LG has announced the retail availability of its Rollable OLED TV, the Signature OLED R, in Mumbai at Croma, Juhu. This product will be placed at very few select stores across India, starting with Croma, exclusively at their Juhu store in Mumbai.
The TV boasts a 65(165 cms) flexible OLED display that leverages self-lighting pixel technology and individual dimming control. According to LG, the R in the name signifies that the TV is rollable, revolutionary in the home entertainment space and redefines the relationship between a TV that can disappear from view at the touch of a button and the surrounding space. It can also transform into three different viewing formats i.e. Full View, Line View and Zero View.
“The seamless marriage of technological and design innovation demonstrated in the LG Signature OLED R is an unprecedented feat that genuinely deserves to be called a work of art and is a step forward in the future of Display Technology ”, said Hak Hyun Kim- Director- Home Entertainment- LG Electronics India. “This is a true luxury product that reimagines what television can be. This unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in the premium TV market.”
Speaking on the occasion, Avijit Mitra, Managing Director and CEO, Croma Infiniti-Retail Ltd said “Croma has always tried to bring immersive experiences and the latest in electronics to the Indian consumers. In the ever-evolving space of smart televisions, getting to experience cutting-edge technology is paramount for our upwardly mobile customers. We have seen a significant shift in consumer preferences towards premium devices that are a departure from the ordinary. It gives me great pleasure to host our partner LG at our flagship store as they showcase their design innovation for a futuristic home viewing experience.”