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POCO X5 5G Hits Market today

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 POCO, today announced the launch of a new smartphone under its popular X-series, with the launch of POCO X5. Equipped with exciting features like a Qualcomm® Snapdragon® 695 processor, 6.67″ 120Hz Super AMOLED Display, 48MP triple camera and 5,000mAh battery supported by 33W fast charging POCO India brings #The5GAllStar to the market.

Commenting on the launch, Himanshu Tandon, Country Head, POCO India said, “Strengthening our position in the mid-range segment, POCO X5 our #The5GAllStar is a perfect amalgamation of technology and innovation. We witnessed an overwhelming response from all over the globe for POCO X5 and the newly launched POCO X5 Pro 5G secured the No.1 smartphone in the month of February on Flipkart in India. We are confident that POCO X5 will be a market disruptor and will further redefine the 5G experience.”

POCO X5 5G is powered by one of the most powerful 5G processors in the segment, Snapdragon® 695 which offers high-bandwidth and low-latency connections. The octa-core CPU features two powerful Arm Cortex-A78 cores operating up to 2.2GHz and six Cortex-A55 cores operating up to 1.8GHz. POCO X5 5G comes with 7 5G bands and has dual 5G support with up to 2.5Gbps download speed*. It also supports 5G SA out of the box. Further, the processor also boasts an Adreno™ 619 GPU and delivers the AnTuTu score of ~400K**.

POCO X5 5G  flaunts a 6.67″ large display with Corning Gorilla Glass protection that levels up the content viewing experience of the user. POCO X5 5G provides a combination of a 120Hz refresh rate and up to 240Hz touch sampling rate making the experience smoother. The smartphone also features 1200nits peak brightness and comes with sunlight mode. POCO X5 5G boasts a contrast ratio of 4,500,000:1 which offers users a top-notch content viewing experience. The display comes with an SGS care certification and SGS seamless pro display certification.

POCO X5 5G also has an 8MP ultra-wide camera and 2MP macro sensor for nuanced detailing. Further, the camera is equipped with exciting capture modes including HDR, Night mode and AI scene detection and it also has a 13MP front camera that gives you great clarity and detailing. POCO X5 5G comes with an IP53 rating, an ergonomic design and a side fingerprint sensor which is faster and more effective. The smartphone weighs 188g and is 7.98mm thin. It also supports MIUI dialer and also a 3.5mm headphone jack. Moreover, each variant has 5GB expandable Turbo RAM capabilities.

Price and Availability

Launched in two storage variants, 6GB+128GB and 8GB+256GB and three colours- Supernova Green, Wildcat Blue, Jaguar Black, POCO X5 5G is priced at INR 18,999 and INR 20,999, respectively. It will be available on Flipkart starting March 21, at a discount of INR 2,000 for consumers using ICICI bank cards and an additional exchange discount of INR 2000 for users who are looking to upgrade their smartphone.

ViewSonic India holds No.1 Position in Interactive Display Market

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ViewSonic Corp has gained the No. 1 position in the Interactive Display Market in India for the third consecutive year. Embarking on its success in the education industry, ViewSonic holds over one-third of market share in the year 2022. Along with India, ViewSonic has ranked No.1 globally in Q4 of 2022, capturing nearly one-fifth of the category’s global market share. The beginning of 2023 also saw ViewSonic exceeding 8 million users in its myViewBoard software suite.

ViewSonic developed ViewBoard interactive displays and myViewBoard software suite to provide various digital teaching tools, demonstrating the company’s broad-spectrum solutions based on open ecosystems and compatibility for both huddles and large groups. Educational institutions and educators are adopting its ViewBoard interactive displays and proprietary myViewBoard suite of tools.

Mr Eric Wei, Asia Pacific General Manager, ViewSonic – Asia Pacific, said, “Given the fierce competition in the education sector, we are tremendously happy to continue to be one of the top companies in the Interactive Display Market. We are incredibly pleased to rank No. 1 globally in Q4 2022, Asia Pacific the entire 2022 and retain our position in the Indian market. Being at the forefront of the education industry, we are pleased to see that our products and solutions are developing and improving our education environment. Our primary focus over the past few years has been elevating our Edtech solutions to the top and creating a stable educational environment. With an aggressive approach, implementing new techniques and developing integrated solutions, our contribution to the education sector has been phenomenal, and hence we seamlessly maintained our position in the industry.”

Mr Muneer Ahmad, Vice President, Sales and Marketing – AV and EdTech at ViewSonic India, said, “We are elated and feel proud as we secured a No 1 position, yet again, in the interactive display market in India. Leveraging our presence as an Edtech solution provider, we aim to implement our best-in-class solutions across the country, shaping the education ecosystem of India by providing the correct mix of tools to the teachers. Our Edtech solutions are designed considering their efficiency for both educators and learners. We focus on bridging the gap between physical classrooms and digital learning, bringing an integrated suite of hardware and software solutions for a seamless transition.

