T3 India

smartphone

Realme Unveils Budget-friendly Smartphone

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Realme has introduced a new addition to its entry-level C series family with the realme C35, an entry-level smartphone.

Commenting on the launch, Madhav Sheth, CEO Realme India, VP, Realme, and President, Realme International Business Group said, “We are thrilled to unveil the newest member of our C series smartphones as we continue our quest to become the world’s most popular smartphone brand. Realme’s entry-level C series has received a staggering response from our users and expanded to a family of 32 million users globally. Our newest member in the series is a new all-rounder in this segment, offering a remarkable combination of performance, camera and design in the entry-level segment, and we are confident that the Realme C35 will help us take this segment much further.”

The device is equipped with a 50MP AI Triple Camera and includes a primary camera with a 50MP image sensor with a wide area and an f/1.8 large aperture, a Macro Lens, a B&W lens and an 8MP Selfie camera with Sony Sensor. It features a new right-angle bezel design that is 8.1 mm thick and weighs 189 g. The smartphone is equipped with Unisoc T616 powerful processor, scoring 230,726 on AnTuTu benchmarks. It is an octa-core 12nm processor that clocks up to 2.0 GHz and adopts Cortex A75 structure. It also comes with a First FHD 6.6-inches screen in the Realme C series, 5000 mAh battery which can be charged with an 18W Type-C Quick Charge that comes in the box. It also comes with an instant fingerprint sensor and TÜV Rheinland High-Reliability Certification. According to the company, this is the first smartphone in the C series to include Dynamic RAM Expansion(DRE) technology.

The smartphone will be available in two storage variants, 4GB+64GB priced at INR 11,999 and 4GB+128GB priced at INR 12,999 and will be available in two colours, i.e. Glowing Black and Glowing Green. It is expected to go on sale starting March 12, on realme.com, Flipkart.com and mainline channels.

Poco Expands M-series Lineup with M4 Pro 5G

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Poco has launched its mid-range powerhouse, the Poco M4 Pro 5G, powered by the 5G-ready MediaTek Dimensity 810 processor. The device features up to 8GB of RAM along with Turbo RAM capability extending the device RAM up to 11GB, providing an enhanced and superfast multitasking experience. Packing higher performance with 33W MMT fast charging and a large 2-day 5000mAh battery, Poco M4 Pro 5G is a go-to device for users seeking the best of everything.

Commenting on the launch, Anuj Sharma, Country Director, Poco India said, “A future-ready device, Poco M4 Pro 5G is backed by an efficient performance combination of MediaTek Dimensity 810 chipset, aggressive gaming capabilities, and improved camera performance. Catering to today’s smartphone users, Poco M4 Pro 5G manages to pack a media consumption focused DCI-P3 90Hz Smart Display along with Dual Stereo speakers. We are happy to take this leap with the Poco M4 Pro 5G as it is a perfect combination of exciting future-ready features and affordable pricing.”

Poco M4 Pro 5G promises to deliver serious power with the MediaTek Dimensity 810 chipset. Built on a 6nm node architecture, this chipset makes Poco M4 Pro 5G a true power-efficient device. Adding on to a lag-free performance and enhanced visuals, this chipset comes equipped with two Cortex-A76 cores that run at 2.4GHz and six ARM Cortex-A55 efficiency cores that run at 2.0GHz along with a contemporary ARM Mali-G57 graphics card at 1068MHz.

Featuring a Game Turbo mode, Poco M4 Pro marks an immersive gaming experience with improved graphics and network optimisation. Gaming performance is further enhanced with the immersive and clear dual speaker setup. Taking the gaming level a notch higher, Poco’s X-liner motor offers a haptic touch-like response that vibrates in reaction to in-game actions. Also, now, consumers can trick their opponents with various voices during gaming with the Voice Changer feature in the Game Turbo mode.

For the ones who are always on the go, Poco M4 Pro 5G takes multitasking with much ease. Its UFS 2.2 technology offers 139% faster write speeds than UFS 2.1, and the integrated 5G modem supports dual 5G calls for future-proofed connectivity.

