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MSI

MSI Ropes In Ananya Panday for Campaign

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MSI have collaborated with Bollywood celebrity Ananya Panday for their campaign #StartOfMyPassion. 

In the Instagram reel, Ananya created a video featuring the MSI laptops.

Link to her reel: Instagram Reel – MSI India x Ananya Panday

Talking about passion and her association with MSI, Ananya Panday said “I have always believed in ‘once you turn your passion into a purpose, it will eventually become your profession’ and here, I am, living my dream. Since my childhood, I have been fond of movies and that’s when I wanted to see myself as well on the big screen, as I felt acting was something I would love to pursue as a profession. This partnership with MSI has been a fantastic experience for me as it was all about passion and how important it is to strive for something you love and make it part of your daily life. The wide range of MSI laptops offer class-leading performance, connectivity and mobility, which will surely help to ignite your passion.”

Commenting on the announcement, Mr. Green Lin, Regional Marketing Manager, MSI, said “We are thrilled to collaborate with Ananya Panday to promote the MSI laptop line-up over the festive season. Ananya’s persona totally resonates with the brand identity and will act as an inspiration to the numerous young fans. This association with her will not only help the brand in building a presence across the country, but will specifically increase brand penetration and engagement within the younger generation as well. Furthermore, by featuring the MSI Modern, Creator & Stealth series of laptops alongside Ananya, we aim to further strengthen MSI’s proposition as the one-stop destination to cater to all the needs of the enthusiastic gamers as well as content creators out there.”

CES: MSI Bags 13 Innovation Awards

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MSI products garnered seven awards in categories ranging from Gaming to Home Audio/Video Components and Accessories, with an additional six to be revealed in January 2023.

MSI, a computing hardware and solutions for gaming, design and business, today announced that it has been named a CES® 2023 Innovation Awards Honouree for a total of 13 products. Honouree products include monitors, laptops, desktops, and components. Seven honouree awards were announced today, with an additional six to be revealed on January 3, 2023.

MSI won CES Innovation Awards in categories of Gaming, Computer Peripherals and Accessories, and Home Audio/Video Components and Accessories.

“We always strive to deliver the best experience possible not only for gamers, but also for content creators, business elites and all. To be recognized by the CES Innovation Awards, year over year, for our relentless pursuit of breakthrough innovation and aesthetic design is truly an honor,” said Sam Chern, MSI Vice President of Marketing.

MSI Expands Business and Productivity Laptop Series

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MSI has announced new Business and Productivity laptops for the Summit, Prestige, and Modern Series with 12th Gen Intel Core Processor.

Derek Chen, MSI Notebook Worldwide Sales & Marketing Director, said that “MSI’s roots are in high-performance laptops, and our Business Series laptops are built to complete any workspace. Our core mission has never changed; it’s built to be the backbone that maximizes your productivity.”

Summit Series:

Aside from the existing Summit E13 Flip Evo and Summit E16 Flip, the new Summit E14 Flip Evo is joining the Summit series more sizing options for different user needs. The Summit E16 Flip is powered by NVIDIA GeForce RTX Graphics to further boost its performance. Its display comes protected by Tobii Aware, that automatically locks the laptop when the user is not nearby or blurs the screen.

The device implements enterprise-grade securities such as webcam and port locks, discrete TPM support, fingerprint or IR webcam, and webcam status notification. It also comes integrated with Tile finding technology (Tile app) that can be used to activate and locate Summit laptops nearby or far away.

The E14 Flip Evo comes with a 14-inch QHD+ (2880×1800), 16:10, touchscreen display, LPDDR5 onboard, 16GB memory, connectivity options like Wi-Fi 6E AX1675 and Bluetooth v5.2, white backlit keyboard, 2x 2W Speaker, Hi-Res audio ready with DTS audio processing, 65W USB-C PD charging with fast charging function, measures 314 mm (W) x 227.5 mm (D) x 17.9 mm (H) and weighs 1.6 kg.

