T3 India

Sony

Sony Unveils BRAVIA XR MASTER Series A95L OLED 

by

Sony India today announced the new BRAVIA XR MASTER Series A95L OLED powered by the Cognitive Processor XR with new OLED panel. 

  1. Next Gen Cognitive Processor XR 

The new BRAVIA XR MASTER Series A95L OLED is launched in two screen sizes 164 cm (65) and 139 cm (55). The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

  1. XR OLED Contrast Pro

The BRAVIA XR OLED A95L TV has XR OLED Contrast Pro powers the OLED panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.

  1. XR Triluminos Max reproduces 3D colour depth 

The Cognitive Processor XR™ also powers A95L’s new OLED panel with XR Triluminos Max, which enables A95L to deliver the widest palette of colours. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

  1. XR 4K Upscaling

The A95L series encompasses XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. XR Clear image reduces noise utlilising zone division and dynamic frame analysis and minimizes blur. With OLED XR Motion Clarity technology powered by the Cognitive Processor XR™, the A80L series combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences. 

  1. PlayStation® 5 gaming 

The A95L TV is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed and enables more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. 

  1. BRAVIA CORE

The BRAVIA  Core app is a pre-loaded exclusively available in BRAVIA XR TVs movie service that allows for redemption of up to 10 new releases and 24 months unlimited streaming of top movies. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

  1. Dolby Vision, IMAX® Enhanced, and Netflix Adaptive Calibrated Mode 

The A95L pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). It features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions

  1. Acoustic Surface Audio+ and XR Surround with 3D surround upscaling 

The BRAVIA A95L OLED TV uses special actuators to turn the screen into a multi-channel speaker, so the sound matches precisely with what’s on screen. The two large actuators on the A95L, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. Sound comes directly from the screen with Acoustic Surface Audio＋™. L 

Price and Availability:

ModelBest Buy (in Rs.)Availability Date
XR-55A95L339,990/-11th September 2023 onwards
XR-65A95L419,990/-11th September 2023 onwards

Sony launches FE 16-35mm F2.8 GM II lens

by

 Sony announces the launch of the wide-angle zoom lens G Master™ FE 16-35mm F2.8 GM II (model SEL1635GM2) as a 35mm full-frame α™ E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. FE 16-35mm F2.8 GM II satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF unique to G Master.  With the expansion of the range with this wide-angle zoom lens, a maximum aperture of F2.8 second-generation zoom lens will be available, along with standard (24-70mm) and telephoto (70-200mm). 

The FE 16-35mm F2.8 GM II achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition, it offers an outstanding close-up performance throughout the zoom range, with a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Furthermore, Sony’s original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world’s smallest and lightest wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter than the previous model.

FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively works on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice as fast as conventional models. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the α1 camera body, high-speed continuous shooting at up to 30 fps is possible with high-speed, high-precision, and quiet focusing.

FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced amateur users. In addition, it suppresses the movement of the centre of gravity during zooming and enables stable shooting, so you can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.

Pricing and Availability

The new FE 16-35mm F2.8 GM II (model SEL1635GM2) will be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India from 15th September onwards.

ModelBest Buy (in Rs.)Availability
FE 16-35mm F2.8 GM II238,990/-15th September onwards

Sony Introduces FE 70-200MM F4 Macro G OSS II Telephoto Zoom Lens

by

Sony introduces the telephoto zoom lens FE 70-200MM F4 Macro G OSS II (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series.

The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. The FE 70-200MM F4 Macro G OSS II is the world’s first zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x throughout. In addition, with a teleconverter super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible.

Furthermore, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.

Pricing and Availability

The FE 70-200MM F4 Macro G OSS II will be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India from 9th August 2023 onwards.

ModelBest Buy (in Rs.)Availability
FE 70-200MM F4 Macro G OSS II170,990/-9th August 2023 onwards

Sony launches SRS-XB100 wireless speaker

by

Sony announced the new SRS-XB100, a small wireless speaker.  The speaker includes a passive radiator for powerful sound and offers clear sound even at high volumes. It is compatible with a second speaker for stereo sound.

The SRS-XB100 has up to 16 hours of battery life, is waterproof and dustproof with an IP67 rating and comes with a durable exterior and multi-way strap. The SRS- XB100 can be charged with the USB Type-C port. The SRS-XB100 and its Sound Diffusion Processor transport you into a world where sound knows no boundaries.

The speaker is also equipped with a microphone, ensuring crystal-clear communication during hands-free calls. Whether you are taking a call in a bustling environment or speaking from a distance, the echo cancelling technology actively eliminates any unwanted reverberations, delivering a smooth and natural conversation experience. The SRS-XB100 body and strap are partially made from recycled plastic materials.

Pricing and Availability:

SRS-XB100 speaker will be available across Sony retail stores (Sony Center and Sony Exclusive),  www.ShopatSC.com portal, major electronic stores and other e-commerce website in India from 20th July 2023 onwards.

Model NameBest Buy (in INR)AvailabilityColors
SRS-XB1004,990/-20th July 2023 onwardsBlack, Blue, Light Green, Orange

Sony Research Award Program

by

Sony Group Corporation (Sony) announced that it will begin calling for research proposals for the Sony Research Award Program on July 15, 2023. The Sony Research Award Program is an open innovation program, providing sponsored research funding for projects on emerging and innovative technologies in collaboration with Sony Group’s own research groups. Currently in its eighth year, the program is open to universities and research institutions such as government research institutes and nonprofit organizations in the U.S., Canada, 17 European countries and India.  

The Sony Research Award Program is comprised of two awards – the Faculty Innovation Award and the Focused Research Award. The awards create new opportunities for academics to engage in cutting-edge research, leading to the introduction of breakthrough technologies.

  • The Faculty Innovation Award grants up to $100,000 USD to principal investigators for one year, for research projects that may fall within three broad subject categories (Information Technology, Devices & Materials, and Biomedical & Life Sciences) relevant to Sony’s current research interests.
  • The Focused Research Award provides support for up to $150,000 USD for one year, to conduct research on 12 themes which is more focused in the areas of Sony’s immediate interest.