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redmi

Xiaomi to rebrand its premium product series from ‘Mi’ to ‘Xiaomi’

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While the corporate brand will continue to be represented by the well-known ‘Mi’ logo, Xiaomi India have today announced with an aim to unify its global presence and close the perception gap between the brand, Xiaomi’s premium ‘Mi’ series products will now be replaced with the new ‘Xiaomi’ logo.

However, ‘Redmi’ will continue with the same brand logo and the new naming convention, Xiaomi and Redmi, will be applied across both brands’ TVs, Laptops, and IoT offerings. Thus, with the new brand identity, Xiaomi plans to offer two distinct product series under the parent corporate brand – which will continue to represented by the ‘Mi’ logo, which had undergone a few changes earlier this year by adopting a softer, rounder contour on the corners of the previously square-shaped logo.

Commenting on the announcement Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, said, “As a consumer-centric brand, our focus has always been on bringing new and innovative technology across segments that cater to the consumers evolving needs. We have been receiving an excellent response for our premium product range from consumers and Xiaomi fans. According to CounterPoint in May 2021, Xiaomi India captured ~14% market share in the 20K-45K category. This empowered us to push the boundaries of technology and innovation further to elevate the consumer experience.”

“Being a leading technology brand with a strong presence across the globe, our aim is to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products. The new Xiaomi logo will be used for our premium products that represent the pinnacle of technology and offer a premium experience. Ushering in the festive season, Xiaomi’s premium product series ‘Mi’ will be renamed to ‘Xiaomi’”, the press release mentions.  

Xiaomi aims that this new identity will propel the brand forward in the near future.  

Xiaomi Redmi 9A is the new heavyweight in the sub-10K range

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Redmi’s A series of smartphones have harnessed a lot of national and global attention over the past years and now, the Redmi 9A is going to continue the trend owing to its aggressive and affordable pricing and especially, to what it has to offer. The Redmi 9A launches today on major platforms and it promises to be one the most valuable entry-level smartphones.

The Redmi 9A features a 6.53” HD+ IPS LCD display that offers a 20:9 aspect ratio and a brightness of 400 nits. It also comes with the TUV Rheinland Low Blue Light certification, for a safer viewing experience.  The Redmi 9A is powered by the MediaTek G25 octa-core processor – which, through its ‘HyperEngine’ technology, is known to provide smooth gaming performances and enhanced power efficiency, thus providing much better user experience.

The Redmi 9A comes with a large 5000mAh battery, a 2+1 dual SIM slot, and a dedicated microSD slot that helps to expand the memory to up to 512GB. The Redmi 9A sports a 13MP camera in the rear with intelligent features such as the much-sought-after AI Portrait Mode and the AI Scene Detection. Features like document scanning and kaleidoscope are also supported by the camera. The 5MP front camera also aids in the AI Face Unlock feature.

Weighing just 194g, the Redmi 9A comes with a default internal storage of 32GB and is available in two RAM variants: 2GB RAM and 3GB RAM for Rs. 6,799 and Rs. 7,499, respectively. The Redmi 9A will be available on Amazon, Flipkart, Mi Homes, and Mi Studios starting from September 4, 2020. It will be available in Nature Green, Midnight Black, and Sea Blue colours.

For more information, please visit this page.

Redmi K30 Ultra 5G is an affordable phone with premium features

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Xiaomi unveiled the new Redmi K30 Ultra 5G which is raises the bar of its value-phones and the competiveness in the market for such smartphones to the next level. Xiaomi went all-out with the announcement of the K30 Ultra, the Mi TV Lux Transparent Edition, and the Mi 10 Ultra. The K30 Ultra does pack in some stellar features, and for the price, there is no doubt that this smartphone will sell in numbers in the days to come.

The 5G Redmi K30 Ultra is equipped by the powerful MediaTek Dimensity 1000+ 5G processor which consists of the latest ARM Cortex-A77 and Mali-G77 cores. Perched at the top of the table on ETH Zurich AI-Benchmark rankings, the K30 Ultra uses a six-core independent APU 3.0 that enhances its AI functionality.

Games run smoothly through the ‘Hyper Engine 2.0’ and ‘Game Turbo’ engines. Viewing content and gameplay is further enhanced through the 6.67” AMOLED display – which is crafted from Samsung E3 AMOLED material – delivering a FHD+ resolution of 2400×1800 and offering a refresh rate of 120Hz along with a 240Hz touch sampling rate. The screen also offers a 100% coverage of the DCI-P3 colour gamut, HDR10+ support, and a brightness that scales up to 800 to 1200 nits based on the mode.

When it comes to photography, the K30 Ultra sports a quad-camera setup in its rear with a 64MP main camera which supports the ‘four-in-one 1.6 micrometer large pixels’ for sharper photographs. A 13MP 119-degree ultra-wide angle camera, 5MP telemacro lens and a 2MP depth sensor for portraits make up the remaining cameras. Of course, there are a host of AI-driven features that can change the dynamics of an image through a single touch. The K30 Ultra also has a 20MP ‘pop-up’ front camera that supports 120fps slow motion capture too.

