Warning: Constant DB_NAME already defined in /home/t3india/public_html/wp-config.php on line 23

Warning: Constant DB_USER already defined in /home/t3india/public_html/wp-config.php on line 26

Warning: Constant DB_PASSWORD already defined in /home/t3india/public_html/wp-config.php on line 29

Warning: Constant DB_HOST already defined in /home/t3india/public_html/wp-config.php on line 32

Warning: Constant DB_CHARSET already defined in /home/t3india/public_html/wp-config.php on line 35

Warning: Constant DB_COLLATE already defined in /home/t3india/public_html/wp-config.php on line 38

Warning: Constant WP_AUTO_UPDATE_CORE already defined in /home/t3india/public_html/wp-config.php on line 43

Warning: Constant AUTH_KEY already defined in /home/t3india/public_html/wp-config.php on line 56

Warning: Constant SECURE_AUTH_KEY already defined in /home/t3india/public_html/wp-config.php on line 57

Warning: Constant LOGGED_IN_KEY already defined in /home/t3india/public_html/wp-config.php on line 58

Warning: Constant NONCE_KEY already defined in /home/t3india/public_html/wp-config.php on line 59

Warning: Constant AUTH_SALT already defined in /home/t3india/public_html/wp-config.php on line 60

Warning: Constant SECURE_AUTH_SALT already defined in /home/t3india/public_html/wp-config.php on line 61

Warning: Constant LOGGED_IN_SALT already defined in /home/t3india/public_html/wp-config.php on line 62

Warning: Constant NONCE_SALT already defined in /home/t3india/public_html/wp-config.php on line 63

Warning: Constant WP_DEBUG already defined in /home/t3india/public_html/wp-config.php on line 88

Warning: Constant WP_DEBUG_LOG already defined in /home/t3india/public_html/wp-config.php on line 89

Warning: Constant WP_DEBUG_DISPLAY already defined in /home/t3india/public_html/wp-config.php on line 90
ADIDAS Unveils HYPERBOOST EDGE
Advertisement

ADIDAS Unveils HYPERBOOST EDGE

adidas today reveal the Hyperboost Edge, an all-new lightweight super-trainer set to begin a new era of road running. The shoe combines three breakthrough technologies: the new Hyperboost Pro midsole, a PRIMEWEAVE upper and a LIGHTTRAXION outsole to balance comfort and responsiveness in every stride.

Hyperboost Edge has been designed as the first adidas lightweight non-plated super-trainer. Crafted with no plates or stiffening elements, a new foam works naturally through the gait cycle creating a lightweight and propulsive ride. The shoe weighs just 255grams* but delivers supreme comfort and high energy return.

At the heart of this new running experience is the Hyperboost Pro foam, a high-performance material that provides maximum cushioning but with no compromises. Drawing on adidas’ elite racing midsole technologies, the new foam formulation delivers an experience optimized for every type of run, whether its daily sessions or high mileage training. A bold 45mm rearfoot stack and 6mm drop delivers a uniquely energetic feel across the entire foot and means the foam defines the experience and visual identity of Hyperboost Edge.

The Hyperboost Pro foam has been designed using proven material insights and extensive laboratory testing, by adidas and through consumer research undertaken by the University of Cologne. In a study of 60 runners, Hyperboost Edge outperformed runners’ current footwear across key performance and comfort metrics: 73% of runners preferred its energy return, 77% perceived softer cushioning, more than half preferred its overall comfort, and a majority agreed that it delivers a better overall running experience – showing Hyperboost Pro as a new benchmark in running shoe technology.

Complementing the disruptive new foam technology is an upper and outsole that combine to turn every run into a natural high – allowing runners to experience comfort, energized. A PRIMEWEAVE super-soft, hyper-light woven upper delivers effortless comfort and reliable lockdown for a secure fit. Integrated heel pods provide targeted cushioning and added stability around the heel, enhancing step-in comfort without distraction. Soft, premium materials and a cushioned, secure heel work together to support every run—comfort that looks as good as it feels.

The newly designed outsole is inspired by adidas race shoe DNA; the lightweight, full-length LIGHTTRAXION material delivers high traction and grip from heel to toe. Built on a thinner, lighter base, it brings the adidas Adizero performance mindset to everyday running, helping every step feel stable and confident while maintaining durable grip across varied conditions.

Beyond performance, the shoe introduces a new design aesthetic for adidas Running shoes. The bold, inflated midsole silhouette draws inspiration from industrial forms, placing the focus firmly on the Hyperboost Pro technology beneath the foot. For the first time in adidas running footwear, the iconic three stripes are positioned on the stacked midsole, intentionally highlighting the performance engine. The upper is deliberately clean and progressive, creating a sleek future-facing look with minimal detailing, hidden eyelets and light-bonded elements.

Patrick Nava, GM adidas Running, said: “We wanted to bring something truly transformative to runners. Hyperboost Edge is where the Power of Three comes to life—cushioning, energy, and lightness combined seamlessly in one shoe. By harnessing these three elements without compromise, we’ve created a supertrainer that feels light on foot, responsive through every stride, and cushioned under impact—supporting runners across all types of mileage. This is just the beginning of what Hyperboost Pro can unlock across our performance portfolio.”

Priced at INR 19,999 and launched in a bold red colorway, the Hyperboost Edge is available from March 17 via adidas stores and https://www.adidas.co.in/go/campaign/hyperboost-tech. The first release will be followed by new colorways and drops from May 1 as the future of running gets a fresh looks with the changing seasons.

Leave a Reply

Your email address will not be published. Required fields are marked *