Samsung Electronics today launched the Galaxy S26 series, which comes with incredible performance, an industry-leading camera system and Galaxy AI experiences that will simplify the tasks people do on their phones every day. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results.
“With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters,” said TM Roh, CEO, President, and Head of Device eXperience (DX) Division at Samsung Electronics.
Galaxy S26 Ultra, Samsung’s slimmest Ultra device at just 7.9 mm, introduces the world’s first built-in Privacy Display for mobile phones. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.
Galaxy S26 Ultra is powered by Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy — delivering the best performance ever. It also brings Super Fast Charging 3.0 by reaching up to 75% charge in just 30 minutes.
The Galaxy S26 Ultra introduces significant camera enhancements, including wider apertures for improved low- light photography and enhanced Nightography Video for vibrant, clear footage in dim conditions. Its upgraded Super Steady technology ensures stable framing during video capture. Its Al ISP improvements extend to the selfie camera, delivering natural skin tones and finer details in mixed lighting. Notably, the device is the first Galaxy to support the Advanced Professional Video (APV) standard for efficient compression of high-quality video.
S26 series Lays the Foundation for Agentic AI
With Now Nudge, timely and relevant suggestions help users stay in the flow without being distracted. Galaxy S26 series features an upgraded Bixby as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.
The series upgrades Al editing tools, adds real-time features such as Now Brief and enhanced Circle to Search, and deepens Integration with agents like Bixby, Gemini and Perplexity. Security remains central, with Private Album, Knox Matrix protection, seven generations of OS upgrades and seven years of security updates.
Galaxy Buds4 Series
The new Galaxy Buds4 Pro and Galaxy Buds4 focus on powerful hi-fi audio and computationally designed ergonomic design. The Buds4 Pro adds a wider woofer, improved Active Noise Cancellation and Adaptive EQ for crisp sound across Its 20Hz-40kHz frequency range. Both models support Super Clear Call and Integrate with Al agents such as Bixby, Google Gemini and Perplexity, and come in White and Black matte finishes.
The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue.
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