Featuring a 90Hz 6.6” FHD+ display coupled with a 240Hz touch sampling rate, Poco M4 Pro 5G visuals are a treat to the eyes. Catering to battery efficiency, the display featuring Smart Refresh Rate automatically adapts to 90Hz, 60Hz, and 50Hz to suit the streaming content. The display is further equipped with a wide colour gamut that supports DCI-P3 that brings a true-to-life detailed and clear visual experience. Readability under bright sunlight is also no issue, thanks to the Sunlight Display 2.0 feature.

Debuting Poco’s 2022 design philosophy, its Power Black, Cool Blue, and Poco Yellow colours make the device look premium, fresh, and unique in its skin. It comes with a blazing fast side-mounted fingerprint sensor power button, 3.5mm Hi-res Audio jack and IR Blaster, making it a complete package.

Another first in the Poco M-series, Poco M4 Pro 5G flaunts a 50MP Primary camera sensor designed to offer an aesthetic photography experience. Offering a clear and detailed picture quality, it delivers the best colours and vibrancy in all lighting conditions. Supporting the 50MP sensor is an 8MP Ultra-wide camera that captures breathtaking detailed shots in all possibilities. Adding to the frenzy is the 16MP front camera for all the selfie lovers for clear and vivid pictures.

The camera features advanced modes such as Night Mode, Kaleidoscope, Slow motion, Time-lapse video, among others. Fueled by a 33W fast in-box charger, Poco M4 Pro 5G packs a massive 5000mAh battery to ensure the functioning of all tasks with much ease and no stress. It is powered with Middle Middle Tab (MMT) technology amping up the device’s charging speeds for a quick use case. Not only this, the Poco M4 Pro 5G gets 50% charged in just 23 minutes.

Poco M4 Pro 5G will be available on Flipkart in three storage variants: 4GB + 64GB for ₹14,999, 6GB + 128GB for ₹16,999 and 8GB + 128GB for ₹18,999.

Lava Offers You a Chance to Design the Next Indian Smartphone

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Indian mobile handset brand, Lava International Limited, has announced the launch of the second season of its ‘Design in India’ (DII) challenge. Lava’s DII contest invites entries for designing the next Indian smartphone. The contest is open to students and working professionals either presently pursuing or graduated in B.Tech/B.E., Bachelors in Design Program or Masters in Design Program from any institute across India in select specialisations. The registrations will be open from 15th August to 25th August 2021.

Talking about the contest, Tejinder Singh, Head – Product, Lava International said, “As the nation focusses on Atmanirbhar Bharat, the telecom industry can play a pivotal role in facilitating this mission. India has a fantastic talent pool waiting to be tapped. Through the ‘Design in India’ challenge, Lava seeks to offer the country’s youth and other talented professionals a platform to showcase their skills for this nation-building process. Therefore, Lava’s call for entries offers them an excellent opportunity to showcase their creative skills by providing fresh perspectives in our endeavour to come up with the best smartphone prototype for the country.”

Registrations will be via Lava’s website, using the team leader’s email ID and mobile number. Students/professionals can participate in a team with a minimum of one and a maximum of three members. Any plagiarism will result in immediate disqualification of the team.

The contest will be conducted in three rounds – ideation, prototype creation and presentation to the jury. After registering, eligible candidates will receive an email intimation and gain portal access to submit a solution according to predetermined timelines. All submissions will be evaluated by a panel comprising Lava International’s senior leaders. The top 10 teams will then be shortlisted for the Prototype development round.

In round two, the top 10 teams will submit functional Smartphone prototypes/plans. The five top teams will be shortlisted for Round three – the Finale. Teams will be judged on three parameters – creativity, functionality and uniqueness. The final five teams will present their ideas to a panel constituting of Lava’s senior leadership. Sanjeev Agarwal, Chief Manufacturing Officer – Lava International will head the judging panel.

At the competition’s culmination, the top three winning teams will receive a pre-placement interview opportunity at Lava. They will also be awarded a cash prize of Rs. 50,000, Rs. 25,000 and Rs. 15,000, respectively.

