Edge by Titan, partnered with the Madras International Karting Arena (MIKA), witnessing the grand opening of India’s first CIK-certified Karting circuit and the brand took this opportunity to launch India’s first Carbon Fibre Watch. Two-time F1 world champion, Mika Hakkinen graced the inauguration along with former F1 drivers Narain Karthikeyan and Karun Chandok.
Edge by Titan is delighted to launch an ultramodern timepiece that fuses the lightweight strength of Carbon Fibre with its iconic minimalist aesthetics to bring together unparalleled durability and style. Originally used in automotive and aerospace engineering, the dial and the case of this watch have been crafted in Carbon Fibre to enhance the robustness of the watch coupled with the renowned light weight experience of wearing an Edge watch.
Speaking on the occasion, Ms. Kalpana Rangamani, Chief Sales & Marketing Officer for the premium watches, Titan Company Ltd. said, “We are honoured to partner with MIKA on this milestone and helping bring immense glory to the ethos of motor sporting in India. Just as the arena pushes the limits of speed and adrenaline, we push the boundaries of design innovation with cutting-edge materials. With timekeeping being of essence to both motorsport and Edge’s craft, it is fateful that the Carbon Fibre watch, could be presented at this platform. I hope that it is met with a fervour and response similar to what the sport stands for and that together, we continue to drive forward a new chapter in both timekeeping and motorsport!”
The 1.2 Kms long MIKA circuit is a driver’s delight with fast straights, and flowing yet challenging corners, and built to a global standard that will ensure it is certified to host even World Championship events, something that is very much on the Madras Motor Sport Club’s radar.
MMSC president, Ajit Thomas said, “The MIKA is a logical extension of MMSC’s expansion plans to convert MICA into a multi-discipline motorsport facility that will cater to both competitive and leisure activities for all, including the Corporates. Obviously, it is a matter of pride for MMSC to have built the CIK-certified Karting track as part of our continuing efforts to make significant contributions to develop and promote motorsport at the grass-root level. Partnering with Edge by Titan has only enriched the significance of this milestone, and we are grateful for their support.”
In line with Edge’s pioneering spirit, carbon fibre seemed like a natural choice, proving to not just be sustainable but also allowing the brand to continue treading the path of ground-breaking, world-class slim innovation. Leveraging the art of simple, the Carbon Fibre watch models the material’s lightweight strength, encasing over 145 components in its 4.8mm case. The dial features a unique undulating pattern with the watch being crownless, providing a truly all-round experience with a supple Italian calf leather strap that ensures a comfortable fit. The watch comes boxed in special packaging, along with a story card that talks about Carbon Fibre and a miniature fighter-jet replica collectible.
The Carbon Fibre watch from Edge by Titan, is expected to be a limited quantity release. These watches will be available for pre-booking from Sept 21st , across select Titan Worlds, Helios stores, multi brand watch stores and department stores like Shopper stop and Lifetsyle and on the brand website. Watches are expected to be available for sale in stores by early October.