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Lava Introduces Agni 2 5G

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Lava Mobiles launched its Agni 2 5G smartphone. It is powered by MediaTek’s latest Dimensity 7050 processor providing faster gaming and app experience.

“Agni 2 5G, the Indian Fire Power represents the epitome of Indian engineering in the smartphone industry. It is developed keeping in mind all the aspirations of Indian customers in the Rs 20K price segment. Our aim is to make Agni a product that shows the technological prowess of India on the global stage. It’s truly world-class attributes will change what you think about Indian smartphones,” said Sunil Raina, President & Business Head, Lava International.

It is priced at INR 21, 999. Agni 2 will be available on amazon.in from May 24, 2023, with a flat discount of INR 2000 on all major credit & debit cards making the effective starting price only INR. 19,999.

“MediaTek Dimensity 7050 provides smooth gaming experiences, exceptional power-efficiency, AI-camera enhancements, intelligent performance, and extended battery life for longer gaming sessions”, said Anku Jain, Managing Director, MediaTek India. “Lava Agni 2 5G is India’s first smartphone powered by MediaTek Dimensity 7050 integrated with MediaTek 5G UltraSave, powerful MiraVision 4K HDR video processing for streamers, super-fast responsiveness, high-resolution displays along with MediaTek HyperEngine gaming enhancements. We look forward to working towards newer advancements and fruitful future collaborations.”

The Agni 2 offers best Curved AMOLED display with its 6.78-inch FHD + screen with a 120 Hz Refresh Rate. The display comes with 1.07 billion color depth, which is truly a segment differentiator and   supports HDR, HDR 10 and HDR 10+ and Widevine L1.

Agni 2 with ergonomic 3D Dual Curve Design is easy to hold. It brings Premium 3D Glass Back Design with Matte Finish with double reinforced glass protection. It has a super thin (2.3mm) bottom bezel and has a screen to body ratio of 93.65%. Agni 2’s Super 50MP Quad Camera comes with the Segment First 1.0-micron (1 um) pixel sensor. Agni 2 offers 256 GB storage along with 8GB RAM, which is extendable up to 16GB RAM virtually.

Agni 2 comes with the latest 3rd Gen 2900mm² Vapour Chamber cooling technology.  In addition, X-Axis Linear Motor Haptics enhance gaming and typing experience. Agni 2 Supports 13 5G bands, which comprises of all Indian and Major Global 5G bands- n1/n3/n5/n7/n8/n20/n28/n38/n40/n41/n66/n77/n78.

Lava Introduces Blaze 2 Smartphone

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Lava has introduced the Blaze 2 smartphone. Priced at Rs 8,999, Blaze 2 is India’s most powerful smartphone under 10K and comes with Unisoc T616 Processor with highest AnTuTu benchmark score of 255,298. It comes with an A75 big core architecture based octa-core processor along with 6GB RAM which is expandable by an additional 5GB of virtual RAM and 128GB UFS 2.2 ROM.

With the launch of Blaze 2, Lava is offering a 90 Hz refresh rate and a bloat-free android experience. It features a 16.51 cm (6.5-inch) HD+ IPS Display with 2.5D Curved Screen and supports Anonymous & Auto call recording. It features a side fingerprint sensor along with a built in 18W Fast Charger and Type C charging port. The device comes with promised upgrade to Android 13 and two years of security updates.

The smartphone comes with 13MP AI Dual Camera and 8MP camera for selfies. The smartphone’s inbuilt camera features include Beauty, HDR, Night, Portrait, AI, Pro, Panorama, Slow Motion, Filters, Motion Photo, Time Lapse, Audio Note & Intelligent Scanning. The device also comes with dual mic noise cancellation for superior calling experience.

The device comes with bottom firing speakers and a 5000 mAh long-lasting battery. It provides dual mic noise cancellation for superior calling experience.  The device also comes with WhatsApp and Facebook application cloning to ensure multiple accounts seamless usage in a single device.

For a superior after-sales consumer experience, a ‘free service at home’ will be provided to the customers in which service will be provided at customers’ doorstep (Customers can avail the service within the phone’s warranty period).  To avail Service at Home, click here: https://www.lavamobiles.com/lava_service_at_home/

Blaze 2 will go on sale exclusively on April 18th at 12:00 Noon on e-commerce platform Amazon.in. To get notified, click here: www.amazon.in/l/74812659031.

Lava introduces X3 with 3GB RAM

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Lava International Limited today announced the launch of Lava X3, under its ‘X’ series, at Rs 6,999. The model comes with 3GB RAM and 32GB ROM which can be further expanded up to 512GB. Lava X3 smartphone pre orders will start on 20th December on Amazon.in. Customers’ pre ordering the Lava X3 on Amazon.in will get free Probuds N11 Neckband (worth MRP Rs 2,999).

The smartphone is equipped with an 8MP Dual AI Rear Camera with LED Flash and a 5MP front camera for selfies. The camera has various modes allowing users to explore features like AI Mode, Beauty Mode, HDR Mode, Portrait Mode, Night Mode, AR Stickers, GIF, QR Scanner and Timelapse.

