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shoes

Adidas Unites with Allbirds to Create Low Carbon Running Shoes

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Adidas and Allbirds have expanded their collaboration with the launch of the Adizero X AllBirds 2.94 KG CO2E. This new iteration is, reportedly, the lowest carbon performance shoe adidas has ever created. The new collaboration seeks to highlight that each pair with a carbon footprint of 2.9 KG CO2E, is created with 63% less emissions.

According to the company, the midsole is made with 17% plant-based content, developed in part with natural materials and the outsole is made with 10% recycled rubber. Furthermore, they have removed the torsion bar to provide a higher flexibility while on the run. The upper is made with 77% recycled polyester and 23% natural lyocell, a fibre made from sustainably grown wood, designed to create a lightweight upper while the lining, laces and embroidery feature 100% recycled polyester.

The new range comes in four new colours including Core Black/ Bliss, Cloud White/Carbon, Core Black/ Acid Red and Allbirds’ exclusive colours. It is available for purchase across select stores across India and at Adidas official website at a price of INR 11,999.

Adidas Launches Solarglide 5 Running Shoes

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Adidas revealed the all-new Solarglide 5 running shoes. Keeping the planet in mind, this range is with a Primeblue knit upper made in part with Parley Ocean Plastic. The new product franchise is a blend of Bubble Boost midsole and the Legendary Torsion System (LEP) which are fused together and provide runners with energy for each step. By working in tandem with an updated LEP, which fits between the Bubble Boost platform and the Control Platform, the shoe provides a smooth ride for runners.

The adidas’ Solarglide 5 will be launched in white for women and flash orange for men and will be available at INR 13,999.

Asics Unveils New Metaspeed Range at Innovation Summit

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Asics has announced two high-performance running shoes that take the power of human-centric design to the next level.

The Metaspeed Sky and Metaspeed Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game without adjusting their running style to fit the shoe.

The shoes were unveiled at Asics’ Innovation Summit 2021, the brand’s annual showcase of the very pinnacle of new performance sportswear. This year Asics hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the Asics story and its longstanding commitment to human-centric design.

The unique design story behind the two new shoes centres on a crucial insight by scientists at the Asics Institute of Sport Science (ISS). They recognised that the type of shoes powering the world’s fastest were only favouring one type of runner — stride runners — those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.

Asics research however showed that these shoes do not fully support elite athletes who prefer the second major running style — cadence, which features smaller steps made while hovering over the ground with minimal up and down motion.

The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimised for their running style. Addressing the challenge, Asics has created the Metaspeed Sky for stride runners and Metaspeed Edge for those with a cadence style — both specially optimised and proven to improve runner performance for each of the two major running styles.

Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Science said: “The Metaspeed journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here, we got to work. Following a lengthy, meticulous research and development process, Metaspeed Sky and Metaspeed Edge were born. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.” The Metaspeed Sky has already been made available globally via the Asics website and selected specialty retail stores. The Metaspeed Edge will be available from June 4, 2021. Both shoes will retail for ₹21,999.