T3 India

smartphones

Ambrane India unveils new logo and brand strategy

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Ambrane India, one of India’s fastest-growing mobile accessories brands, has unveiled its vibrant new logo and it looks to highlight the brand’s positioning statement and summarises the company’s commitment to endeavour to produce reliable tech savvy products. Ambrane’s products have impacted the lives of over 20 million customers in India since its inception in 2012.

The new company logo uses a vibrant orange primary colour palette that “depicts the brand’s zest and enthusiasm”, while the calm blue displays “trust and expertise”. These vibrant new colours adds soul with a splash of modernity to the company’s logo which reflects the brand’s thinking as well.  

The new identity with the icon ∴

The new identity with the icon ∴ i.e. therefore, — which is understood through the company’s new tagline: #ThereforeAmbrane — symbolises the brand as the logical choice for consumers looking for tech products that are ‘Made in India’.

Ambrane’s ambitions to establish a leadership position in the mobile accessories market is looked to be achieved by revamping nearly all facets of its business; across packaging, branding, and all kinds of marketing communication. Ambrane also recently announced the famous cricketer, Ravindra Jadeja, as its brand endorser. Along with the new logo, the brand has also unveiled its new DVC with the cricketer which can be watched below.

“When we started this exercise of the new logo, we wanted something that seals the brand promise yet showcases the company’s commitment in the fast-changing industry. We never had an icon to our earlier Logo and hence it was critical to capture an icon that could resonate with the future audience and the vision of the brand. The symbol ‘therefore’ did encapsulate the communication. The message behind the logo: we are Indian, we are reliable, and we are modern. #ThereforeAmbrane, represents the many reasons why Ambrane is the preferred brand of India”, said Mr. Ashok Rajpal, Director of Ambrane India, at the announcement of the new logo.

For more information, please visit Ambrane India’s website.

The ASUS ROG Phone 5 releases on April 15!

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The ROG Phone series is bolstered with three variants of the ASUS ROG Phone 5: the ROG Phone 5, the ROG Phone 5 Pro, and the ROG Phone 5 Ultimate. The phones are going to go on sale on April 15, 2021 and are poised to be the best and the strongest gaming smartphones out there.

First, let’s point out the common features in all three. The ROG Phone 5 series is powered by the mighty 2.84GHz Qualcomm Snapdragon 888 5G which comprises a 5nm 64-bit octa-core processor, which is designed to provide sensational performance levels and handle heavy computing loads. With the Qualcomm Adreno 660 GPU, AeroActive Cooler 5 cooling tech, and the all-new performance manager in Armoury Create with the ‘X Mode’, the ROG Phone 5 has seriously upgraded gaming performance and speeds for enthusiasts.

More so, the ROG Phone 5 sports a 6.78 FHD+ AMOLED screen that offers a stunning refresh rate of  144Hz and a resolution of 2448×1080 at 395ppi. The screen offers a maximum brightness of 800 nits and a touch sampling rate of 300Hz with a 24.3ms touch latency. ASUS collaborated wt. Pixelworks for the display chip, which enables the ROG Phone 5 to offer visuals with an impressive Delta-E <1 colour accuracy. The display is also HDR10+ certified and is protected with a 2.5D Corning Gorilla Glass Victus in the front.

The new ROG Phone 5 series comprises a tri-camera system in the rear with a 64MP Sony IMX686 1/1.7” sensor. The second and third cameras consist of a 13MP, 125-degree ultra-wide lens, and a 5MP Macro F/2.0 lens, respectively. The ROG Phone 5 also houses a 24MP front camera. The main camera is capable of capturing 8K and 4K footage at 30 and 60fps, respectively, while the second camera is also equipped to capture 4K but at 30fps.

For content consumers and gamers, ASUS knows the importance of audio to create a much more immersive experience. The ROG Phone 5 is equipped with a superior Dual 7-magnet Linear 12x16mm front-facing speakers with GameFX and DiracHD Sound.

ASUS ROG Phone 5 Ultimate

For better gameplay, the ROG Phone 5 series comprises the massively-upgraded AirTrigger 5 control system. More so the ROG Phone 5 Pro and the ROG Phone 5 Ultimate also have innovatively hidden rear touch sensors on the back cover, which play the role of the L2/R2 triggers in consoles. The ROG Phone 5 also provides users with haptic feedback.