Prestige Series

Both the Prestige 15 and Prestige 14 boast a thin and light chassis design for portability with better thermals. It also boasts lossless music with Hi-Res Audio combined with DTS Audio Processing. Users can choose between an NVIDIA GeForce RTX Graphics or Intel Evo platform based on preference. The devices come with True Pixel technology, additional security with face or fingerprint sign-in, ‘long’ battery life and fast charging. The Prestige 15 comes with a 15.6-inch UHD (3840 x 2160), 100% AdobeRGB (Typical) or sRGB display, LPDDR4x onboard, 32GB memory, connectivity options like Wi-Fi 6E AX211 and Bluetooth v5.2, white backlit keyboard, 2x 2W Speaker, Hi-Res Audio Ready with DTS Audio Processing, 100W USB-C PD charging with fast charging function, measures 356.8 mm (W) x 233.7 mm (D) x 18.9 mm (H) and weighs 1.69 kg.

Modern Series For the Modern Series, MSI teamed up with French illustrator, Lorraine Sorlet to tell four stories through visuals inspired by love, work, and travel. The devices in the series sport a new chassis design to showcase the “Modern” look. The devices also feature a thin bezel, a 180° flip screen, an enlarged touchpad and a full-size keyboard. The Modern 15 comes with a 15.6-inch FHD (1920 x 1080) display, DDR4-3200 onboard, up to 16GB memory, connectivity options like Wi-Fi 6 AX201 and Bluetooth v5.2, white backlit keyboard, 2x 2W Speaker, Hi-Res Audio Ready, 65W adaptor that supports fast charging, measures 359 mm (W) x 241 mm (D) x 19.9 mm (H) and weighs 1.7 kg.

MSI unveils an exciting lineup of gaming and creator laptops at CES 2022

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Equipped with the latest 12th Gen Intel H series processors., MSI demonstrated their determination and vision for the coming era of the metaverse through launching new laptops boasting the Meta-ready logo and NVIDIA GeForce RTX 3070 or above.

Following the global launch, the new range of laptops will be available in the Indian market soon. 

NVIDIA GeForce RTX laptops are based on the new Ampere architecture, with 2nd generation RT Cores for ray tracing and 3rd generation Tensor Cores for DLSS and AI. The new GeForce RTX 3080 Ti Laptop GPU brings the flagship 80 Ti class of GPUs to laptops for the first time. Featuring 16GB of the GDDR6 memory, the RTX 3080 Ti delivers higher performance than the desktop TITAN RTX. The new GeForce RTX 3070 Ti is up to 70% faster than RTX 2070 SUPER and can deliver 100 frames per second at a resolution 1440p.

MSI unveiled the following laptops:

Sleek & Sophisticated – GS77/66 Stealth

The award-winning Stealth GS series are the lightweight, powerful laptops for gaming and professional use. The GS77 comes with a new “core black” color and a more durable zinc alloy hinge. At less than 21mm for Z height, MSI managed to enlarge the touchpad and keycap size for a precise and comfortable typing experience. It is also equipped with six speakers to enhance the treble and bass. Gamers will benefit from the webcam lock switch and support for up to100W PD charging for better security and mobility.

Raider GE76/66

MSI Raider GE series retains the panoramic aurora lighting which creates an alluring sci-fi ambience. With the innovative thermal design by MSI, the Raider GE series performance can reach up to a total of 220W with GeForce RTX 3080 Ti via MSI OverBoost. The Phase Change Liquid Metal Pad boosts performance by extra 10%, and with displays up to 4K with the support of Discrete Graphic Mode, it is designed to enable gamers to have a fast and smooth experience.

Vector GP76/66

The Vector GP Series was born with a new concept; the name “Vector” represents MSI’s expectation for the GP series to have all the power needed to move forward with a satisfying experience in gaming, engineering, or scientific computing. With Cooler Boost 5 Technology, the Vector’s performance can reach up to 210W via MSI OverBoost.

Rainbow Six Extraction Edition – Crosshair 15

The Crosshair GL series is a collaboration between MSI and Ubisoft.  The series features a futuristic design with exclusive sci-fi elements inspired by the feeling and mood of gameplay, and comes equipped with Intel Core i9 processors and Cooler Boost 5 Technology.  The graphic performance is at a maximized level – setting the Crosshair series apart. The Crosshair GL Series comes in three variants: Crosshair 15, Crosshair 17, and also the limited edition Crosshair 15 Rainbow Six Extraction Edition that comes with an exclusive bundle pack.

