T3 India

Smart TV

Amazon Fire TV Stick 4K Max to hit the stores on October 7!

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Featuring the tech giant’s best streaming stick yet, the orders for Amazon Fire TV Stick 4K Max are going to start shipping out on October 7, 2021. If you haven’t booked one yet, you can pre-order the stick on Amazon.

The Fire TV Stick 4K Max is 40% more powerful than its predecessor and is powered by a quad-core 1.8GHz processor and 2GB of RAM. The Fire TV Stick 4K Max supports 4K UHD, HDR and HDR10+ streaming as well as Dolby Vision and Dolby Atmos and recreates a cinematic experience at one’s home.

The Fire TV Stick 4K Max utilises a Mediatek MT7921LS Wi-Fi 6 chipset which fosters faster and smoother streaming through superior connections. The latest Fire TV Stick comes with an Alexa Voice remote which easily allows users to search content, control playback, and manage their smart home, along with much more. The four dedicated buttons allow users to get to the popular apps quickly and users can also control their compatible smart TB and sound bar through the Alexa Voice remote.

With Amazon Music, Apple Music, and Spotify, users can also utilise the power of Alexa to get the most out of the Fire TV Stick for entertainment. The support for high-quality streaming is what sets the Fire TV Stick 4K Max apart and is worth putting your bucks in.

“There is a significant increase in video streaming with several direct to streaming release and customers choosing at-home entertainment. Fire TV has millions of active users in India, who enjoy hours of content every day. With Fire TV Stick 4K Max, we have taken the best-selling streaming media player and made it even better with a faster experience and the latest connectivity that provides seamless streaming without slowing down your home Wi-Fi.”, said Parag Gupta, Head, Amazon Devices India.

The Fire TV Stick 4K is priced at Rs. 6,499 and is available to pre-order on Amazon. Please visit this page for more information.

TCL’s aim is now to be a home appliances brand instead of just being a TV brand

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TCL is well-reputed brand in the global TV industry. Operating in over 160 markets globally, TCL also holds a considerable share in the Indian market, and is slowly transitioning into a company whose portfolio includes different smart home appliances, in addition to their current vested interests in developing state-of-the-art smart TVs. T3 India had a chance to speak to Mr. Vijay Kumar Mikkilineni, Senior Marketing Manager & AC (Sales Category) – Business Head, TCL who shared a few insights on TCL’s journey and plan.

T3: When it comes to your other products like washing machines, and air treatment – do you plan to roll out products with smart features integrated in them? If yes, what kinds of features are you looking to include in the new-generation products? If not, what do you think is TCL’s way forward in penetrating this industry?

VKM: We have launched Ocarina smart air conditioner series that is equipped with bipolar ionic generator and UVC sterilization pro, smart air flow, saves energy upto 60% and makes sure that the air you breathe is free from dust, allergens and bacteria. TCL is also going to launch washing machine in the quarter four of this year, the aim is now to be a home appliances brand instead of just being a TV brand.

T3: The Smart TV market is a saturated one, what according to you makes TCL stand out from the plethora of options customers are bombarded with? What are your key USPs and how do you rate your customer service in the country? Would you kindly share any plans about the changes you’d like to implement and why you had to make that decision?

VKM: TCL is a brand that focuses on introducing world class technologies for the Indian customers within a suitable price change, we are not about quantity only but also quality. We constantly aim to expand our product portfolio in the Indian market. First with our launching of products with latest technologies (Mini LED, 8K, Google TV), secondly, partnering with local factories to support government’s “Make in India” Initiative and to connect with the audience as a brand and continue to do some sports marketing by sponsoring Sunrisers Hyderabad (SRH) in the Indian Premier League (IPL).

T3: What, according to you, is the future of the Smart TV and how is TCL going to make room for the changes?

VKM: The future of smart TV will be lot more AI integrated, it is no more a commodity just for entertainment but it also entails the aspect of smart living. In-home entertainment aspect drives displays like QLED, Mini LED, and also sound aspect. OTT platforms are increasing and TVs are the medium are a medium to access huge repertoire of content. The recent launch of TCL smart TVs are trend setter we bring the first Android 11 TVs, Mini LED and QLED TVs, and also inbuilt camera which is a revolutionizing element in itself, we are making life smarter and better with our products.

T3: Can you also please elaborate on a few USPs of your smart products/TVs? What are the features you are looking to upgrade in the coming months and why?

VKM: Our TVs are Google assistant enabled, 4K QLED, camera affixed to TVs for video calling and more, we will soon upgrade our TVs to Google TVs.

T3: Where would you like to see TCL placed in the Indian market in the next few years? Are you happy with its current progress? Would you be kind enough to share a few pointers from your growth strategy that you are implementing for the coming years? –

VKM: Our aim is to be among the top 3 brand in India just like we are right now globally, our strategy is to first have strong grip over tier cities and we are now penetrating tier two cities, we want to create connection so deeply rooted that people not only value us for our pricing but for our technology quality. Right now we are focused and stable in our position.

