Sony India today announced the new BRAVIA XR A80L OLED series powered by the Cognitive Processor XR.
The new BRAVIA XR OLED A80L series will be available in 210 cm (83), 195 cm (77), 164 cm (65) and 139 cm (55) screen size. The revolutionary processor on Using cognitive intelligence, Cognitive Processor XR™ enables your BRAVIA XR TV to reproduce pictures and sound in the same way you see and hear them in the real world for an incredibly lifelike experience.
The A80L series has XR OLED Contrast Pro which boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously. Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80L access over a billion colours and reproduce each one with the subtle differences seen in the real world.
With new BRAVIA A80L series, download 10,000+apps, see 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.
The A80L series include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the black equalizer and can easily take aim on their opponents with six types of crosshairs.
The BRAVIA Core app is a pre-loaded movie service that allows for redemption of 10 current releases and classic blockbusters films with unlimited streaming of top movies upto 24 months. It gives you access to a large library of Sony Picture’s movies available to stream in near 4K Blu-ray technology. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Price, Availability and Introductory offer:
| Model | Best Buy (in INR) | Availability Date |
| XR-55A80L | To be announced | To be announced |
| XR-65A80L | 349,900/- | 5th May 2023 onwards |
| XR-77A80L | To be announced | To be announced |
| XR-83A80L | To be announced | To be announced |
This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.