T3 India

Sony

Sony Launches FW-98BZ30L 4K HDR Display-Expands BRAVIA Lineup

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Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment.

The FW-98BZ30L integrates Sony’s AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage.

“At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions.” said Daijiro Nakano, Deputy Managing Director, Sony India.

Key Features of Sony FW-98BZ30L:

  • XR Cognitive Processor: The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony’s proprietary AI Based XR Cognitive processor
  • Android Operating System: Integrated with Android OS for seamless content management and application usage gives the users ease of operations
  • Enhanced Brightness and Color Accuracy: Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition.
  • Flexible Connectivity Options: The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups.
  • Durability and Reliability: Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use.
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  • 32GB Storage:  FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice.

Additional highlights of the 98BZ30L includes about 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily.

The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness:

  • FW-98BZ30L (98 inch)
  • FW-85BZ30L (85 inch)
  • FW-75BZ30L (75 inch)
  • FW-65BZ30L (65 inch)
  • FW-55BZ30L (55 inch)
  • FW-50BZ30L (50 inch)
  • FW-43BZ30L (43 inch)

All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.

All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs.  By doing this, Sony’s new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy.

The new professional BRAVIA display lineup will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.

Price and Availability:

The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement.

ModelBest Buy (in INR)Availability Date
FW-98BZ30L15,00,000/-15th April 2025 onwards

Sony World Photography Awards 2025

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© Rajeev Gaikwad, India, Winner, National Awards, Sony World Photography Awards 2025

Sony India reveals Rajeev Gaikwad as India’s National Award winner for the Sony World Photography Awards 2025.

The National & Regional Awards programme is an initiative set up by Sony and Creo under its photography strand the World Photography Organisation to support local photographic communities around the world, with 56 countries taking part this year. Across this year’s Awards over 419,000 images from over 200 countries and territories were submitted to the Sony World Photography Awards 2025. 

National and Regional Award winners were selected from the Open competition, which champions the best single images taken in the past year.

Rajeev Gaikwad was anonymously selected by judges for his photograph Phantom Bloom, entered into the Object category of the Open competition. Amidst a vast abandoned waste marble dumping yard in Kishangarh, Rajasthan, a lone tree reaches towards the sky, its bare branches a testament to its resilience. Hanging from the branch, the vivid burst of colour of the two bags introduces a touch of humanity. In this image, the photographer reflects on the delicate balance between nature and human presence in an unforgiving landscape.

Growing up on the surreal outskirts of Aurangabad, Maharashtra, I found inspiration in the dreamlike rural landscapes around me. Photography became my way of preserving moments and telling stories, blending realism with a touch of surrealism. My work focuses on capturing emotions, connections, and the beauty in the mundane. I Always aim to share my unique perspective and inspire others to see the world through a creative and thoughtful lens.

Commenting on his win, Gaikwad said: Being shortlisted for the Sony World Photography Awards is a surreal and humbling experience for me, I feel completely Blessed. It’s an honor to have my work recognized on this esteemed international platform.

As India’s National Award winner, Rajeev Gaikwad receives Sony digital imaging equipment and will be included in the Sony World Photography Awards exhibition and book.

The overall winners in the Student, Youth, Open and Professional competitions of the Sony World Photography Awards 2025 will be announced on 16 April and will go on display as part of the exhibition at Somerset House, London (17 April – 5 May 2025).

This year’s National and Regional Awards winners are:

