Swiss Military, launches its exclusive ‘Black Gold Collection’ in India. The announcement comes with a digital campaign launch – ‘The Art of Smart Travel’ – across social media, website and amplified through influencer collaborations. The campaign draws on the diverse needs of today’s modern travellers and dynamic professionals who seek both style and functionality. For daily commutes, business trips, or leisure travel, the Black Gold Collection delivers on both form and function, ensuring that every journey is made with effortless style and comfort.
Designed for consumers who demand sophisticated designs and high quality without compromising on value, the new ultra-premium line of travel gear and daily essentials features trolley bags, sling bags, laptop backpacks and bags at accessible prices. Infused with Swiss Military’s signature style, the collection blends sleek, modern silhouettes with an exciting colour palette of pastels, metallics, and unique shades of teal, olive. Shoppers can explore the collection across Swiss Military’s extensive retail network and online at swissmilitaryindia.com.
Speaking on the launch, Mr. Anuj Sawhney, Managing Director, Swiss Military said, “While we are a global brand, we are deeply Indian at heart. The Black Gold Collection embodies our strong understanding of the evolving Indian consumer who is increasingly design-conscious yet value-driven. Our latest collection is crafted to complement modern lifestyles with premium design elements, durability and functionality at an accessible price. In a market where value and quality often stand apart, our Black Gold Collection bridges that gap—proving that premium experiences need not come with premium price tags.”
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