Pulse GL76/66

The MSI Pulse GL76/66 keeps the design features by Maarten Verhoeven along with the titanium power-armor inspired by Pulse energy for the Dragon Army to enhance agility and flexibility. Cooler Boost 5 increases airflow by 15%, even with a 33% reduction of wall thickness.

MSI Sword 17/15, Katana GF76/66

The MSI Sword series boasts a new knight image with magical immortal force – “Dragon Power” – wielding an enchanted sword of victory. This knight character was created by Justin Goby Fields, a famous concept artist from the United States. Both Sword and Katana series are set to help gamers have a smooth experience with a comfortable key travel at 1.7mm and Cooler Boost 5.

Creator Z17, Creator Z16P and Creator Z16

The Creator Z17 is the world’s first 17-inch laptop to support pen touch, and features the 16:10 screen ratio with a thin bezel design and True Color Technology to be the perfect companion for creators to achieve more. The Creator Z16P has an extra 20% performance boost with Vapor Chamber Cooler, which generates 76% extra more cooling area, 65% more airflow, and decreases surface temperature by 2°C. With a CNC-milled aluminum chassis, the Creator Z Series laptops are NVIDIA Studio laptops – purpose-built for creators, professionals, or consumers who enjoy high-quality, premium products.

The Creator M16 is a more portable and stylish choice for students or creators with the need for a powerful performance.  It features a QHD+ True Pixel display that lays flat at 180° and an ultra-light, slim aluminum chassis.

Commenting on the announcement,Mr. Green Lin, Regional Marketing Manager, MSI, said, “We are delighted to announce our new line-up of products for 2022 which is an amalgamation of both creator and gaming laptops. We are entering a new era wherein  human beings will interact with us through a  combination of VR, AR, cloud system, AI and internet technology. We believe that MSI Gameverse laptops are the key to this evolution. We are not only providing the best performance products for gamers to exceed their capabilities, but also providing the best efficiency for digital content creators to explore the infinite possibilities that lie ahead.”

MSI’s Latest Laptop Line-up Merges Technology with Aesthetics

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MSI has unleashed its latest laptops featuring cutting edge technology enabled by the latest 11th gen Intel processors. However, this year’s products focus on the marriage between technology and design aesthetics.

Tech meets Aesthetic

MSI’s 2021 line-up draws inspiration from the design principles that emerged during the renaissance period and continue to influence modern artistic concepts. The finest artistic creations are based on precise calculation and design. Think about the Fibonacci sequence, also known as Golden Spiral, which defines the perfect proportion in terms of visual and aesthetic appeal. It is the golden rule to create harmony and beauty in visual art. A careful analysis of the world’s finest artworks, sculptures and architecture would reveal the use of Golden Spiral and Golden Ratio in various forms.

Modern technological innovations like laptops, wearables and other devices are part of our everyday lives and hence it is important for these to blend seamlessly with the décor of your room or workspace. These gadgets reflect the personality and taste of the user. Realising this, MSI has focussed their efforts to craft their latest premium laptops around the same design principles that inspire the world’s finest artworks, creating perfect blends of technology and aesthetics.

Evolution of Aesthetics

With the development of modern civilization, people invent and apply novel technology in life by learning from the rules of nature and the logic is then applied to user experience. Technology solves and improves the problems and quality of life. The rigid sound from the blacksmith when striking iron inspired Pythagoras to immerse in the beauty of the rhythm and form a mathematic sequence by the sound ratio which define aesthetics precisely. Aesthetics, the word was defined first by Alexandra in 1750 A.D, as the combination of sensor and emotion in Greek. St. Thomas Aquinas defined “beautiful” creation as one that had order, symmetry and definiteness. These rules were advocated by Aquinas in response to Golden Ratio in Renaissance.

Evolution of aesthetics

The Golden Ratio not only forms the fundamentals of modern art but also prompt the taste of art. The finest creations are often based upon precise calculation and design. Some of the most representative works comes from the Renaissance, the era that is known for mathematics and geometrical beauty formed by Golden Ratio. Golden Ratio comes from Fibonacci sequence, called mathematics code in Aesthetics, which was formed by Pythagoras. The law of mathematic and geometric beauty can often be observed in Mother Nature, and is applied in modern architecture and art creations. This forms the fundamental of modern day art. Da Vinci widely applied the Golden Ratio in his creations such as Mona Lisa and Uomo Vitruviano. We can also find Golden Ratio elements by mathematics applied on the “David Statue” by Michelangelo and the great works by Raphael.

