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Audio Technica

Audio-Technica launches a professional broadcast quality podcast microphone: AT2040

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One of the giants in the audio industry, Audio-Technica, have launched the AT2040 which is a Hyper Cardioid Dynamic Podcast microphone which is capable of reproducing high-quality audio. The AT2040 is also priced at Rs. 9,500 which is an affordable range for serious enthusiasts and content creators.

The AT2040 features a rugged all-metal design and it ‘excels at isolated/up-close vocal reproduction’. The AT2040 strips off unwanted room noise from the reproduced audio through its hyper cardioid polar pattern and specially-designed shock mount which attenuates vibration from a boom arm or mic stand.

The AT2040 mic’s multistage windscreen uses a nonwoven filter with foam mesh to provide a high-quality pop filtering. The microphone’s XLR output is compatible with a conventional analog mic input, and thus, it can be used with devices ranging from USB audio interfaces to professional mixing consoles. Along with a soft protective pouch, the mic comes with a pivoting stand mount and a 5/8-inch-27 to 3/8-inch-16 threaded adapter.

In the press release, Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely-tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040.The smooth vocal reproduction and focused pickup of the microphone that will help take their podcasts and other content to the next level.”

The AT2040 Hyper Cardioid Dynamic Podcast Microphone is available at an MRP of ₹9500/-. For more information, please visit this page.

Audio-Technica launches ATH-M50x limited edition headphones

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As the newest addition to their ‘M-Series’ of headphones, Audio-Technica has launched a limited edition of ATH-M50x Professional Monitor Headphones in the chic purple and black colour variants. As giants in the audio industry, there’s little to no doubt about the quality of the new Audio-Technica headphones, but let’s get into some of its features.

The ATH-M50xPB feature 45mm large-aperture drivers and Audio-Technica’s trusted sound-isolating earcups. Audio-Technica also claims that the ATH-M50xPB “provides an unmatched experience for the most critical audio applications, including recording, live sound, broadcast, DJ and personal listening” and in all fairness to them, that surely is something that has been corroborated time and time again in the past.

The newly-launched ATH-M50xPB also delivers better power handling, and a higher SPL capability, with a high-frequency extension and better and deeper bass, and overall sound. The ATH-M50xPB also features the ‘circumaural design contours’ around the ear which aid in providing enhanced sound isolation even in loud environments. The earcups have a swivelling design swivelled, fostering one-ear monitoring as well.

With a better-crafted headband and earpad, along with a collapsible design with a detachable cable, the ATH-M50xPB are designed for portability and convenient storage. The detachable cables include a 1.2-3m coiled cable, a 1.2m straight cable, and a 3m straight cable.

Audio-Technica’s ATH-M50xPB is priced at Rs. 22,072 and comes with a 1 year standard plus two more on registering the headphones. The headphones will be available through Audio-Technica’s dealer network.

For more information, please visit this page.

The E-series from Audio Technica takes aim at music professionals

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Audio Technica has expanded their E-Series range with the launch of 3 new headphones. According to the company, the range is aimed at sound professionals and musicians.

The flagship ATH-E70 includes 3 balanced armature drivers with extended response and a memory cable that loops over the ear allowing for a better fit that doesn’t slip. It comes bundled with a carrying case, comply foam and silicone ear tips.

The ATH-E50 comes with a single balanced armature driver and a flexible memory cable delivering an over the ear fit which is also detachable. It is bundled with silicone ear tips and a carrying case.

The ATH-E40 has a dual phase push-pull driver designed to improve sound fidelity and efficiency said to deliver powerful bass. The bundle and cable is the same as the ATH-E40.

The ATH-70 (Rs.29,999), ATH-50 (Rs.15,490) and ATH-40 (Rs.7,999) will be available starting from early December 2016.