FUJIFILM unveiled an addition to its instax TM series: the instax WIDE 400TM, a wide-format analog instant camera with easy operation and enhanced group shots using the lever-operated self-timer. You can get hold of this product from June 23 onwards which is priced at Rs.18,999.
Along with the new launch, the company has introduced new colors to its ‘instax mini LiPlay TM’ hybrid instant camera in the Instax series. The popular camera will now be available in three new colors – GREEN, WHITE, and BRONZE– to stay up to date with current trends. The new colors will be available in the market from July 19.
Speaking about the exciting launch, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “FUJIFILM India is always striving to come up with unique offerings as per the current trends in order to persuade the Culture of Photography. With our new product launches, we are dedicated to fulfilling our Group purpose of “Giving Our World More Smiles.” Through innovative and user-friendly products, we aim to bring joy and convenience to our customers’ lives, enhancing their experiences and creating lasting memories that bring smiles to their faces.”
“The new line-up of instax TM products includes eye-catching and globally trending features that cater to the new generation as well as the older ones. We are witnessing a shift in consumer preferences as more and more youngsters are opting for instant cameras. To cater to the evolving needs of the users, the instax WIDE 400TM offers the convenience of capturing group shots and maximizing the enjoyment of wide-format photography. These new launches will significantly help expand the advanced portfolio of the brand and offer future-ready products to the consumers.” said Mr. Arun Babu, Head of Digital Camera, INSTAX & Optical Devices Business, FUJIFILM India.
To complement the launch of the WIDE 400TM, Fujifilm is also introducing a camera case specifically designed to match the color of the camera. Similarly, the renewed ‘mini LiPlay TM’ cameras are also getting matching color camera cases.