Redmi K30 Ultra also has a unique feature, through it’s three microphones – that allows users to ‘zoom’ in on the sound along with the image while recording videos. This helps users to capture much clearer sound even if they’re a little away from the source.

It seems like the K30 Ultra would perform well under heavy GPU/CPU loads as well, because it has been integrated with a 3495 sq. mm vapour chamber which works in tandem with a graphene and graphite 3D heat dissipation system. Additionally, the K30 Ultra is also equipped with a 4500mAh battery and a 33W fast-charging tech that can charge the phone completely within an hour.

The Redmi K30 Ultra is available in three colours: Moonlight White, Midnight Black, and Mint Green. It comes in four storage variants, the 6GB+128GB, 8GB+128GB, 8GB+256GB and the 8GB+512GB.

The smartphone’s release date in India is yet to be disclosed. For more information, please visit this page.

Redmi 9 Prime is a feature-rich sub-10k smartphone

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The Redmi 9 Prime isn’t very different from the Redmi Note 9 which released over 2 weeks ago, although the latter is superior when it comes to performance and photography. However, the Redmi 9 Prime is one of the first smartphones of the Redmi number series to offer some new features for a phone starting in the 10k-range.  

The Redmi 9 Prime is equipped with a 6.53” FHD+ display and houses a 5020mAh battery. Along with a ‘Reading Mode 2.0’ the Redmi 9 Prime is also TUV Rheinland low blue light certified, which means it meets the standards to effectively block the blue light emitted by the screen.

Performance-wise, the Redmi 9 Prime is powered by the octa-core MediaTek Helio G80 SoC processor, which can clock up to 2GHz. The large battery coupled with the 18W fast-charge technology does enable the smartphone to perform at higher levels for a longer duration.

When it comes to photography, the Redmi 9 Prime houses a quad-cam setup in the rear, with a 13MP wide-angle main camera, 8MP ultra-wide-angle with 118-degree FOV, a 5MP macro lens, and a 2MP depth sensor. It also houses an 8MP AI Selfie camera in the front. The cameras are equipped with features such as Kaleidoscope, Document Scanner, and Palm Shutter to improve user experience.

The Redmi 9 Prime is integrated with features like AI Face Unlock, Rear Fingerprint Sensor, and its screen – which can be scaled up to a brightness of 400 nits – is protected by Corning Gorilla Glass 3. The smartphone weighs just under 200 grams and runs on MIUI 11 which is built on Android 10.

The Redmi 9 Prime comes with a 4GB RAM and is available in two variants: one that offers storage of 64GB and the other that offers storage of 128GB, which cost Rs. 9,999 and Rs. 11,999 respectively. The storage on both devices can be expanded to up to 512GB.

The Redmi Prime is available in four colours: Space Blue, Matte Black, Mint Green, and Sunrise Flare and it can be purchased on Amazon, Mi.com, Mi Homes, and Mi Studios.

Redmi Note 9 offers quality at an extremely affordable price

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The Redmi Note 9 is set to launch on July 24, 2020 and has some big shoes to fill following the success of its predecessor, the Redmi Note 8, which was released less than a year ago in October 2019. The Redmi Note 9’s affordability, with prices starting at Rs. 11,999, coupled with all it has to offer, makes it a highly-competitive phone in the budget smartphone market.

The Note 9 is powered by the new MediaTek Helio G85 octa-core processor, which consists of 6 Cortex-A55 cores at 1.8GHz and two Cortex A-75 cores at 2GHz. Redmi Note 9 also strives to offer high-performance gaming experiences to the users through the Mali-G52 GPU and a 6.53” Full HD+ Dot Display, which offers a resolution of 2340×1080.

Offering a 25% increase in battery life over the Redmi Note 8, the new Note 9 houses a large 5020mAh battery which can be charged quickly through the 22.5W Fast Charge technology. When it comes to photography, the Note 9’s quad camera is similar to that of Note 8. It’s equipped with a 48MP main wide-angle camera, 8MP 188-degree ultra-wide camera, 2MP macro camera and a 2MP depth sensor for sharper portraits. The Redmi Note 9 houses a 13MP front camera too.

Features like the AI Face Unlock, and a Corning Gorilla Glass 5, make the Redmi Note 9 richer and fancier, while also operating on the custom MIUI 11 which is based on Android 10.

The Redmi Note 9 offers an LPDDR4x RAM and is available in 3 RAM/ROM variants: the 4GB+64GB for Rs. 11,999; the 4GB+128GB for 13,499; and the 6GB+128GB for 14,999. The new phone is going to be available on Mi’s website, Amazon, Mi Homes and Mi Studios from July 24, 2020.