lava

Indian mobile handset brand, Lava International Limited, has announced the launch of the second season of its ‘Design in India’ (DII) challenge. Lava’s DII contest invites entries for designing the next Indian smartphone. The contest is open to students and working professionals either presently pursuing or graduated in B.Tech/B.E., Bachelors in Design Program or Masters in Design Program from any institute across India in select specialisations. The registrations will be open from 15th August to 25th August 2021.

Talking about the contest, Tejinder Singh, Head – Product, Lava International said, “As the nation focusses on Atmanirbhar Bharat, the telecom industry can play a pivotal role in facilitating this mission. India has a fantastic talent pool waiting to be tapped. Through the ‘Design in India’ challenge, Lava seeks to offer the country’s youth and other talented professionals a platform to showcase their skills for this nation-building process. Therefore, Lava’s call for entries offers them an excellent opportunity to showcase their creative skills by providing fresh perspectives in our endeavour to come up with the best smartphone prototype for the country.”

Registrations will be via Lava’s website, using the team leader’s email ID and mobile number. Students/professionals can participate in a team with a minimum of one and a maximum of three members. Any plagiarism will result in immediate disqualification of the team.

The contest will be conducted in three rounds – ideation, prototype creation and presentation to the jury. After registering, eligible candidates will receive an email intimation and gain portal access to submit a solution according to predetermined timelines. All submissions will be evaluated by a panel comprising Lava International’s senior leaders. The top 10 teams will then be shortlisted for the Prototype development round.

In round two, the top 10 teams will submit functional Smartphone prototypes/plans. The five top teams will be shortlisted for Round three – the Finale. Teams will be judged on three parameters – creativity, functionality and uniqueness. The final five teams will present their ideas to a panel constituting of Lava’s senior leadership. Sanjeev Agarwal, Chief Manufacturing Officer – Lava International will head the judging panel.

At the competition’s culmination, the top three winning teams will receive a pre-placement interview opportunity at Lava. They will also be awarded a cash prize of Rs. 50,000, Rs. 25,000 and Rs. 15,000, respectively.

Lava’s Design in India initiative is powered by MediaTek.

Kuldeep Malik – Director, Corporate Sales, MediaTek India, said “MediaTek is delighted to be associated with Lava for the Design in India initiative. At MediaTek, we believe this is a step towards empowering the entire design community in India and have always supported Make in India initiatives. Our chips are designed keeping in mind the indigenous requirements of our discerning customers, and Lava’s contest is also built along the same lines. We wish Lava every success for a splendid contest and look forward to witnessing innovative designs from talented individuals across the country.”

Lava launched the first season of Design in India challenge in July last year, which received an overwhelming response from across the country. The contest received more than 12000 entries out of which three teams- Ingenium, Magma and Invincible were declared winners. The company also offered placement to the top two performers- Syamala Dasika from Sir C.R Reddy College of Engineering and Nafih Ahammed from NSS College of Engineering. To register your team, please click here.