T3 India

Wearables

Adidas partners with Mercedes

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 Adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.

Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.

Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear and accessories for the entire team and its fanbase. 

The partnership will break new ground in a sport where milliseconds make the difference. The specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers. Several limited edition drops are also planned throughout the year.

Bjørn Gulden, CEO of adidas said: “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”

Toto Wolff, Co-owner, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team said: “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships.”

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added: “Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honor, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track.

“Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear, and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team.”

The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month, as all eyes turn towards the 2025 Formula 1 season and will be available to purchase from adidas.com/motorsports, mercedesamgf1.com, and a worldwide range of adidas wholesale accounts.

ASICS Gel Kayano 31 Tata Mumbai Marathon 2025 limited edition – Review

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Words SRINI SWAMINATHAN

How do you make a pair of classic shoes, a favorite of long-distance runners for over 30 years, even better? The ASICS Gel-Kayano 31 continues the storied legacy that began in 1993 with the debut of the Gel-Kayano series, designed to offer premium stability and comfort for long-distance runners. Named after Toshikazu Kayano, the series’ original designer, the Gel-Kayano line has evolved through decades of innovation, consistently incorporating advanced materials and technologies to meet the needs of modern runners.

We tested the ASICS Gel-Kayano 31 during daily training runs, as well as several 10K runs and half marathons in humid, tropical conditions on a variety of road surfaces. Did they hold up and perform well in these conditions? Most definitely. Even if this is your first pair of Gel-Kayanos, the ASICS Gel-Kayano 31 feels great from the moment you wear them. We experienced excellent comfort and stability, with superb cushioning during both long walks and runs. The 4D Guidance System provides adaptive stability, which ASICS claims helps ensure a more supportive and balanced stride during distance training. The FF BLAST PLUS ECO cushioning and PureGEL technology particularly enhance long-distance comfort. At approximately 305 grams (US Men’s size 9), it may not be the lightest shoe, but it didn’t feel heavy on my feet. The sole grip performed well on various surfaces, including paver blocks, concrete roads, asphalt, potholes, and even some mud roads. A big thumbs up. Other notable features of the Gel Kayano 31 are the well integrated pull tab with reflective strips, the ten different color options, good heel padding and plush material. In summary, the Gel-Kayano 31 is a superlative upgrade of a cult classic shoe—offering improved adaptive stability, better grip, enhanced cushioning, and better ventilation (thanks to the mesh and ventilation holes that allow better airflow in the toebox). If you’re looking to invest in a reliable pair for your long runs and marathons, look no further. You can’t go wrong with these.

Pricing and Availability

  • ₹16,999
  • asics.co.in

boAt Introduces Enigma smartwatches for women

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boat announces the launch of two state-of-the-art smartwatches—the Enigma Daze and Enigma Gem Smartwatches. These wearables are poised to redefine the smartwatch category with their blend of functionality, elegance, and cutting-edge technology, tailored for the modern woman.

Premium Design and Display: The Enigma Daze features a 1.3” luminous HD display with a 360*360-pixel resolution, offering vibrant visuals and clear notifications. Its functional crown adds elegance and ease of navigation through apps, settings, and notifications. The Enigma Gem boasts a 1.19” AMOLED display, a perfect fit for any wrist and an Always on Display mode, ensuring essential information is always visible. Both smartwatches combine sleek, metallic designs with durability, making them stylish and practical for any occasion.

Emergency SOS for Peace of Mind: Prioritizing on women’s safety, both the Enigma Daze and Enigma Gem feature an SOS function with an option to only send discreet SOS message that allows the receiver to track their location in case of emergency. This silent, discreet feature offers enhanced safety during emergencies, providing peace of mind in critical situations.

Advanced Health and Wellness Tracking: Designed with women’s wellness in mind, both Enigma Gem and Daze includes features like menstrual cycle tracking, heart rate monitoring, SpO2 levels, sleep and stress management, and energy scores, offering a holistic approach to health. They also support 700+ active modes and integrates seamlessly with the Crest App Health Ecosystem, featuring tools like Wellness Crew, Fit Buddies, and gamification with boAt Coins to keep you motivated.

Seamless Connectivity with BT Calling: With seamless BT Calling with high-quality microphones and speakers, the two wearables are the best companion for your active lifestyle. The Enigma Daze stores up to 10 contacts, while the Enigma Gem allows storage of 20 contacts, ensuring users stay connected effortlessly, whether at work or during leisure activities.

Durability and Customization: The Enigma Daze and Gem are equipped with IP67 dust, sweat, and splash resistance, making them resilient in various conditions. Whether you’re working out, running errands, or out for an adventure, the Enigmas can withstand the challenges of daily life. On the customization front, the DIY Watchface Studio allows users to personalize the watch face on both the smatwatches to match their unique style and mood.

