XR Motion Clarity technology powered by the Cognitive Processor XR™, the A80L series combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences. 

  1. PlayStation® 5 gaming 

The A95L TV is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed and enables more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. 

  1. BRAVIA CORE

The BRAVIA  Core app is a pre-loaded exclusively available in BRAVIA XR TVs movie service that allows for redemption of up to 10 new releases and 24 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

  1. Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode 

The A95L pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions

  1. Acoustic Surface Audio+ and XR Surround with 3D surround upscaling 

The BRAVIA A95L OLED TV uses special actuators to turn the screen into a multi-channel speaker, so the sound matches precisely with what’s on screen. The two large actuators on the A95L, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. Sound comes directly from the screen with Acoustic Surface Audio+™. L 

Price and Availability:

ModelBest Buy (in Rs.)Availability Date
XR-55A95L339,990/-11th September 2023 onwards
XR-65A95L419,990/-11th September 2023 onwards

Filed Under: Entertainment, News, Technology, TV Tagged With: A95L OLED, Bravia XR Master, Smart TV, Sony, TV

Samsung launches Neo QLED TVs

May 4, 2023 by GANDHI MATHI

 Samsung, launched the newest generation of its ultra-premium 2023 Neo QLED 8K TVs and Neo QLED 4K TVs in sizes ranging from 50-inches to 98-inches.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. Our latest Neo QLED TVs are ‘More Wow than Ever’. They are beautiful, accessible and sustainable with eco-conscious technologies, offer immersive gaming and with SmartThings, our advanced technology is seamless and intuitive, making life more convenient and enjoyable everyday. With these ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.

The picture quality of Neo QLED TVs is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Both Neo QLED 8K & 4K TVs deliver bright and a wide range of colours that are validated by experts at Pantone®. Neo QLED TVs come equipped with Q Symphony 3.0 that uniquely allows TV and soundbar speakers to operate simultaneously for an immersive surround effect. Plus, the viewing experience is complemented by immersive sound with the world’s first wireless Dolby Atmos® and Object Tracking Sound Pro with action-tracking sound from all corners of the TV. Adaptive Sound Pro optimizes sound considering characteristics of both the room and the audio content. In addition to Samsung’s own virtual assistant- Bixby, Neo QLED TVs also come with Alexa built-in. Samsung’s Neo QLED 8K TVs come ith the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming and Virtual Aim Point promises to make every gaming session bigger than reality while Super Ultrawide GameView provides content in aspect ratios of 16:9, 21:9 and 32:9 and Game Bar ensures best gaming experience for winning.

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light, sound, and much more. Samsung Neo QLED TVs also feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming and Ambient options all in one place.The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India.

Price and Availability

Neo QLED 8K TVs come in QN990C(98-inch), QN900C (85-inch), QN800C (75, 65-inch), QN700C (65-inch) models and will start from a price of INR 314,990. Neo QLED 4K TVs come in QN95C (65, 55-inch), QN90C (85-, 75-, 65-, 55-, 50-inch), QN85C (65-, 55-inch) models will be priced starting INR 141,990 onwards. These TVs will be available at all Samsung retail stores, leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop.

Consumers buying Neo QLED TVs until May 25, 2023 can get a free Samsung Soundbar HW-Q990 worth INR 99,990 with select Neo QLED 8K TVs and Samsung Soundbar HW-Q800 worth INR 44,990 with Neo QLED 4K TVs.

Filed Under: News Tagged With: Samsung, TV

Kodak Aims to Redefine Smart TVs with Next Level of AI

March 16, 2021 by Sujith Gopinath

The world is slowly coming out of the Covid-19-induced slump and businesses are all set to shore up their investments with the post-covid demand in focus. In a conversation with T3 India, Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd, A Kodak TV Brand Licensee, reveals the company’s plans and strategies ahead.


2020 was a forgettable year for most due to the Covid 19 pandemic and the subsequent lockdown. However, it has also been a year of technology and OTT content penetration and also forceful adoption of technology for a good majority. Could you give us a glimpse of how the lockdown period turned out for Kodak TVs and SPPL?

Once the relaxation was announced during the Lockdown 3.0, Kodak HD LED TV resumed sales through Amazon and Flipkart in orange and green zones across the country while 80% of the demand came from cities in red zones. We saw this as an opportunity to start supply in selected areas. We prepared our factory to resume work once the government had approved. We had enough stock to cater to the demand for up to a month keeping in mind the guidelines for sales in the red zones as soon as the government deems it fit.

Kodak was the first company to start manufacturing and began to sell once the lockdown was lifted. Currently, we are delivering to 13000-14000 pin codes. In the meantime, we have installed human sanitization machines and stringent social distancing norms for employees, to deliver safe and hygienic products to the consumers. Television is no longer a non-essential commodity in the traditional sense. Resuming TV sales in orange and green zones, was the start of the journey to overcome the economic slump and we assure all our customers that our products follow stringent safety protocols and are hygienic. Despite the coronavirus pandemic, Kodak TV India has recovered 65 percent of its sales after resuming operations due to the growing ‘Make in India’ sentiment and its aggressive pricing.

What were the major takeaways from the lockdown period for the company?