Itel launches a new range of 4K Android TVs

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Under the G-series line-up, itel India has launched two new Smart TVs – the G4334IE and G5534IE, which represent the 43-inch and the 55-inch variants, respectively. Both these smart TVs are loaded with features which transforms one’s viewing experience at home.  

itel’s G4334IE and G5534IE deliver a 4K UHD resolution offered by an Ultra Bright Display of upto 400 nits. The Smart TVs are also equipped with 24W Dolby Audio and they run on the Android 10 OS. Along with providing access o over 5000+ apps through Google’s Playstore, the itel Smart TV’s are also integrated with Google Assistant for easy voice control and support, as well as Chromecast.

The G4334IR and G5534IE are powered by a powerful MediaTek chipset and a 2GB RAM. Each come with a storage capacity of 8GB, and connectivity-wise, the smart TVs are armed with Wi-Fi, HDMI, USB ports and Bluetooth 5.0.

itel makes the installation process easy by charging no fee at all, and also provides a 2-year warranty on the panel. With over 750 customer centres across India, the TV has a good retail potential even in Tier 2 & 3 cities.

The 43-inch G4334IE costs Rs. 32,999 while the 55-inch G5534IE costs Rs. 46,999.

Blaupunkt launches the Cybersound 50-inch 4K Smart TV in India

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Blaupunkt, a German-based audio-video consumer electronics brand revered for its car multimedia solutions and headphones, has collaborated with the TV manufacturing Super Plastronics Pvt Ltd (SPPL) to launch an all-new 50-inch4K smart TV. This TV is now open for bookings on Flipkart.

Apart from delivering stunning visuals, the bezel-less 50-inch 4K Smart TV is equipped with a 60W speaker output – through four speakers — with Dolby Digital Plus along with the enhancements brought with DTS TruSurround-certified audio. The smart TV also comes with Dolby MS12 sound technology that can decode and improve Dolby Atmos, thus delivering top notch cinematic audio to create an immersive viewing experience.

The Blaupunkt Cybersound 4K Smart TV runs on Android 10 and is armed with a 2GB RAM, an 8GB ROM, and is powered by an ARM Cortex A53 processor. The 4K display delivers a brightness of 500 nits and the smart TV has an in-built Chromecast and Airplay that supports over 1000 apps. It also comes with a voice-enabled remote, giving users access to Google Assistant and its resources.

Along with HDR10+ support, the Blaupunkt 4K Smart TV is integrated with Bluetooth v5.0 and supports 2.4 GHz and 5 GHz Bual Band Wi-Fi. The remote also has in-built dedicated shortcut keys on to enable users to access Netflix, Prime and Youtube and Google Play.

“Consumers can not only effortlessly access over 6000 apps and games like Netflix, Prime Video, Hotstar, Google Play Store etc., but also enjoy any form of entertainment with style and topnotch specifications within a budget. We are super hopeful that this Android TV will surely fulfil the expectations of the consumers and be a potential medium of unlimited entertainment”, says Mr. Avneet Singh Marwah, CEO, SPPL.

The Blaupunkt Cybersound 4K Smart TV is also compatible with other devices of various connectivity-options like USB, HDMI ARC/CEC ports, and more.

The Blaupunkt 50-inch 4K Smart TV is priced at Rs. 36,999 and its bookings can be made on Flipkart. For more information, please visit this page.

Indian TV brand Shinco launches a 43” UHD Smart LED TV

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Born under the ‘Make in India’ initiative, Shinco has launched a 43” 4K Smart LED TV at an affordable price of Rs. 20,999, much like its products which are priced aggressively. Shinco’s 43” TV comes with some impressive features and it is available on Amazon and on Shinco’s website.

Shinco’s 43” 4K UHD Smart LED TV is powered by a quad-core processor and a 2GB RAM. It supports HDR10 and the TV’s 4K resolution is enhanced through the Quantum Luminit Technology. It offers 16GB storage and has 3 HDMI ports and 2 USB ports as well.

Users can also connect headphones and other devices to the Shinco 43” 4K TV through Bluetooth. When it comes to the audio, this Shinco TV utilises dbx-tv audio technology along with 20W speakers, which are, in turn, equipped with the ‘Total Sonics’ technology. Total Sonics consists of Total Volume and Total Surround that work coherently and develop an immersive experience. Impressively, AI Volume Control automatically reduces the volume of loud commercials.

The Shinco 43” 4K TV runs on the UNIWALL-UI that includes a variety of apps like Hotstar, Jio Cinema, Bloomberg Quint, Sony Liv, and more. The 4K TV also supports leading content platforms like Netflix, Prime Video and YouTube, and along with its ‘Content Discovery Engine’, Shinco has made it easier to search for literally any movie or show users are tempted to watch. Users can also view live news for free, through the respective news applications. However, an important thing to note here is that the TV does not run the official Android TV OS.