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PLAY

T3 interviews Sandeep Banga, co-founder, World of PLAY

September 21, 2021 by T3 India

PLAY is an Indian consumer technology brand with a range of stylish and state-of-the-art wireless audio devices and wearables. Their products include TWS earbuds, wireless neckbands and headphones, 2 fitness trackers and a chic waterproof smartwatch.

The groundwork of the company was laid down when the founding-trio Vikas Jain, Sandeep Banga and Hamish Patel realised the growth potential of innovative wearable technology given the exponentially increasing number of smartphone users and growing internet penetration. T3 India got the chance to interview Sandeep Banga and here are few excerpts from the interview.

T3: Could you elaborate a little on the products you plan to roll out in the remainder of 2021 and the first half of 2022?

Sandeep Banga, Co-Founder, World of PLAY

SB: We will continue to announce fresh line of wireless audio & fitness products throughout the rest of the year 2021. Our most recent launches include PLAYGO BH22, a sleek and foldable wireless headset design with dual equalizer and also PLAYGO BH47, Active Noise Cancellation Headphones. Both come with excellent battery life >30+ hrs of
continuous PLAYtime with balanced sound output across high, low & mid frequencies, its low latency technology makes them suitable for watching movies and provides for depth in sound when listening to music also.

T3: What makes PLAY’s wearables stand out from the plethora of other wearables in the market? When it comes to health and wellness, how much emphasis do you also put into streamlining and making the PLAYFIT app immersive and to some degree, rewarding?

SB: PLAY wearables have evolved from being fitness trackers to being a lifestyle product which is technology rich. We have adapted the advances in sensor and Bluetooth technology and provide rich & accurate data to consumers who want to be self-aware not only about their health & fitness, but are also style conscious. We are confident that our
consumers will love our next-gen smartwatches.
All this is supported by our companion App, PLAYFIT for Android and Apple users and developed in-house by our engineering team. We store all user data on secured servers in India, this way if anyone decides to upgrade to a newer PLAYFIT model smartwatch, their previous fitness data & achievements updates to the new PLAYFIT smartwatch seamlessly. You never lose your historic data when using PLAYFIT devices.

T3: What do you think the future of the wireless audio market is and how is PLAY equipping itself to take that into account?

SB: We live in an era where the most exciting advances to future technology has changed our world and will continue to amaze us. Whether it’s improving health, security, Artificial Intelligence or just making entertainment better. We, at PLAY, have embarked on a journey to continuously look for ways to transform these technologies and make it
accessible to common people. We collate all consumer inputs received from our outreach be it, customer care, social platforms, advertising platforms as well our retail store fraternity and indigenously improvise our product and hence the experience accordingly. We have already started seeing fruits from our R&D & Innovation Centre and the industry has never been more exciting in the types of technologies that we can work with to bring forth a never-before consumer experience.

T3: Do you plan to expand your portfolio in the smartwatch/fitness band segment? If so, what new features do you wish to integrate in them and what do you consider their USPs to be?

SB: There is only one USP in all our products, that is “User Experience”. Our goal is to simply wow our customers. Our leadership, engineering & marketing team works diligently to up that Wow-factor. Our expansion goal is not simply to churn out models, but to carefully understand the market gaps and consumer preferences and plug the gaps. As we gradually plug those gaps, we expect to grow our portfolio accordingly.

T3: How does PLAY’s customer service stand out from the rest? Or rather, what are your views on the existing strategy and would you like to see any improvements?

SB: After-Sales service is the backbone of any brand. It is the most underrated and yet most effective tool to earn consumers loyalty. By providing good after-sales service you are not only thanking the consumer for already putting his/her trust in the product & brand, but also using it as gateway to learn what consumers think of your product which feeds directly into our quality control, continuously improving the future products. With the launch of PaHS (PLAY at Home Service), we commit to our consumer that we value their precious time. In an unfortunate case, if a PLAY device malfunctions, we pick up the faulty device right from the home of the consumer, repair or replace it back to the
consumer (within an agreed SLA) and right back to his home. We don’t ask the consumer to necessarily visit our after sales center to enjoy free service repairs or replacement during the warranty period.

T3: Where do you see PLAY placed in the market in the next 5 years, given how the pandemic has not been kind to most businesses in the world? What would you like to expand into? Would you like to share a part of your anticipated journey and/or growth strategy?

SB: It is argued that without communication and modern digital electronics, many people would not be able to work during the COVID-19 pandemic outbreak. Likewise, modern consumer technology is extremely dependent upon connectivity, processing, and memory/storage. Generally, the economic impact resulted in lower overall consumer technology sales in 2020, but people are more dependent than ever before on their personal devices to connect with others and continue to work from home. The reliance on web-based meetings, online education, and cloud-based services, in general, will increase as time goes on. After the pandemic ends, people are more likely to participate
in a virtual event and to look for virtual experiences to replace some physical experiences. This should drive increasing demand for consumer electronics and cloud- services industry. As PLAY, we surely should be second to none and also enjoying more and more customer adulation at that point.

For more information on PLAY, please visit their website.

Filed Under: Audio, Wearables Tagged With: Interview, PLAY, World of Play

Play launches two foldable headphones: PLAYGO BH22 and BH47

August 12, 2021 by T3 India

PLAY has integrated their proprietary features into their latest wireless headphones which come in a foldable design and at affordable prices. With added flexibility in the devices connectivity, these headphones stay true to the standards maintained by Play over the years in bringing state-of-the-art consumer tech products to the market.