Bangladesh – Syed Mahabubul Kader Cambodia – Sam Ang Ourng China Mainland – Hao Guo, Winner China Mainland – Yaping Du, 2nd Place China Mainland – KunPeng Zhu, 3rd Place Egypt – Ahmed Abdallah Germany – Timo Zilz India – Rajeev Gaikwad Indonesia – Sim Jhones Gozali Kazakhstan – Anel Bazylova  Republic of Korea – Kibong Nam, Winner Republic of Korea – Gilyoung Pyo, 2nd Place Republic of Korea – Kyunghwan Oh, 3rd Place Kuwait – Mohammad Mirza Malaysia – Wan Yong Chong Myanmar – Zay Yar Lin Nepal – Rabik Upadhayay Nigeria – Nsikanabasi Effiong Pakistan – Ali Sohail Philippines – Renzer Rev Damaso Poland – Hanna KantorQatar – Ridhwan Mohammed Rafi Saudi Arabia – Mohammed Muhtasib Singapore – Ng Guang Ze South Africa – Werner De Kock Sri Lanka – Sasindu Pramuditha Taiwan – Chen De-Huang Thailand – Kiyoshi Hijiki Turkey – Rahsan Firtina United Arab Emirates – Donell Gumiran Uzbekistan – Mubina Fayzullaeva Vietnam – Việt Văn Trần

EUROPEAN REGIONAL AWARDS

Czech Republic, Slovakia, Hungary, Romania & Moldova: Peter Svoboda (Slovakia), Winner Tomáš Havrda (Czech Republic), Shortlist Attila Domokos (Hungary), Shortlist Irina Zaiteva (Moldova), Shortlist Marian Plaino (Romania), Shortlist  Latvia, Estonia & Lithuania: Ieva Gailė (Lithuania), Winner Raido Nurk (Estonia), Shortlist Niks Freimanis (Latvia), Shortlist
Croatia, Slovenia, Serbia, Montenegro, Kosovo, Bosnia & Herzegovina: Marko Buntić (Croatia), Winner Sanja Vrzić (Bosnia & Herzegovina), Shortlist Suer Celina (Kosovo), Shortlist Radojko Bošković (Montenegro), Shortlist Slobodan Blagojeviċ (Serbia), Shortlist Ivan Borko (Slovenia), ShortlistCyprus, Greece, Bulgaria & North Macedonia: Panagiotis Rontos (Greece), Winner Yavor Michev (Bulgaria), Shortlist Elena Georgiou (Cyprus), Shortlist Vlatko Rafeski (North Macedonia), Shortlist

LATIN AMERICA REGIONAL AWARDS

Lucero Mora Ardila (Mexico), Winner Pedro Jarque Krebs (Peru), 2nd Place Kevin Molano (Colombia), 3rd Place Carola Pettis (Argentina), Shortlist Brian Delgadillo (Bolivia), ShortlistJean Paul De la Harpe Zubiaur (Chile), Shortlist Lior Berman Fernández (Costa Rica), Shortlist Carlos Espinosa (Ecuador), Shortlist Rafael Valladares (Guatemala), Shortlist Cecilia Nion (Uruguay), Shortlist

Sony’s WF-C510 – Review

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Sony’s WF-C510 earbuds are the latest in its entry-level lineup, aimed at budget conscious users seeking reliable, no-fuss high quality earbuds for everyday use. As successors to the popular WF-C500, the C510 brings several upgrades, including a more compact, lightweight design, extended battery life of up to 10 hours, and a multipoint connection feature, allowing pairing with two devices simultaneously. However, some key features are absent, such as active noise cancellation (ANC) and in-ear detection for auto-play and pause. Priced at INR 8,990, the C510 offers dependable sound from a trusted brand, but it faces stiff competition from similarly priced alternatives. The C510s prioritise comfort and portability, with each earbud weighing just 4 grams, allowing for prolonged, comfortable wear. T he minimalist design is compact, fitting snugly without protruding, and includes responsive touch controls to manage calls, music, and volume without needing to reach for a device. Available in a matte finish, the C510 comes in new pastel colours like blue and yellow, enhancing its appeal. Though generally comfortable, the C510’s design creates a slight suction upon insertion, which may require a gentle adjustment to avoid discomfort.

The compact, pocket-friendly charging case makes the C510 ideal for users on the go. Using Sony’s Sound Connect app, users can adjust essential settings like ambient sound control and an equaliser with preset options, though advanced customisation remains limited. Audio quality is pleasant and balanced but lacks depth, with a mellow profile featuring minimal bass and subdued treble, making it suitable for casual listening. Battery life is a standout feature, achieving over 14 hours of continuous playback in tests—surpassing Sony’s estimate. C510’s, charging case provides only one additional charge, resulting in a total battery life that falls short of many competitors. While the Sony WF-C510 is a well-rounded option for those loyal to the brand, other models at this price point offer a wider feature set and potentially better value.

