Under Armour, is now stepping into culture and making a bold statement with the launch of UA ECHO.
UA ECHO represents a deeper connection with the next generation of athletes and culture drivers, especially Gen Z, who see style as an extension of movement and self-expression. Under Armour is stepping beyond the court and field, expanding its influence into sportswear and street culture.
“UA ECHO IS OUR FIRST STEP IN DEFINING SPORTSWEAR AT UNDER ARMOUR.”
“Innovation has always been our driving force, and with UA ECHO, we’re elevating it—fusing performance, design, and technology to set a new standard. This is more than just a launch—it’s the foundation of what sportswear means for Under Armour.” Yassine Saidi, Chief Product Officer and General Manager, Under Armour
Designed with a bold, sculpted silhouette, innovative materials, and an unapologetic streetwear aesthetic, UA ECHO is built for those who don’t just move through the world but make an impact. It’s a shoe that speaks the language of a generation that refuses to be defined by a single identity.
A shoe engineered to disrupt and define:
UA ECHO makes an impression before you move, turning performance tech into design innovation for every moment of your day.
The multi-layered monofilament mesh upper delivers both structure and breathability, giving it a sleek yet durable feel. At the heel, SlipSpeed™ Convertible Heel brings true versatility—Under Armour’s signature 2-mode heel that can be flipped up or down for seamless performance or casual wear. Built for fast transitions and even faster lifestyles.
The asymmetrical speed-lace system is designed for a secure, adaptive fit that moves with you, syncing effortlessly with the rhythm of the street. Translucent overlays and aggressive geometric lines complete the look—bold, futuristic, and made for those who move fast in sport, in culture, and in ambition.
A balance of fashion and function:
While UA ECHO is a style-driven shoe, it is elevated through innovation. Beneath its striking exterior, Under Armour’s signature full-length HOVR® cushioning provides the comfort, impact absorption, and energy return needed for an on-the-go lifestyle.
The lightweight, flexible outsole ensures effortless movement, making it a shoe that seamlessly transitions from streets to social spaces, from day to night. UA ECHO was designed to adapt—just like the people who wear it.
This launch paves the way for a wave of innovation, collaborations, and cultural moments that will reshape how Under Armour is perceived in footwear culture. The brand isn’t just stepping into a new space—it’s making sure its presence is felt.
The streets aren’t waiting for just another shoe. They’re waiting for something different. And with UA ECHO, Under Armour just delivered — sport-inspired, performance driven, built for life beyond the game.
Pricing and availability:
Priced at Rs 16,999 The UA Echo has dropped in four exciting colours – Rebel Pink, Expedition Green, Black and White and is available at underarmour.in and at all Under Armour brand houses stores in 30 cities across India.
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