We saw that people had started to shift to OTT apps, and a big TV screen only enhanced the experience of watching content over smaller screens like a laptop, phones, etc. We saw an increase in the rating of viewerships in India, which broke all the records. The demand for smart TVs grew, as malls and shopping complexes were closed, eCommerce played an important role and offered huge discounts to further support sales. The growing demand for Made in India products further fuelled this demand and there was a lot of pent-up demand from the lockdown period. We were the first TV manufacturing plant to open after the lockdown, and had a ready inventory to meet this demand, and continued to serve over 15000 pin codes in India.

Now that the markets are opening up, how do you plan to leverage the continuing work-from-home and learn-from-home scenarios to expand the business?

One of the biggest disruptions for the TV industry has been A.I. We are working with the Android team to streamline more Indian languages in Google Assistant. I feel the new U.I will be a voice command, as the biggest screen of your home will be now connected to your smart home devices. We will now be developing new televisions keeping work-from-home in mind. Apart from the content, the TVs will be business-tool–friendly as well. The main concept is our customers can work in the daytime and in the evening our customers can enjoy their favourite OTT content.

What major technological innovation do you foresee in the near future that is most likely to revolutionise the IoT space in India? And how has SPPL geared up to drive this?

In 2020, we focused on expanding our manufacturing capacity and market presence with an investment of Rs 500 crores. Now, we will be expanding our IoT investment so we can continue to give competition to phone brands that are entering into the TV category. With the new pipeline, we are confident that we can capture more than 10% of the market share by end of 2021.

As a person who has been at the forefront of the Make in India initiative, could you list out the challenges you faced in making this a success?

We are practicing Make in India for the last 30 years, one of the biggest challenges we have faced is the misdeclaration by other manufacturers and brands. That has always resulted in a price war and unhealthy competition. But from few months, the government has started to act upon it due to which month on month GST collection had increased and made new records. The ease of doing business was again a major challenge. Only top business houses were granted permission but today everything has become online. It is an equal playing field for everyone. Value addition is still the biggest challenge for India to compete in the global market. We must increase our value additions up to 70% from 15%, we need more raw material factories.

Could you elaborate on the service facilities you offer for Kodak TVs and the customer connect initiatives you have in place?

Currently, we have more than 550 service centres across India, giving installation and service in more than 18000 pin codes. In tier one, two, and three cities, the SLA is less than 48 hours and in tier 4 and rural areas, it is less than three working days.

What other technology initiatives and innovations can we hope to see from SPPL in 2021?

In 2021, we are investing 300cr in the R&D centre to focus on IoT technology which will be A.I. enabled to further accelerate the Make in India initiative of Google Android TVs. Kodak TV is making televisions that can be used as a one-stop platform for work-from-home in the morning and smart TV in the evening. By end of 2023, there will be more than 1 million smart home devices available in the Indian market to connect with Kodak Android TV.

Kodak is trying to build up an ecosystem under Atmanirbhar Bharat, this will focus on developing and innovating technologies for Android TV in India.  Kodak TV will have a first-mover advantage, not only for the domestic market but we can compete globally.



Filed Under: TV Tagged With: avneet singh marwah, Kodak, sppl, super plastronics, TV

ViewSonic continues to build its LCD portfolio through a partnership with Ingram Micro

January 8, 2021 by T3 India

LCDs have been lingering in the Indian market for a long time now, with new ranges of budget-friendly LCDs and LEDs monitors available within the ever-expanding market. With an aim to continue the growth of their LCD portfolio, ViewSonic India have partnered with Ingram Micro, the latter being an exclusive distribution partner for ViewSonic’s LCD business.

Ingram Micro, claimed to be one of the world’s largest provider of technology logistics and solutions will aid the sale of ViewSonic’s new and innovative products – with an aim to build in smart features and more –  which the latter plan on releasing in 2021. ViewSonic are determined that this partnership with Ingram Micro will strengthen their business in India.

Currently, Ingram Micro is ViewSonic’s sole distributing partner.

“We are glad to cooperate with Ingram Micro, a reputed national distributor, to jointly develop business in India. With Ingram’s strength and ViewSonic’s advantage, I believe we can create the value and share the value with partners and customers. Then eventually make life more convenient and make business more efficient”, said Mr. Eric Wei – Senior Director, Asia Pacific ViewSonic.

“This partnership further strengthens the relationship between the two organizations and gives an opportunity to offer LCD monitors to our channel partners. It complements our existing portfolio. The best-in-class products from ViewSonic and Ingram Micro’s wide channel footprint will be mutually beneficial to both the organizations in advancing the business”, said Mr. Sanjay Achawal, Executive Director, Ingram Micro India.

For more information, visit www.viewsonic.com

Filed Under: Monitor, TV Tagged With: gaming, Gaming Monitor, LCD, monitor, TV, ViewSonic, ViewSonic Gaming Monitor

Hisense Tornado TV series focuses on audio

December 16, 2020 by T3 Online

Hisense has announced a new TV series for the Indian market. The Tornado 4K series goes for an improved aural experience since most of the new affordable TVs lack a powerful speaker system. With Tornado, though, the TV comes with a six-speaker JBL system that includes four full-range speakers and two high-frequency speakers, delivering a total output of 102W. The TV also supports Dolby Atmos technology.

Moving from its audio prowess, the TV series will come in screen sizes of 55″ and 65″ and the usual Google TV smart features like integrated Chromecast and Google Assistant.

The Hisense Tornado also supports Dolby Vision along with Ultra Dimming technology.

Hisense has not released the pricing but the 55″ variant will be available from next week whereas the 65″ variant will be available from early next year.

Filed Under: TV Tagged With: Hisense, TV

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