Sony Alpha Archives

A compact, portable, mirrorless camera with a feature-set optimised for the needs of today’s content creators and vloggers, the new Sony Alpha ZV-E10 is designed with Sony’s advanced imaging technology and keeping in mind the multi-faceted utilisation of cameras required today.

The Alpha ZV-E10 consists of a 24.2MP APS-C Exmore CMOS sensor and BIONZ image processing engine that delivers images that please the eye with their detailed texture and beautiful natural bokeh. The Alpha ZV-E10 builds on the widely-appreciated video-specific features of the ZV-1 including the ‘Background Defocus’ functionality that can smoothly switch between a blurred and sharp background, and the “Product Showcase Setting” which automatically shifts focus from the subject’s face to an object being highlighted. These sure are handy tools for different kinds of vloggers.

The Alpha ZV-E10 weighs 343 grams, and includes a side-opening vari-angle LCD screen that also allows users to connect external mics to the top of the camera. The adjustable screen fosters self-sufficiency as the users will be able to see themselves on the screen while shooting their videos or photographs. Other easy-to-use functions include a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows vloggers to easily change between their desired shooting mode with just one touch.

The new Alpha ZV-E10 camera offers electronic image stabilisation with Active Mode which delivers stable video recording even while walking and shooting hand-held, which is a feature that is in-demand for vloggers.

The Alpha ZV-E10 comes with an interchangeable lens kit and the camera is compatible with a wide variety of Sony’s E-mount lens line-up too. The mirrorless camera includes Fast Hybrid AutoFocus and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes even while shooting on-the-go in challenging setups. AF settings of the AF Transition Speed and AF Subject sensitivity can be customised as per the user’s creative preferences.

Sony have integrated an internal directional 3-capsule mic and a wind screen to promote capturing of detailed and clear voice. The Alpha ZV-E10 also includes a digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. Audio output timing can also be set for Live or Lip Sync.

Shooting 4K videos through full pixel readout without pixel binning is possible on the Alpha ZV-E10. Slow & Quick motion with high-speed full HD recording at 120fps is possible. ‘The ZV-E10 offers high bit rate XAVC S™ codec 10 at 100Mbps when recording 4K and 50Mbps when recording Full HD. With ZV-E10, shoot stunning time-lapse videos 11 with Interval Shooting 12. Hybrid Log-Gamma (HDR) 13 / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 to deliver expressive cinematic look’.

For video, the cameras operability is well-suited for vloggers through a suitable body grip and large movie button that is located on top. The Alpha ZV-E10 can be paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT) and this can make shooting so much simpler, through easy access to zoom, recording and a customisable button. A recording lamp is also provided on the front face of the body, and a red frame on the LCD screen appears while recording as well.

A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses that allows users to zoom without losing video resolution to maintain full 4K video.

The Alpha ZV-E10 features a battery-life to capture 125 minutes of video or 440 images on a full charge. A USB Type-C connection allows charging and the camera also features a power save mode.

Additionally, the Alpha ZV-E10 can also be used as a high-quality webcam when plugged in to the PC or a smartphone, with absolutely no extra software needed. Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi.

The Alpha ZV-E10 costs Rs. 59,940 (body only) and costs Rs. 69,990 with a 16-50mm power zoom lens. This camera is available across all Sony Centers Alpha Flagship stores, Amazon, Flipkart, and other ecommerce websites.

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As their latest addition to the popular and well-received Alpha series of mirrorless cameras, Sony have launched the new Alpha 7C, which is their smallest and lightest full-frame camera system yet. This stunningly light and compact design also brings with it Sony’s signature high-quality video-recording capabilities along with superior autofocus and upgraded imaging technology.

The Alpha 7C features a 24.2MP 35mm full-frame back-illuminated Exrnor R CMOS sensor and BINOZ X image processing engine which offers high sensitivity and a 15-stop wide dynamic range and high-speed image data processing. The Alpha 7C weighs just 509 grams and is similar in size to an APS-C camera. This camera is also equipped with an upgraded 5-axis in-body stabilisation and shutter units. The Alpha 7C also features continuous shooting up to 10fps (and 8fps in live view mode) through a newly-developed shutter.

The LCD monitor is touch-sensitive 3.0 type with approximately 921 thousand dots, providing better visibility in bright conditions as well. The 2.35 megadot XGA OLED Tru-Finder EVF helps in showcasing better details in the final image as well.

The Alpha 7C is powered by a NP-FZ100 battery which according to Sony, allows users to capture up to 740 images when using LCD monitor or 680 images through the viewfinder. The new Alpha 7C also captures 4K video, with an increased capacity to capture more of the video through eliminating the need of ‘pixel binning’. The Alpha 7C supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick Motion, Full HD recording at 120fps, 16-bit processing, and 14-bit RAW output for natural gradations.

The Alpha 7C’s capabilities is also bolstered with ‘Real-time Tracking’ and maintains accurate focus automatically when the shutter button is half pressed. The Real-time Eye AF for both humans and animals is something Sony specialises in integrating into it’s systems. Besides these, Touch Tracking is available for movie shooting and the AF Transition Speeds are also customisable by users.

The Alpha 7C’s ability to accurately capture 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images in one continuous burst even in light down to EV-4 is thoroughly impressive. This camera is designed by keeping today’s vloggers and video creators in mind with headphone and microphone jacks also provided to monitor the recorded sound.

The Alpha 7C is Wi-Fi compatible and it also comes with an option of a new FE 28-60mm F/4-5.6 lens – which offers the world’s smallest and lightest form factor in a standard zoom lens. The lens is dust and moisture resistant and supports a range of 40.5mm filters.

The Sony Alpha 7C (body only) is now available for Rs. 1,67,990 and for Rs. 1,96,990 with the new FE 28-60mm lens.