Lava’s Design in India initiative is powered by MediaTek.

Kuldeep Malik – Director, Corporate Sales, MediaTek India, said “MediaTek is delighted to be associated with Lava for the Design in India initiative. At MediaTek, we believe this is a step towards empowering the entire design community in India and have always supported Make in India initiatives. Our chips are designed keeping in mind the indigenous requirements of our discerning customers, and Lava’s contest is also built along the same lines. We wish Lava every success for a splendid contest and look forward to witnessing innovative designs from talented individuals across the country.”

Lava launched the first season of Design in India challenge in July last year, which received an overwhelming response from across the country. The contest received more than 12000 entries out of which three teams- Ingenium, Magma and Invincible were declared winners. The company also offered placement to the top two performers- Syamala Dasika from Sir C.R Reddy College of Engineering and Nafih Ahammed from NSS College of Engineering. To register your team, please click here.

Celly Enters Indian Market; Partners with Beetel

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Celly, an Italian brand known for its high quality and stylish accessories for smartphones, tablets and laptops, has announced its foray into the Indian Market. The brand plans to expand its foothold, in a partnership with Beetel, an Indian household name, and a leading technology brand.

Blending Italian craft with technology, Celly is set to launch a range of products under audio, power, photography, utility and travel categories. With over 20+ products to launch in India by the end of April, the line-up includes several marquee innovations of Celly.  The products shall be priced among the mid-high end segment and will be available with leading ecommerce platforms — Amazon and Flipkart along with brick and mortar stores.

Commenting on the announcement, Stefan Fink-Jensen, International Business Development for Celly, said, “Celly and Beetel have been working hand in hand for the past year to prepare for this exciting moment. We are thrilled to launch our aspiration brand Celly in the Indian market. We have tailored all our products to meet the Indian market technical and design expectations, with unprecedented Italian craftsmanship and quality, along with 2 year warranty for our high tech lineups”

Puneet Gupta, Business Head, Beetel, said, “With our vision to provide quality products in the Indian market, Celly would be an important strategic partner for us. With decades of experience in Indian Market, our vast Omnichannel reach – Dense distribution network, partnerships with leading e-commerce platforms and leading LFRs, we would be able to provide platform to make Celly Products acessible and available to all. This will be an exciting and a promising journey with Celly and we look forward to it.”

Celly’s Italian unique design to India, aims to bridge the gap between technology and design conscious consumers.

POCO enters the entry-level segment with POCO C3

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The celebrations of the coming festive period may not be as extensive as previous ones but it certainly calls for the occasion of spending wisely. The new POCO C3, according to us, is a great contender to be one the most striking entry-level smartphones out there because it offers so much at a very reasonable price.

The POCO C3 starts at a price of Rs. 7,499 and is powered by the 2.3GHz MediaTek Helio G35 8-core processor with Cortex-A53 cores. Along with a 6.53” HD+ display offering a resolution of 1600×720, the POCO C3 also comes with a large 5000mAh battery with a unique Better Battery 2.0 technology.

The POCO C3 also has an impressive camera-setup for its range. It is equipped with three cameras in the rear, with a 13MP main camera, 2MP macro, and a 2MP depth sensor. The C3 is also capable of shooting macro videos in a 720p resolution. The C3 also houses a 5MP front camera.

Running on the new MIUI 12, which is built on Android 10, the POCO C3 is protected by the P2i nano-coating, which “makes the smartphone resistant to accidental splashes”. Stress on the user’s eyes is reduced as the display is also reading-mode certified by TUV Rheinland.

The POCO C3 is available in two RAM/ROM variants: the 3GB+32GB and the 4GB+64GB which cost Rs. 7,499 and Rs. 8,999 respectively. Both variants will be available from 16th October 2020 on Flipkart in Arctic Blue, Lime Green, and Matte Black colours.

The POCO C3 offers a great deal of features for its price and is a great introductory smartphone to watch out for during this festive season.