Powered by Android 12 Go, X3 features a 16.55cm (6.5 inch) display and MediaTek Helio A22 chipset with a clock speed of up to 2.0 GHz. It provides rear fingerprint scanner as well.

Packed with a 4000mAh battery, X3 is available in three colour variations: Arctic Blue, Charcoal Black and Luster Blue. On the connectivity front, the smartphone features dual 4G SIM support and Type C charging port.

A ‘free service at home’ will also be provided to the customers wherein customers can avail the service at doorstep within the warranty period. For more details on free service at home, click here: link

Lava launches its latest TWS earbuds: Probuds 2

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Lava International Ltd. launched the Probuds 2, which is their latest addition to their portfolio of TWS earbuds. The Probuds 2 sale will go live on August 26, 2021 and their competitive pricing surely gives them an edge.

The Probuds 2 feature 14mm dynamic drivers which deliver powerful sound detailed with thumping bass. The earbuds are integrated with an instant wake and pair technology along with Bluetooth v5.0. The Probuds 2 also delivers 23 hours of playback time, 5 hours of which is from the earbuds’ battery and 18 hours from the charging case.

The button-like design of the Probuds 2 ensures a secure fit. The Probuds 2 look trendy and feel like a premium product as it comes in a classic black colour with a matte finish. More so, the buds are compatible with Google’s and Siri’s voice assistance features and they also have intuitive gesture control which enables the users to manage music and calls through touch.  

“We at Lava always strive to bring the latest technologies and high-performance devices at value price points to our customers. Our latest offering, Probuds 2 is big on performance, lightweight, trendy, and one of the most pocket-friendly earbuds in the market today. It is a perfect audio accessory for modern music lovers who seek superior performance and stylish design at a budget”, said Mr. Tejinder Singh, Head-Product, Lava International.

Lava is also hosting a BYOB (Break Your Old Buds) contest which starts on August 23 at 12 pm and ends on August 26 at 12 pm. To participate, people have to register themselves on the Lava website and ‘pledge to break their old earphones (wired or wireless). The winners will be chosen through a lucky draw. For more information on the contest, please visit this page.

The Lava Probuds 2 are available on Amazon, Flipkart, and the Lava E-store and have an introductory price of Rs. 1,399. The price will be increased to Rs 1,699 later on.  

For more information, please visit this page.

Lava Offers You a Chance to Design the Next Indian Smartphone

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Indian mobile handset brand, Lava International Limited, has announced the launch of the second season of its ‘Design in India’ (DII) challenge. Lava’s DII contest invites entries for designing the next Indian smartphone. The contest is open to students and working professionals either presently pursuing or graduated in B.Tech/B.E., Bachelors in Design Program or Masters in Design Program from any institute across India in select specialisations. The registrations will be open from 15th August to 25th August 2021.

Talking about the contest, Tejinder Singh, Head – Product, Lava International said, “As the nation focusses on Atmanirbhar Bharat, the telecom industry can play a pivotal role in facilitating this mission. India has a fantastic talent pool waiting to be tapped. Through the ‘Design in India’ challenge, Lava seeks to offer the country’s youth and other talented professionals a platform to showcase their skills for this nation-building process. Therefore, Lava’s call for entries offers them an excellent opportunity to showcase their creative skills by providing fresh perspectives in our endeavour to come up with the best smartphone prototype for the country.”

Registrations will be via Lava’s website, using the team leader’s email ID and mobile number. Students/professionals can participate in a team with a minimum of one and a maximum of three members. Any plagiarism will result in immediate disqualification of the team.

The contest will be conducted in three rounds – ideation, prototype creation and presentation to the jury. After registering, eligible candidates will receive an email intimation and gain portal access to submit a solution according to predetermined timelines. All submissions will be evaluated by a panel comprising Lava International’s senior leaders. The top 10 teams will then be shortlisted for the Prototype development round.

In round two, the top 10 teams will submit functional Smartphone prototypes/plans. The five top teams will be shortlisted for Round three – the Finale. Teams will be judged on three parameters – creativity, functionality and uniqueness. The final five teams will present their ideas to a panel constituting of Lava’s senior leadership. Sanjeev Agarwal, Chief Manufacturing Officer – Lava International will head the judging panel.

At the competition’s culmination, the top three winning teams will receive a pre-placement interview opportunity at Lava. They will also be awarded a cash prize of Rs. 50,000, Rs. 25,000 and Rs. 15,000, respectively.

Lava’s Design in India initiative is powered by MediaTek.

Kuldeep Malik – Director, Corporate Sales, MediaTek India, said “MediaTek is delighted to be associated with Lava for the Design in India initiative. At MediaTek, we believe this is a step towards empowering the entire design community in India and have always supported Make in India initiatives. Our chips are designed keeping in mind the indigenous requirements of our discerning customers, and Lava’s contest is also built along the same lines. We wish Lava every success for a splendid contest and look forward to witnessing innovative designs from talented individuals across the country.”

Lava launched the first season of Design in India challenge in July last year, which received an overwhelming response from across the country. The contest received more than 12000 entries out of which three teams- Ingenium, Magma and Invincible were declared winners. The company also offered placement to the top two performers- Syamala Dasika from Sir C.R Reddy College of Engineering and Nafih Ahammed from NSS College of Engineering. To register your team, please click here.