Armed with a new interface, and features delving into augmented reality, Audi India has launched a new app that would be of use to Audi customers, fans, and enthusiasts. The ‘myAudi Connect’ app is a seemingly impressive strategy by the German automobile heavyweight to digitalise all the information into one app on the phone that would otherwise be available at showrooms and websites.
The myAudi Connect app features functions like a ‘login’ for Audi Club India members, enabling purchase of Audi merchandise through payment gateways, exclusive offers from Audi Concierge – a helpdesk that caters to any request beyond the car and other elements that connect the vehicle to provide real-time analysis.
The app is divided into five key subheadings: Safety & Security, Driver’s Behaviour, Lifestyle, Geo Location, and Utility.
Under ‘Safety & Security’, the app enables users to: get roadside assistance, utilize SOS features like saving and contacting emergency contacts, know boundary and curfew alerts, and get disturbance alerts.
The ‘Driver’s Behaviour’ section, the app helps users receive information on trip analysis, hard braking, hard accelerations, sharp turns, idling alert and gamification. Impressively, the ‘Geo Location’ feature provides features such as car finder, tow alerts, and live location.
Users can also engage and book services, view service history, and learn about vehicle health through the ‘Utility’ section.
Additionally, non-Audi customers get access to Augmented Reality, detailed product brochures, placing test-drive requests, and the helpdesk to seek any further information on Audi products and services.
Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech savvy customer even better. New features such as in-app custom offers, AR and book a test drive function widen the scope of the app to prospective Audi customers. Digitalization is a journey, not destination and we will continue to upgrade our services for our Customers and fans going forward”, says Mr. Balbir Singh Dhillon, Head of Audi India.
The myAudi Connect app is available on Android and iOS for free. For more information, please visit this page.