Elista has announced the debut of its ultra-premium Smart LED TVs. They are powered by webOS TV and feature a bezel-less design.
Available in three screen sizes, i.e. 43-inch (109 cm), 50-inch (124 cm), and 55-inch (140 cm), these TVs feature ThinQ AI which engages with consumers in a two-way conversation and enables the consumers to use the Smart TV through their mobile. With this technology, users can access the built-in Alexa and manage the device with voice commands. They can also browse their favourite OTT apps with voice commands.
The TVs come bundled with an intuitive ‘Magic remote’ with a dedicated hotkey for Netflix and Prime video. These TVs are packed in 400nits of peak brightness, 4K Quantum Lucent and 1.07 billion colours. They come with low-frame rate content and MEMC @60HZ. This, coupled with Future-Ready Technology and ALLM (Automatic Low Latency Mode), gives less than 5 ms input lag.
Commenting on the launch, Pawan Kumar, CEO, Elista said, “The Smart TV industry in India has been evolving at a fast pace. Consumers today are looking for a better experience, better technology and a seamless experience within their budget. Our success stems from focussing on delivering the best-performing products to consumers and offering them premium products that are within their reach. We are one of the fastest-growing companies in the smart TV category, and with the launch of our Elista Smart LED TVs, powered by webOS TV, we plan to take our success in this category a notch higher. We are hopeful that through our Smart LED TVs we will reach consumers willing to upgrade to an unparallelled viewing experience at a budget-friendly cost.”
The devices are backed by Dolby audio and also come with Dual-band Wi-Fi. The three models are priced at INR 48,990 for the 43-inch (109 cm), INR 59,990 for the 50-inch (124 cm) and INR 70,990 for the 55-inch (140 cm) model. The Elista Smart LED TVs are available at all leading consumer electronics shops and online platforms.