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Audio-Technica

Audio-Technica Celebrates 60 Years of Analogue Audio

April 19, 2022 by Sweta Baruah

Audio-Technica recently celebrated 60 years since its founder, Hideo Matsushita, established the business, starting with his AT-1 cartridge.

The company completed 60 years since Hideo Matsushita created his first cartridge and Audio-Technica marked this occasion by ‘reaffirming its commitment to analogue sound’. Alongside cartridges, Audio-Technica began producing headphones in 1974 and microphones in 1978, beginning every process with a transducer. Kazuo Matsushita, son of Hideo, became president in 1993 and the business continued to expand, opening offices throughout the world and developing products such as the modern VM series of cartridges, the ATH-M50x headphones and the AT2020 microphone.

The brand celebrated its 60th anniversary with a series of events across the world, centred on the theme of analogue living. Speaking about the occasion, President Kazuo Matsushita said, “It is an honour to provide a quality audio experience to millions of people throughout the world. What begins as a simple vibration, a subtle movement, results in an emotional connection, whether that be when listening deeply to an album or sharing your voice with the world.”

Filed Under: News, Uncategorized Tagged With: anniversary, Audio-Technica, news

Audio-Technica launches a professional broadcast quality podcast microphone: AT2040

August 19, 2021 by T3 India

One of the giants in the audio industry, Audio-Technica, have launched the AT2040 which is a Hyper Cardioid Dynamic Podcast microphone which is capable of reproducing high-quality audio. The AT2040 is also priced at Rs. 9,500 which is an affordable range for serious enthusiasts and content creators.

The AT2040 features a rugged all-metal design and it ‘excels at isolated/up-close vocal reproduction’. The AT2040 strips off unwanted room noise from the reproduced audio through its hyper cardioid polar pattern and specially-designed shock mount which attenuates vibration from a boom arm or mic stand.

The AT2040 mic’s multistage windscreen uses a nonwoven filter with foam mesh to provide a high-quality pop filtering. The microphone’s XLR output is compatible with a conventional analog mic input, and thus, it can be used with devices ranging from USB audio interfaces to professional mixing consoles. Along with a soft protective pouch, the mic comes with a pivoting stand mount and a 5/8-inch-27 to 3/8-inch-16 threaded adapter.

In the press release, Robin Ghose, Business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely-tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040.The smooth vocal reproduction and focused pickup of the microphone that will help take their podcasts and other content to the next level.”

The AT2040 Hyper Cardioid Dynamic Podcast Microphone is available at an MRP of ₹9500/-. For more information, please visit this page.

Filed Under: Audio Tagged With: Audio Technica, Audio-Technica, AudioTechnica Microphone, Cardioid, microphone, Studio-quality

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