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Lexar Introduces Memory and Gaming portfolio at GITEX Global

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 Lexar, has unveiled its new portfolio of memory and gaming products at GITEX Global. The company’s latest product line-up includes a new microSD card, internal SSDs, DRAM, and portable SSDs, and is showcased at its stand D1, Hall No.1, of the Dubai World Trade Centre.

Lexar’s showcased the new range of products comprising of Professional GOLD micro SDXC UHS-II Card; Portable SSDs along with the Professional NM1090 with Heatsink M.2 Gen 5 NVMe SSD; ARES RGB DDR5 Desktop Memory, which will be available in the Indian market soon.

Commenting on the same, Mr. Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar, said “Lexar has established a long history of more than 25 years in developing leading memory solutions. By leveraging next generation manufacturing technologies our newly expanded portfolio now offers high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/games and transfer high-definition multimedia files at blazing speeds” 

The new Professional GOLD micro SDXC UHS-II Card leverages high-speed performance and a Video Speed Class 60 (V60) rating. It will be available in 128GB and 256GB storage options and offers read transfer speeds of up to 280MB/s. This card allows users to quickly capture, play back and transfer high-definition multimedia files including 4K video. This is a premium memory solution for gaming devices, action cameras, tablets, smartphones, and drones.

New Lexar Portable SSDs

Lexar has introduced three new portable SSDs designed to offer excellent durability, reliability and speed. The new portable SSDs include the SL600 portable SSD, the Armor 700 Rugged Portable SSD, and the SL500 portable SSD. The trio are secured by Lexar DataShield, a security software that helps keep files safe with 256-bit AES encryption. 

Product highlights:

The SL600 Portable SSD is the first of these available in 500GB to 4TB and offers blazing fast speeds of up to 2000MB/s read/write. The drive comes in a durable aluminum enclosure with a sandblasted finish. 

Also launching is the SL500 Portable SSD which is available in 512GB to 4TB offering 2000 MB/s read speeds and 1080MB/s write speeds. This drive is enclosed within a sleek and compact aluminum case. 

Finally, is the Armor 700 Rugged Portable SSD which offers the same speeds as the SL600 but instead comes in capacities from 1TB to 4TB. This drive also comes in a rugged design with an IP65 rating for water and dust resistance plus can withstand a 3-metre drop. Each of these drives are secured by Lexar DataShield with 256-bit AES encryption.

“We will continue to offer the future of memory solutions to our professional and gaming communities. Our new product lineup has been extensively tested and is specifically designed to work seamlessly with multiple devices such as sports camcorders, tablets, smartphones, and even drones. We are proud to offer the quality, performance, and reliability Lexar users expect,” added Oubida.  

Lexar Introduced JumpDrive® F35 USB 3.0 in India

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Lexar, announced the launch of its JumpDrive® F35 USB 3.0, a fingerprint-enabled pendrive with up to 3000 MB/s sequential read performance, in the Indian market. In a market where fingerprint-enabled pendrives are limited, the Lexar F35 USB with its 256 AES encryption stands out as the only reliable option from a reputable global flash memory brand known for its durability, enhanced security, performance, and speed.

Lexar’s F35 Jumpdrive is the one storage device that securely protects your files at the tip of your finger. Designed for those who demand the highest level of data security, the drive can use fingerprint authentication to protect sensitive data from unauthorized access attempts.  The Jumpdrive is designed to store up to ten unique fingerprints, ensuring that your data remains yours while allowing access to trusted individuals only.

The advanced biometric technology system eliminates the need to be dependent on the traditional methods of setting passwords or PINs, which means a person is free from remembering the codes. Ultra-fast recognition helps you access your drive in less than 1 second. The straightforward setup process makes the F35 an ideal companion, requiring no software drivers. This means you can simply plug in the drive and use the pre-installed application to set up a password and authenticate with your fingerprint(s). The ajumpdrive has 256-bit AES encryption to ensure the highest level of data security and prevent any data loss or corruption.

The other key highlights of the Lexar® JumpDrive® F35 are:

  • USB 3.0 support
  • Transfer speeds upto 300 MB/s
  • Up to 10 fingerprint IDs allowed
  • Ultra-fast recognition – less than 1 second
  •  Easy set-up, no software driver needed
  • 256-bit AES Encryption
  • Three-year limited warranty

The Lexar® JumpDrive® F35 comes in various capacities, including 32GB, 64GB, with read speeds of up to 150MB/s or 300MB/s at the price of Rs. 4500, Rs. 6000, and is available at all the leading online and offline retailers.