The ROG Phone 5 5G smartphones come with a 6000mAh battery and weigh just 238grams.

The ROG Phone 5 base model is available in two variants that offer an LPDDR5 RAM: an 8GB RAM + 128GB ROM and a 12GB+256GB, priced at Rs. 49,999 and Rs. 57,999. The base model also as a ROG (RGB light) logo on the back cover and the two variants are available in Phantom Black and Storm White (both glossy).

ASUS ROG Phone 5 (base)

The ROG Phone 5 Pro offers a 16GB LPDDR5 RAM with a storage of 512GB. It is available in the Phantom Black (glossy) colour and sports a back cover with a ‘ROG Vision – Color PMOLED display’. The ROG Phone 5 Pro is priced at Rs. 69,999.

The ROG Phone 5 Ultimate offers a massive 18GB LPDDR5 RAM with an internal storage space of 512GB. It’s back cover sports a ‘ROG Vision – monochrome PMOLED display’. The ROG Phone 5 Ultimate is priced at Rs. 79,999.

ASUS ROG Phone 5 with Aero Active Cooler 5

In addition to the phone, charger, cable, user manual, and warranty cards, each smartphone’s box contains the following:

ROG Phone 5 (base model): ROG Aero Case, SIM Ejector Pin, ROG Sticker Set.

ROG Phone 5 Pro and ROG Phone 5 Ultimate: ROG Aero Case, SIM Ejector Pin, ROG Sticker Set, ROG AeroActive Cooler 5.

These astonishing smartphones will be available from noon on April 15, 2021 on Flipkart. For more information, please visit this page.

LG launches two new flagship smartphones: LG Wing and LG Velvet

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LG have taken a lesser-known path and launched two premium but eccentric smartphones, namely: the LG Wing and the LG Velvet.  LG Velvet is available now whereas the LG Wing will sell from next week. 

We’ve written about the LG Wing which is a unique 5G smartphone, unlike any other in the market, primarily because it consists of the ‘Swivel Mode’ where the entire 6.8” front FHD+ screen rotates by 90 degrees, thereby revealing a new 3.9” G-OLED screen at the bottom which unveils new possibilities and enables seamless multi-tasking as well. It is priced at Rs. 69,990. You can read more about the LG Wing here.

  • LG Velvet
  • LG Wing
  • LG Wing

The LG Velvet is also an impressive dual-screened smartphone that boasts of two 6.8” FHD+ P-OLED screens. The 4G phone is equipped with a free stop hinge, that allows users to ‘fold it like a laptop, use it in stand mode or do a full 360° flip and place it in tent mode for a versatile viewing experience’. The second screen can be bought as an accessory and the phone is available with a single screen as well.

The LG Velvet is powered by the Qualcomm Snapdragon 845 chipset with a 6GB RAM and 128GB of storage space which is expandable to 2TB through microSD card. The phone runs on the Q OS which is built on Android 10 and has a 4300mAh battery. The LG Velvet sports a three camera setup in the rear with a main 48MP f/1.8 camera, an 8MP f/2.2 wide lens, and a 5MP f/2.4 depth sensor. It also has a 16MP f/1.9 front camera.

The LG Velvet weighs just 180g and in addition to an in-display fingerprint sensor, it also has features such as the Google Lens, Google Assistant, Stereo Speaker, LG 3D sound engine, LG Pay, FM Radio, and the Qualcomm Quick Charge 4+ technology. The LG Velvet supports HDR10 and is also IP68 rated i.e. it is water and dust resistant.

The LG Velvet (single screen) is priced at Rs. 36,990 and the second screen can be purchased for Rs. 13,000 bringing the total cost of the bundle to Rs. 49,990.

LG unveils the most unique smartphone in the market today

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LG has pulled off a remarkable feat through the innovation of the truly unique LG Wing – a smartphone that swivels and shows off two screens, perpendicular to each other in orientation. There’s no doubt that this fantastic trait can enhance the users multitasking capabilities and the Wing’s specifications also ensure that the smartphone delivers when it comes to speed and performance.