As we grow, we see ourselves as a leader in the edtech space. We anticipate the adoption of our ecosystem in the majority of the smart edtech classrooms. Also, we are building a community of educators for knowledge sharing across platforms. At ViewSonic, we will continue to bring a new form of innovation in our edtech solution with cutting-edge features, making them a must-have choice for the educational sector in India.”

ViewSonic has been at the forefront of creating its niche in the industry as an edtech solution provider. The company won a tender for the Brihanmumbai Municipal Corporation (BMC) digital classroom project to provide 1300 interactive flat panels (IFPs). Under this project, they installed 1300 IFPs along with myViewBoard software, allowing a seamless move to digital education.

Jabra introduce Elite 5 Earbuds

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Jabra, introduces the newest addition to its true wireless range, the Jabra Elite 5. The all-round hero is made for those needing to take calls anywhere and is perfect for enjoying media during leisure. The Jabra Elite 5 makes it possible for individuals to focus on the task at hand with new Hybrid Active Noise Cancellation. The Hybrid ANC uses feedback microphones on the inside of the ear, and feedforward microphones on the outside.

The Jabra Elite 5 enables individuals to take calls with confidence and internal ones giving your voice a helping hand when it’s windy. When wearing the earbuds, you will experience excellent sound from 6mm speakers and Qualcomm aptX Audio, AAC and SBC codecs. We’ve also teamed up with Spotify to offer users Spotify Tap Playback.

The Elite 5 earbuds offer a discreet, comfortable, and compact fit. They provide a seamless experience by connecting to devices and apps easily, facilitating work and play from anywhere. This enhanced connectivity is supported by Bluetooth Multipoint, Google Fast Pair, Microsoft Swift pair, Google Assistant, and Alexa Built-In activated through voice.

Even after the 7hrs play time with ANC on (28hrs with case) these earbuds offer, they still provide an all-day wearing comfort. The Elite 5 buds also deliver a customizable EQ, and can handle rain or shine, as they boast an IP55 durability rating.

Ashish Srivastava, Country Marketing Manager – India & SAARC at Jabra said: “In today’s work from anywhere world, toggling between work and personals tasks, distractions go hand in hand, making it more and more difficult to zone in on what’s important. To keep up with it all, Jabra has engineered the Jabra Elite 5, offering the chance to truly focus, connect and call with a clear mind. We are excited to introduce these all-rounder earbuds to our Indian users so they can immerse themselves in music and stay connected.”


Price and availability:

The Elite 5 will be available in two colours, Titanium Black and Gold Beige on Amazon from 10th February 2023 at an MRP of Rs 14,999. Find out more about the Jabra Elite 5 at https://www.jabra.in/bluetooth-headsets/jabra-elite-5.

Xiaomi India and Leica Camera AG’s cooperation: new era of mobile imaging

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Xiaomi India, and Leica Camera AG, legendary reputation is based on a long tradition of excellent quality, innovative technologies, and German craftsmanship, have come together for a strategic cooperation in terms of mobile imaging. The first imaging flagship smartphone co-engineered by the two companies – Xiaomi 12S Ultra was officially launched in July last year, globally. As part of the India chapter of this partnership, some exciting new tech developments are in store with the two brands, going forward.

Xiaomi and Leica have concluded a framework regarding development and engineering of the camera for smartphones co-engineered with Leica. The objective of this partnership is the joint development of innovative solutions in the smartphone camera module segment as well as the optimization of optical performance. The strategic alliance between Xiaomi and Leica Camera AG demonstrates the passion to continuously push the limits of what is technologically possible. In addition to innovative strength and premium standards, the two companies are united by the commitment to uncompromising quality. The collaboration between Xiaomi and Leica provides fantastic opportunities. Both are global brands with a clear focus on the entire customer journey and successfully engage with their customers across multiple languages, cultures, channels, and devices.

They offer the best services to customers in the era of mobile imaging and that is exactly the connecting dot. As a result of the collaboration, both companies can offer consumers the best elements of the two acknowledged brands.  The two companies will bring together the best of both worlds, integrating Lecia’s imaging capabilities into Xiaomi’s products to present an elevated user experience.

Over the last 8 years, Xiaomi India has demonstrated a great understanding of evolving consumer needs and developed products which are making their lives easier. The continuous development has pushed for technological advancement and research, leading to innovations like AI, ultra-fast charging, bezel-less display, motorized camera, among others. With strong R& D strength and continuous long-term investment in technology, Xiaomi has become an important leader in technological innovation in the fields of consumer electronics and smart manufacturing. And in the field of imaging, based on its long-term technical accumulation in lens optics, chips, algorithms, etc., as well as its deep understanding of mobile photography, Xiaomi provides extraordinary photography experiences including portraits, night scenes, and snapshots.

