T3 India

ambrane india

Ambrane Unmasks Wise Roam Smartwatch

by

Ambrane has further expanded its portfolio of Wise Smartwatch Series with the introduction of ‘Wise Roam’.

The smartwatch has been designed with 1.28-inch circular LucidDisplay and scratch-proof 2.5D curved Glass. The screen has been designed with 450 nits brightness, making it daylight compatible. It also supports theatre mode that dims the brightness and lowers the vibration to keep you focussed during your daily virtual meetings. It has a plethora of personalisation options, including change of watch face. Users have the option to choose their own wallpaper or one of 100+ cloud-based watch faces. The smartwatch is splash and resistant to IP68 standards.

The device is equipped with advanced health and wellness sensors and features that track heart rate, blood pressure, SpO2, menstrual tracking, sleep and more. Other health features supported by the smartwatch are sedentary reminders, weather forecasts, Female Health Tracker, High AR Alert and Breath training. The smartwatch has 60+ sports modes, allowing users to gain detailed stats on their daily fitness and training routine in real time. It can be connected to your smartphone using the Da Fit App, which is compatible with both Android and iOS. Furthermore, the smartwatch is compatible with Google Fit and Apple Health.

The Wise Roam smartwatch is reported to outlast up to 10 days of continuous usage, be it activity tracking or sleep monitoring, owing to its 260 mAh battery. The device supports super-fast charging and takes up to 2 hours for it to charge from 0 to 100%. The smartwatch comes with an inbuilt mic, supports Bluetooth calling and a smart notification feature.

Commenting on the launch, Sachin Railhan – Director, Ambrane said, “The Wise Roam is an ideal addition to our Wise series of Smart wearables. It resonates with the needs of today’s millennials – cutting-edge, easy-to-navigate, super stylish and yet durable piece of Smartwatch that is feature-rich, premium yet value for money.”

The watch also displays entertainment and productivity options such as an alarm, music control, remote camera shutter, flashlight, find phone, stopwatch features and two inbuilt games.

The smartwatch is available on Flipkart for INR 1,799 and comes with a 365-day warranty. It is available in 3 different colours i.e. Jade Black, Stone Grey and Fern Green.

Ambrane launches new TWS earbuds: Dots Slay

by

Ambrane are a fast-growing Indian mobile accessories brand, with devices ranging from impressive power banks to earbuds. The Dots Slay is an all-new pair of earbuds launched by Ambrane, which comes at a special discounted price of Rs. 799, which is a very affordable deal one could avail this festive season.

Crafted in a button-shaped design, the TWS earbuds come in a matte black finish and they radiate a premium feel. The Dots Slay comes with intuitive touch controls and features 8mm dynamic drivers which generates highly accurate sound with superior clarity and bass, without sacrificing the treble. The Dots Slay feature a 600 mAh battery and provides a total playback time of 38 hours (along with the charging case). The TWS can play music continuously for 8 hours on just a single charge.

Supporting the latest Bluetooth v5.1, the Dots Slay is also compatible with Siri and Google Assistant. The Dots Slay are IPX4-rated which means that they are water resistant, and come with a multi-functional button for effortless accessibility. A figner tap enables the earphones to switch between music and calls seamlessly.

“We are proud to announce Ambrane Dots Slay, a complete Made in India TWS. Ambrane continues its Make-in-India legacy by manufacturing products in India”, says Mr. Ashok Rajpal – Managing Director, Ambrane India.

Ambrane’s newest brand ambassador is also none other than Disha Patani. Ambrane has an aggressive growth strategy to penetrate the Indian market and aims to launch over 10 new audio products over the festive season.

The Dots Slay come for Rs. 799 and are available on Amazon and Flipkart.

Ambrane India unveils new logo and brand strategy

by

Ambrane India, one of India’s fastest-growing mobile accessories brands, has unveiled its vibrant new logo and it looks to highlight the brand’s positioning statement and summarises the company’s commitment to endeavour to produce reliable tech savvy products. Ambrane’s products have impacted the lives of over 20 million customers in India since its inception in 2012.

The new company logo uses a vibrant orange primary colour palette that “depicts the brand’s zest and enthusiasm”, while the calm blue displays “trust and expertise”. These vibrant new colours adds soul with a splash of modernity to the company’s logo which reflects the brand’s thinking as well.  

The new identity with the icon ∴

The new identity with the icon ∴ i.e. therefore, — which is understood through the company’s new tagline: #ThereforeAmbrane — symbolises the brand as the logical choice for consumers looking for tech products that are ‘Made in India’.

Ambrane’s ambitions to establish a leadership position in the mobile accessories market is looked to be achieved by revamping nearly all facets of its business; across packaging, branding, and all kinds of marketing communication. Ambrane also recently announced the famous cricketer, Ravindra Jadeja, as its brand endorser. Along with the new logo, the brand has also unveiled its new DVC with the cricketer which can be watched below.

“When we started this exercise of the new logo, we wanted something that seals the brand promise yet showcases the company’s commitment in the fast-changing industry. We never had an icon to our earlier Logo and hence it was critical to capture an icon that could resonate with the future audience and the vision of the brand. The symbol ‘therefore’ did encapsulate the communication. The message behind the logo: we are Indian, we are reliable, and we are modern. #ThereforeAmbrane, represents the many reasons why Ambrane is the preferred brand of India”, said Mr. Ashok Rajpal, Director of Ambrane India, at the announcement of the new logo.

For more information, please visit Ambrane India’s website.