Availability:
The boAt Enigma Daze is available in four colors: Silver,  Black, Gold, and Cherry Blossom, while the boAt Enigma Gem comes in three premium shades: Rose Gold, Metallic Black, and Metallic Silver. Priced at an attractive starting point of just INR 2199 for the Enigma Daze and INR 2,699 for the Enigma Gem, both smartwatches can be purchased from boAt’s official website https://www.boat-lifestyle.com/pages/enigma-page , leading e-commerce platforms, and select retail outlets.

Pre-order Offer:        
Pre-book your favourite smartwatch, for an additional INR 100 off with  select bank offers.

Sony WF-C510 Earbuds – Review

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Sony’s WF-C510 earbuds are the latest in its entry-level lineup, aimed at budget conscious users seeking reliable, no-fuss high quality earbuds for everyday use. As successors to the popular WF-C500, the C510 brings several upgrades, including a more compact, lightweight design, extended battery life of up to 10 hours, and a multipoint connection feature, allowing pairing with two devices simultaneously. However, some key features are absent, such as active noise cancellation (ANC) and in-ear detection for auto-play and pause. Priced at INR 8,990, the C510 offers dependable sound from a trusted brand, but it faces stiff competition from similarly priced alternatives. The C510s prioritise comfort and portability, with each earbud weighing just 4 grams, allowing for prolonged, comfortable wear.

The minimalist design is compact, fitting snugly without protruding, and includes responsive touch controls to manage calls, music, and volume without needing to reach for a device. Available in a matte finish, the C510 comes in new pastel colours like blue and yellow, enhancing its appeal. Though generally comfortable, the C510’s design creates a slight suction upon insertion, which may require a gentle adjustment to avoid discomfort. The compact, pocket-friendly charging case makes the C510 ideal for users on the go. Using Sony’s Sound Connect app, users can adjust essential settings like ambient sound control and an equaliser with preset options, though advanced customisation remains limited. Audio quality is pleasant and balanced but lacks depth, with a mellow profile featuring minimal bass and subdued treble, making it suitable for casual listening. Battery life is a standout feature, achieving over 14 hours of continuous playback in tests—surpassing Sony’s estimate. C510’s, charging case provides only one additional charge, resulting in a total battery life that falls short of many competitors. While the Sony WF-C510 is a well-rounded option for those loyal to the brand, other models at this price point offer a wider feature set and potentially better value.

Pricing and Availability

  • 8,990
  • Sony.co.in

Marshall Major V: Your own private auditorium – Review

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WORDS-KHAMIR BHATIA

 To begin with, the sound, is simply excellent. It’s like being in your own private auditorium. Once you tuck yourself into the headset and the music starts playing, you’re pretty much transported to another world. The clarity and precision of the sound even at low volumes is such that one is able to identify different layers in the music. Almost like being in the recording studio as the music was being created. The structure of the headset itself is of the highest quality materials with a combination of a smooth and rugged finish. The headband has sufficient cushioning to not feel like a weight on one’s head and the ear cups, while small and square in shape, too have sufficient padding to get a snug fit on the ears. That said, if one walks barefoot with the headset on and the music playing then one does hear the echoing effects of ones footsteps. And with the kind of cupping provided, the vibrations from ones own movement are captured within the ear cup compromising the experience of the music itself. These are best enjoyed when stationary.

Connecting via bluetooth to the MacBook wasn’t seamless as was the case with android devices. It required several bluetooth on/off attempts to finally connect. Takes some amount of ‘practice’ / getting used to realise which is the power button vs the volume vs the pause/play one. Folding it into a compact form to store when not in use wasn’t the easiest to figure out as some part of it would jut out making one adjust continuously. The battery life on this is tremendous though and it literally goes on and on. Some kind of timer or indicator to suggest taking a break would be very handy. Ears do start sweating and there is a feeling of exhaustion when one listens to it for extended periods of time. It’s a great substitute for tv or any other speakers especially if one wants the privacy. Makes for a fantastic travel companion given the compactness and battery life.

Specifications

  • DRIVERS 40 mm, dynamic
  • DRIVER SENSITIVITY 106 dB SPL (100 mV @ 1 kHz)
  • DRIVER IMPEDANCE 32 Ω
  • FREQUENCY RESPONSE 20 Hz – 20 kHz
  • WEIGHT 186 g / 6.56 oz PLAYTIME 100+ hours of wireless playtime
  • TIME TO FULL RECHARGE 3 hours with USB-C

Pricing and Availability

  • ₹14,999
  • marshall.com