Pricing and Availability

  • ₹8,990
  • Sony.co.in

Sony WF-C510 Earbuds – Review

by

Sony’s WF-C510 earbuds are the latest in its entry-level lineup, aimed at budget conscious users seeking reliable, no-fuss high quality earbuds for everyday use. As successors to the popular WF-C500, the C510 brings several upgrades, including a more compact, lightweight design, extended battery life of up to 10 hours, and a multipoint connection feature, allowing pairing with two devices simultaneously. However, some key features are absent, such as active noise cancellation (ANC) and in-ear detection for auto-play and pause. Priced at INR 8,990, the C510 offers dependable sound from a trusted brand, but it faces stiff competition from similarly priced alternatives. The C510s prioritise comfort and portability, with each earbud weighing just 4 grams, allowing for prolonged, comfortable wear.

The minimalist design is compact, fitting snugly without protruding, and includes responsive touch controls to manage calls, music, and volume without needing to reach for a device. Available in a matte finish, the C510 comes in new pastel colours like blue and yellow, enhancing its appeal. Though generally comfortable, the C510’s design creates a slight suction upon insertion, which may require a gentle adjustment to avoid discomfort. The compact, pocket-friendly charging case makes the C510 ideal for users on the go. Using Sony’s Sound Connect app, users can adjust essential settings like ambient sound control and an equaliser with preset options, though advanced customisation remains limited. Audio quality is pleasant and balanced but lacks depth, with a mellow profile featuring minimal bass and subdued treble, making it suitable for casual listening. Battery life is a standout feature, achieving over 14 hours of continuous playback in tests—surpassing Sony’s estimate. C510’s, charging case provides only one additional charge, resulting in a total battery life that falls short of many competitors. While the Sony WF-C510 is a well-rounded option for those loyal to the brand, other models at this price point offer a wider feature set and potentially better value.

Pricing and Availability

  • 8,990
  • Sony.co.in

Sony celebrates 30 years of innovation.

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 Sony India celebrates 30 years of offering innovative products and services to the Indian market in November 2024. Since its inception in 1994, Sony India has been at the forefront of revolutionizing consumer electronics, reshaping the entertainment landscape and setting new standards in product quality and innovation across key product categories such as televisions, home and personal audio, digital imaging and gaming.

Reflecting on this remarkable milestone, Mr. Sunil Nayyar, Managing Director of Sony India, shared, “For 30 years, Sony has been more than a brand, it has been a companion in the lives of millions of Indian families. We are deeply grateful for the trust and love our consumers have shown us. This milestone is a testament to our shared journey of innovation, creativity and connection. As we look ahead, we are committed to continuing to deliver experiences that inspire and bring people closer together.”

Inspiring Kando – The Heart of Sony’s Philosophy

At Sony, every product and service is designed with Kando – the Japanese concept of deeply moving and inspiring people. From enabling families to enjoy blockbuster movies together, to listening to music in its purest form, to compelling gaming experience and empowering creators’ intent with world-class cameras, Sony’s mission has always been to bring people closer to what they love. Sony India extends heartfelt gratitude to its consumers, partners and employees who have been part of this incredible journey. 

Focus on sustainability and community development

Sustainability remains a cornerstone of Sony India’s operations, aligning with the global “Road to Zero” environmental plan. Beyond its business operations, Sony India has made a profound impact on society through its CSR initiatives. Some of these programs focus on skill development, heritage preservation, village development, elderly care and medical support.

A Vision for the Future

As Sony India steps into its fourth decade, the company remains steadfast in its mission to enrich lives, embrace innovation and create products that inspire wonder and connection. From reimagining home entertainment to pushing the boundaries of technology, Sony is committed to shaping a future filled with possibilities.