Cellecor Gadgets Limited made a major impact at the Bharatiya Vyapar Mahotsav 2026, held at the iconic Bharat Mandapam . The grand multi-sectoral trade expo served as a vibrant national platform, bringing together Indian enterprises, traders, and MSMEs under the umbrella of “Make in India” and domestic innovation.
Unveiling its expansive portfolio, Cellecor showcased a diverse lineup of home and kitchen appliance, including mixers, grinders, juicers, air fryers, multi-cook kettles, irons, BLDC and pedestal fans, induction cooktops, blenders, air conditioners, washing machines, and refrigerators. Complementing these daily lifestyle essentials was Cellecor’s entertainment ecosystem, featuring Smart TVs, high-decibel party speakers, and soundbars.
In an exclusive interaction, Ms. Jubin Rawal, Chief Marketing Officer at Cellecor , highlighted the core philosophy driving this expansion: making technology both accessible and dependable for Indian households. “We are a ‘Made in India, Made for India’ brand, catering deeply to Tier-2 and Tier-3 markets where home appliances have evolved from luxuries into basic everyday necessities,” Ms. Rawal shared.
Backed by an extensive offline distribution architecture of over 100,000 retailers and 800+ distributors spanning 28 states, Cellecor derives nearly 90% of its revenues from its traditional channel partners and LFR tie-ups. While maintaining its dominant presence in mass markets, the company is also gearing up for Tier-1 expansion with AI-enabled technologies and setting up its first international manufacturing footprint in Liberia, Africa. Cellecor’s strong showcase at Bharatiya Vyapar Mahotsav underscores its transition from a personal tech brand into an all-encompassing household name.
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