Tech Meets Aesthetic – How Golden Ratio works

The Scientific Revolution brought the spirit of experimental science and the strict mathematical logic cultivated enlightenment. The golden age composed of the Renaissance, Scientific Revolution and the Enlightenment, whether in ideology or technology, directly or indirectly impacted the Industrial Revolution, Modern Art, and Postmodern Art. In the process of each period, it can be found that science and aesthetics were inseparable and influenced mutually. MSI has now adopted human-oriented product design, merging Golden Ratio Aesthetics design with modern day technology, assisting users to solve problems in life, breaking through boundaries and exploring more potential. The company reiterates that this will remain firmly embedded in the values of MSI’s product design henceforth. MSI’s new line-up combines the Golden Ratio of the Renaissance period with post-modernist architectural aesthetics on product design. This perfectly conveys the concept of “Technology meets Aesthetic” through the appearance of products.

Creator Series

The Creator series of laptops, as the name indicates, are designed specifically for creative artists who are into Videos, Music or 2D/3D creation. These professionals require accurate colour reproduction with minimal colour deviation along with high performance and extreme mobility. This line-up features devices that offer the best colour accuracy with MSI’s True Pixel technology, capable of reproducing a wide colour gamut that conforms to graphic and video industry standards, and hardware optimised for creative applications. The series presents a mix of streamlined surface and sleek edges, merging postmodernist design with modern technology.

The Creator Z16 is the flagbearer of this series with a body crafted from a single metal sheet employing precise CNC machining process to make it thinner and sturdier and creating an elegant curve at the sides. The laptop is available in Lunar Grey, a unique and subtle shade that reveals its splendour when light bounces off the surface and the laser-etched logo. The 16:10 display with QHD+ resolution follows the Golden Ratio so that it provides you the most comfortable visual experience. A 11 percent increase in viewing area and Touchscreen allow better productivity. The display is hardware-calibrated at the factory to reproduce 100% DCI-P3 colour gamut and offers Delta E<2, which indicates minimum colour deviation. The display standards have been verified by Calman, a professional colour calibration solution designed for experts.

Gaming Laptops

To bring the vision of Tech meets Aesthetic to life,  MSI collaborated with two highly acclaimed artists, resulting in laptops that deliver the utmost in performance with revolutionary designs.

The design of the Katana GF has been developed on the concept by Tsuyoshi Nagano, a Japanese illustrator, famous for his cover artwork on “The Romance of the Three Kingdoms” video game series since the 1980s. He has dedicated his career to gaming series for a long time his art style of realism has influenced many other series such as “Dynasty  Warriors”. The device has been inspired by the craftsmanship of the artisans who forged the blades of legendary Samurai warriors. Like the sharp and flawless blade and exquisitely carved hilt of the swords, the Katana GF encompasses the concept of blade and armour in the legend of the Dragon Island and the Dragon Clans — a blade as sharp as thunder, powerful and durable. One of the most powerful laptops ever released in the GF series, the Katana GF boasts a gaming-red backlit keyboard, redesigned keyboard layout, intuitive hot-keys and better key travel to make your gaming sessions intuitive and immersive.

Similarly, the Pulse GL  carries a visual identity developed in cooperation with Maarten Verhoeven, acclaimed digital concept artist and Zbrush World Champion. The design, as the name indicates, has been inspired by the armed super warrior carrying pulsed energy guns in modern futuristic sci-fi games. The claw blades overflowing with electric current hum in the background as the Dragon Clans traverse the galaxy provide inspiration for the futuristic design of the Pulse GL. The device features laser patterns and a sturdy titanium grey body, encompassing the concept of technology and strength. MSI’s 2021 line-up of laptops offers cutting edge technology combined with style and design options appealing to a wide spectrum of users. It is indeed heartening to see a brand considering visual appeal and aesthetics on equal footing with technology and functionality.