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Lexar Announces Change in Management

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Lexar has announced the appointment of Gaurav Mathur as the Director of Lexar, to handle its operations in the Indian market. According to the report, Gaurav will be responsible for charting and driving the company’s growth blueprint through greater market penetration, in turn, helping Lexar to strengthen its brand equity and expand its foothold in India.

Commenting on this development, Darren Lin, Head of APAC, Lexar Co., Limited said “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

Gaurav Mathur, Director, Lexar Co. Limited said “I am really excited about the opportunity, especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for low-cost storage solutions across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to start working with Lexar and help them achieve their business objectives.”

Mercusys Awards Chanel Partners

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Mercusys organised a channel incentive scheme for its channel partners across India to boost channel partner sales and as a token of appreciation for their sales achievement and their commitment towards supporting the company.

“Mercusys team has always been supportive to channel partners and encouraging us with multiple rewards on the volume business. As long term partners with TP-Link and now also with Mercusys, we are overjoyed to receive such incentives on the hardwork we put towards the brand development” said, Mr. Deepak Alung, Director, Frontier Trading Company.

­According to reports, the channel scheme was designed taking all channel partners into consideration where the partner could choose from multiple scheme levels and gain the designated gift upon achievement.

Bijoy Alaylo, VP Sales – Mercusys said “ Mercusys targets to be one of the top brands in wireless networking soon alongside our main company TP-Link. We will be coming up with such exciting rewards in the near future as well. Being with us the partner can be assured to always be positive, be it the business growth, overall margin or the rewards.”

Netgear Unmasks RAX10 Router

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Netgear has launched RAX10, a 4-Stream AX1800 Wi-Fi 6 Router offering wireless data throughputs of up to 1.8Gbps. 

The simultaneous dual-band 2.4GHz and 5GHz are capable of data throughputs of up to 600mbps + 1200mbps respectively. Based on quad-core 1.5GHz processor and three high-gain antennas, this device can reportedly handle 4 simultaneous streams of Wi-Fi 6. It also comes with 5Gigabit Ethernet (4 x LAN + 1 x WAN) ports for further connectivity.

The device comes with AX technology, offering higher speeds and a long battery life. The additional DFS channels are reported to help reduce interference from neighbouring Wi-Fi networks. It also features Netgear Armor for protection of data and devices from internet threats such as viruses and malware, and Netgear Smart Parental Controls. The RAX10 can be configured using the Netgear Nighthawk App, which also allows you to control or reconfigure your router, protect your home network and run internet speed tests.

The Netgear RAX10 4-Stream AX1800 Wi-Fi 6 Router is available in India through netgearstore.in, Amazon.in and other leading online platforms at a discounted price of INR 8,149.

Audio-Technica Celebrates 60 Years of Analogue Audio

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Audio-Technica recently celebrated 60 years since its founder, Hideo Matsushita, established the business, starting with his AT-1 cartridge.

The company completed 60 years since Hideo Matsushita created his first cartridge and Audio-Technica marked this occasion by ‘reaffirming its commitment to analogue sound’. Alongside cartridges, Audio-Technica began producing headphones in 1974 and microphones in 1978, beginning every process with a transducer. Kazuo Matsushita, son of Hideo, became president in 1993 and the business continued to expand, opening offices throughout the world and developing products such as the modern VM series of cartridges, the ATH-M50x headphones and the AT2020 microphone.

The brand celebrated its 60th anniversary with a series of events across the world, centred on the theme of analogue living. Speaking about the occasion, President Kazuo Matsushita said, “It is an honour to provide a quality audio experience to millions of people throughout the world. What begins as a simple vibration, a subtle movement, results in an emotional connection, whether that be when listening deeply to an album or sharing your voice with the world.”

Adidas Unites with Allbirds to Create Low Carbon Running Shoes

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Adidas and Allbirds have expanded their collaboration with the launch of the Adizero X AllBirds 2.94 KG CO2E. This new iteration is, reportedly, the lowest carbon performance shoe adidas has ever created. The new collaboration seeks to highlight that each pair with a carbon footprint of 2.9 KG CO2E, is created with 63% less emissions.

According to the company, the midsole is made with 17% plant-based content, developed in part with natural materials and the outsole is made with 10% recycled rubber. Furthermore, they have removed the torsion bar to provide a higher flexibility while on the run. The upper is made with 77% recycled polyester and 23% natural lyocell, a fibre made from sustainably grown wood, designed to create a lightweight upper while the lining, laces and embroidery feature 100% recycled polyester.

The new range comes in four new colours including Core Black/ Bliss, Cloud White/Carbon, Core Black/ Acid Red and Allbirds’ exclusive colours. It is available for purchase across select stores across India and at Adidas official website at a price of INR 11,999.