Play has launched two headphones, The PLAYGO BH22 and the PLAYGO BH47.

PLAYGO BH47

The PLAYGO BH47 is powered by a Qualcomm chipset and also features active noise cancellation for complete isolation. The BH47 comes with a speaker size of 40mm and comfortable ear cups which enable the users to wear them for longer durations. Striving to provide a refreshing audio experience, the BH47 has a battery life of 30 hours while needing 3 hours to charge completely. Connectivity-wise the BH47 supports Bluetooth v5.0 and consists of an AUX cable for wired outputs as well. BH47 also offers multi-point connection which allows users to pair up to two devices simultaneously.

The BH47 is compatible with voice assistants of Google, Siri, and Alexa ‘that allow users to change track or accept & reject calls’. The BH47, designed for young professionals who are on-the-go, is priced at Rs. 6,999.

PLAYGO BH22

The PLAYGO BH22, on the other hand, is also equipped with 40mm speakers and dual equalizers in order to provide enriched audio. Like the BH47, the BH22 supports Bluetooth v5.0 and an AUX cable as well. It, too, allows users to pair with up to 2 devices simultaneously. The BH22 offers 35 hours of playback time and requires 4 hours to charge completely. It supports Siri, Google Assistant, and Alexa to allow users to change tracks and manage calls. The BH22 is available in the Champagne and Lush Lava colour and costs Rs. 2,999.

To know more about the availability and specifications of the BH47 and BH22, please visit this page.

Filed Under: Audio Tagged With: headphones, PLAY, wireless headset

Play launches the lightweight TWS and ANC PlayGo T44 and PlayGo N82

July 9, 2020 by T3 India

Play has launched its first-ever True Wireless Stereo (TWS) earphones with the PlayGO T44, an extremely lightweight featuring ‘half-in-ear’ design similar to the first iteration of Apple’s AirPods. Along with the T44, Play has also announced the launch of their premium noise cancelling PlayGo N82 that will be available in the second week of August.

PlayGo T44 is equipped with a 500mAh battery and along with the charging case, the earbuds provide a total battery life of over 20 hours. Apart from promising to deliver HD sound quality, each T44 earbud weighs only 3.5g and boast of a 10mm ‘Extra Base Extra Loud’ (EBEL) drivers.

The charging case is also portable and sleekly-designed, enabling users to slip into their pockets. On opening the charging case, the T44 connects to the paired device automatically. The T44 also provides touch control, where users can touch to accept or reject calls and control the music as well.

Play’s TWS T44s also have in-built microphones at the base of the earbud, enabling better quality calls. With a Bluetooth v5.0 connectivity, the T44 can be paired with latest devices.

While the T44 is commercially available, the PlayGo N82 is set to release in mid-August in the price range upwards of Rs. 10,000. However, Play did reveal a few details and the highlight is the Active Noise Cancelling (ANC) technology and possess 13mm ‘EBEL’ drivers on the neckband earphones. The N82 also provides over 18 hours of battery-life even with the ANC mode turned on.

The IPX4-rated sweatproof T44s are available for a price of Rs. 2,999 on Play’s e-store, Amazon and other offline stores from July 14, 2020. They’re available in White abd Black colour variants. To know more about these products, please visit this page.

Filed Under: Music, Wearables Tagged With: Earbuds, PLAY, TWS, TWS Earbuds

AI-driven PLAYGO BH70 wireless headphones are designed for audiophiles seeking perfection

February 13, 2020 by T3 India

Hailed as the world’s first AI-driven noise cancelling wireless headset, the multifaceted PlayGo BH70 is designed for those seeking entertainment whether through binge-watching OTT content or gaming. The AI-driven self-callibrating left and right earphones with Hybrid Active Noise Cancellation tech sure do seem to steal the spotlight but other specifications of this new-age headset does do justice to its Rs. 14,999 price tag.

The PlayGo BH70 is powered by the Qualcomm Apt-X LL codec and is equipped with a Bluetooth v5.0 connectivity. Other noteworthy attributes include a Smart-touch-&-talk and Auto-pause-&-play features. The 40mm drivers on the PlayGo BH70 are fit to produce high-quality bass and treble and are well-suited for those looking to get the most out of their audio or video experiences. They are also responsive to voice commands that can be used to activate and utilize Amazon’s Alexa, Apple’s Siri and Google Assistant. The PlayGo BH70 comes with an 1000mAh battery that promises a battery life of up to 24 hours, even with the Active Noise Cancellation mode turned on. Users can charge it via the USB Type-C port.

The PlayGo BH70 weighs just 300 grams, serving as a suitable travel companion. Multiple modes – like the ANC On/Off and the Transparency Mode (which allows users to hear ambient sounds along with the audio). It also has a dedicated app, on Android and iOS, called ‘PLAYGO’ that further enhances the audio experience through its AI-driven curve optimisation along with a customisable equalizer with Rock/Jazz/Pop,etc. pre-set configurations.

The PlayGo BH70 is available in Graphite Grey and Medallion Brown colours and is now on sale across all physical retail distribution channels of Play and on Amazon, Flipkart and World of Play.

Filed Under: Gadgets, Wearables Tagged With: PLAY, PLAYGO BH70, wireless headset

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