First things first, the LG Wing has 6.8” FHD+ P-OLED main screen with a 2460×1080 resolution and an aspect ratio of 20.5:9. Additionally, the LG Wing has a 3.9” G-OLED screen offering a resolution of 1240 x 1080. LG Wing comprises of the ‘Basic Mode’ and the ‘Swivel Mode’ where the former is similar to a normal smartphone with the main screen serving as the main and only mode of operation.

The ‘Swivel Mode’, however, is what is most alluring about the LG Wing. In this mode, the ‘entire front of the phone rotates clockwise 90 degrees, orienting the Main Screen in landscape mode to reveal a 3.9 inch Second Screen’. The second screen enables the user to do a myriad of things while the main screen is busy with the user’s main task – for eg. chatting with friends on the second screen while watching a movie in the first. The second screen also acts like a ‘media controller’, which enables users to change video and sound settings.

The LG Wing is powered by the Qualcomm Snapdragon 765G 5G chipset, with an integrated Snapdragon X52 5G Modem-RF System, thus, being Qualcomm’s first mobile platform to do so. Snapdragon’s Elite Gaming features enhance the gaming experience for users as well, through better audio, response time, and graphics.

The LG Wing runs on Android 10 and on a 4000mAh battery. It has three cameras in the rear, with a 64MP ultra high-resolution OIS Wide main camera, 13MP ultra-wide camera, and 12MP ultra-wide ‘Big Pixel’ camera. The ‘Swivel Mode’ allows users to access the ‘Dual Recording’ mode which enables the 32MP front pop-up camera and one of the rear cameras to record simultaneously.

LG Wing also comes with the Gimbal system and hexa-motion stabiliser, which can be activated through the Swivel Mode, with the second screen serving the purpose of a reliable grip – which helps in capturing stable and smooth photographs and videos

The hinge mechanism used in LG Wing is tested to be reliable even after 200,000 swivels. The LG Wing comes with an 8GB RAM and options of 128GB or 256GB of storage which can be expanded to 2TB using a microSD card.  

The LG Wing is available in the Aurora Gray and Illusion Sky colour variants.

Realme 7 and Realme 7 Pro Hands-on

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Realme announced the Realme 7 and the Realme 7 Pro at a virtual event yesterday. The series takes over from the Realme 6 series that was announced earlier this year in March and while we’ll take the devices for a thorough spin in the coming days, here’s our initial hands-on experience with both the devices.

Let’s start with the design first. Realme has experimented with different elements in phone’s design and Realme 7 series is no different. Instead of gradient shades or something similar, Realme has adopted a more serious look. Both the Realme 7 and the Realme 7 Pro feature a frosted colour finish at the back, which looks pretty good. Both phones feel solid in hands but the Realme 7 is noticeably thicker and a few grams heavier than the Pro sibling. They have also earned the TÜV Rheinland Reliability certification for the build.

There are other changes too. The numbered phone sports a side-mounted fingerprint sensor whereas the Pro variant integrates it beneath the display for a cleaner and a sleeker look. The four rear cameras at the back similar configuration but differ in terms of placement. The camera setup consists of a 64MP Sony IMX682 main sensor along with an 8MP ultra-wide-angle lens, a B&W portrait lens and a macro sensor. The only different on the camera side is on the front, which is a 32MP sensor on the Realme 7 Pro and 16MP on the Realme 7.

If we talk about the hardware, both phones have a Full HD+ display protected by Corning Gorilla Glass but the Realme 7 comes with a slightly larger 6.5-inch LCD panel with 90Hz of refresh rate whereas the Realme 7 Pro brings a 60Hz AMOLED panel. Both come with 6GB or 8GB of RAM options but the internal storage for Realme 7 is 64GB and 128GB while the superior Pro variant has 128GB option only. Both support a microSD card slot.

The Realme 7 sports MediaTek’s Helio G95 processor while the Realme 7 Pro goes with the Qualcomm Snapdragon 720G, which also earns the support NavIC navigation for the latter.

The final difference is on the battery and charging. The Realme 7 comes with a 5000mAh battery with 30W Dart Charge and the Realme 7 Pro features a 4500mAh battery with 65W SuperDart Charge. SuperDart Charge is nothing but SuperVOOC charge that Oppo introduced with the Find X2 series.

Realme 7 goes on sale on September 10 at a starting price of Rs. 14,999 while the Realme 7 Pro starts selling from September 14 at a price starting from Rs. 19,999.

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