Anuj Sharma, CMO Xiaomi India

For over 100 years, Leica Camera AG has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica image look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica attracts well-known photographers and emerging new talents around the world.

Xiaomi has been making breakthroughs in the smartphone photography space and has extensive experience in the research and development of imaging systems and AI algorithms. Leica brings its comprehensive expertise in optical engineering, design, imaging software and consumer experience related to the art of photography to the partnership. Leica supports Xiaomi in its efforts to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality. The globally recognised expertise of Leica is based in large parts on its ability to guarantee the tightest tolerances on the market. This justified claim to excellence is of course also an integral part of the technology partnership with Xiaomi and is implemented in the production processes of the camera modules to ensure supreme quality. 

The technology partnership offers Leica an excellent opportunity to further extend its proven imaging expertise into the smartphone segment. Smartphones make a very important contribution to the world of photography, and, for Leica, it opens doors to new target groups and applications. In cooperation with Xiaomi, Leica reached a lot of consensuses on topics regarding long-term development of mobile imaging, such as the image style of mobile photography, AI applications, and the introduction of new hardware.

 OPPO Launch Reno8 T 5G in India

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OPPO has launched the Reno8 T 5G in India today at INR 29,999. The Reno8 T, OPPO has enhanced smartphone hardware with its homegrown technologies in design, display, camera, performance, and battery to create a premium Reno experience for users.   

 The OPPO Reno8 T 5G fronts a toughened micro-curved, 6.7-inch Dragontrail-Star2 AMOLED screen that boasts a 120Hz refresh rate. The handset runs an AI Adaptive Eye Protection System to prevent viewing fatigue over extended periods. Plus, it carries a Widevine L1 certification that allows you to stream HD content from Amazon Prime and Netflix.

Additionally, its punch-hole FHD+ display—with its 93% screen-to-body ratio—boasts a 10-bit colour depth to render 1.07 billion colours, which is 64 times more than conventional 8-bit displays that are capable of 16.7 million colours. 

The Reno8 T 5G comes with a 108MP main camera, a 2MP depth-sensing lens for accurate bokeh in portraits, a 40x microlens for microscopic photography, and a 32MP front snapper for selfies. This powerful camera setup also offers a range of features such as Selfie HDR, Bokeh Flare Portrait, and Dual-View Video for vlogging. 

The Reno8 T 5G’s 108MP portrait camera uses Nonapixel Plus binning technology that combines information from 9 pixels to create one superpixel and OPPO’s AI Portrait Super Resolution algorithm to capture ultra-clear, high-resolution images.  

The Reno8 T 5G packs the Qualcomm Snapdragon 695 5G SoC, 8GB RAM, 128 storage option, and a microSD card slot with support for up to 1TB of storage space. With OPPO’s RAM Expansion technology, users can extend RAM by another 8GB by borrowing from device storage. OPPO further enhances device performance with its ColorOS 13’s Dynamic Computing Engine that runs up to 18 apps seamlessly in the background without lag.

The Reno8 T 5G Stereo Speakers come with Real Original Sound Technology—tested by Dirac—to provide surround sound for music, hi-def videos, and games. The handset also comes with an Ultra Volume Mode where the speakers’ level can be boosted 200% for clear sound, even in the noisiest environments.

Additionally, the Reno8 T 5G has been certified by ISO, TRUSTe, and ePrivacy for its privacy features. Reno8 T 5G comes with a 4,800mAh battery that charges 100% in under 45 minutes with OPPO’s 67W SUPERVOOCTM fast-charging technology. 

The new OPPO Enco Air3–which comes with an all-new transparent lid design–packs 13.4mm drivers and can last for up to 6 hours on a single charge of the earbuds. It allows for four extra full recharges via its case to give you a total playback time of up to 25 hours. The IP54-rated pair is powered by the Cadence HiFi5 DSP that enhances speech recognition for rich voice-based interactions. Aural output is enhanced with OPPO Alive Audio for movie theatre-class surround sound regardless of phone or audio player brand. 

The OPPO Enco Air3 also supports a low latency rate of 47ms in dedicated game mode. The TWS, which supports SBC and AAC codecs, connects to a smartphone via Bluetooth v5.3 and allows the users to connect/pair with up to two devices at the same time. 

The earbuds weigh just 3.75gm each, while with the case they tilt the scales at 37.4gm.

The Enco Air3 will be available at INR 2999 across Flipkart, Amazon, OPPO Store and Mainline Retail Outlets from February 10, 2023, onwards.

Price and Availability – OPPO Reno8 T 5G

The Reno8 T 5G priced at INR 29,999 will be available across Flipkart, OPPO Store and Mainline Retail Outlets from February 10, 2023, onwards.