 Lexar to expand its distribution channel in Indian Market

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Lexar, is set to expand its distribution channel in the Indian market, to cater to the growing demand for flash memory products in the country. Lexar will be rolling out an advanced and innovative range of high performance and capacity-driven flash memory solutions alongside powerful desktop memories, especially targeted towards both professional & budding photographers, videographers, gamers and content creators.

Commenting on the development, Mr. Fissal Oubida, General Manager – Middle East, Africa, CIS and the Indian Subcontinent, Lexar Co. Ltd., said, “The pan-India digital adoption and internet penetration together with the growing adoption of technologies such as blockchain, artificial intelligence and cloud-based video streaming services has provided further impetus to the content creation market in the country. Given these favorable market dynamics, it is the right time for us to extend our legacy of delivering superior performance with our range of products for all segments including gamers, videographers and content creators. Additionally, we are firming up our distribution channel with key distribution partnership agreements across India, with a focus on improving our customer service via a dedicated Indian sales team that will forge relationships with customers throughout the country.”

“The tremendous growth experienced in the Indian content creation industry is directly proportionate to the growing demand for memory and storage solutions that can store, protect, and transport your files faster and easier. Lexar’s innovative portfolio of memory and storage solutions are specifically designed to address challenges such as space, speed, portability and durability among Indian consumers,” he added. 

Lexar plans to partner with the leading retail chains, e-commerce platforms, and distributors across India. Moreover, the company is setting the tone with energized digital campaigns and channel strategies, aimed at educating the customers on the innovative use of Lexar products from authorized distributors in India. Lexar will also be launching localized customer support channels in Tier 1 & Tier 2 cities to offer comprehensive after-sales service.

As a part of its growth plans, Lexar will be unveiling a comprehensive range of innovative product line up in the memory market. Lexar’s top selling products in the Indian market currently include SDXC cards that boast of larger storage capacities, faster read/write speeds, and extreme durability, and a range of CFexpress cards, including Type A and Type B variants with NVMe interfaces for cutting-edge storage solutions. Furthermore, Lexar caters to the needs of high-performance gaming with high-end DDR5 and DDR4 RAMs, as well as SSDs designed specifically for gaming enthusiasts.

Lexar appoints Fissal Oubida as new GM to spearhead India, Middle East, Africa & CIS expansion

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Lexar, announced the appointment of Fissal Oubida as its new General Manager to spearhead its key operations in the Indian market, in addition to the Middle East, Africa & CIS regions. In this new strategic role, Fissal shall be responsible for driving the company’s growth to the next level, by aggressively penetrating all major metro cities across India. He will oversee the channel, retail (organized, micro-retail & e-commerce), network of gaming systems integrators, and the overall sales and marketing through leveraged distribution channels across India. 

Commenting on the appointment, Ryan Li, CEO, Lexar, said “Fissal’s appointment is strategic, and the Lexar management has entrusted the baton to “reshape” Lexar’s operational business structure and to further nurture, grow and manage partnerships in these key geographies. He will help us to further strengthen our offerings in key verticals such as gaming, photography, videography, and digital content creation.”

Commenting on his new role and responsibilities, Fissal Oubida, General Manager, Lexar, said, “I am glad to accept my new strategic role to further Lexar’s growth and foothold in the Indian market. We are strengthening our in-country team, by appointing an IT industry professional of high caliber, well-versed in all local markets across India, as a ‘Country Manager’ very soon. There is a rising demand for flash memory solutions in India, our award-winning portfolio of USB Flash Drives, memory cards, gaming SSDs and DRAMs are designed to meet this growing demand and consumer need for high quality, top performance and reliable memory and storage solutions in India.”

 Lexar introduce THOR DDR4 UDIMM 

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 Lexar announced the launch of the Lexar THOR DDR4 UDIMM desktop memory. Lexar THOR DDR4 shall be made available in all the leading retail stores at a price of 8GB at Rs 4600/- & 32GB Kit at Rs 17900/- respectively from December onwards.

The range of this desktop gaming memory has high-speed DDR4 performance and comes with a space grey aluminium heat spreader, which enables highly efficient heat dissipation to keep your system cool.

Commenting on the launch, Mr. Gaurav Mathur, Director, Lexar Co. Limited said “We are thrilled to introduce Lexar THOR DDR4 UDIMM Desktop Memory to our range of products in the Indian market, which is meant to deliver exceptional performance to your systems, especially for gamers and PC users who are always in need of faster speed. Signature High-Speed DDR4 series modules offer better performance and add a much-needed boost to your computer. We will continue to expand our memory product lines to meet consumer needs by bringing a variety of easy-to-use products with a longer life, which means easy usage without the worry of speed. We shall continue to expand our offerings in the Indian market bringing in more reliable products, to meet the growing demands of our target audience.

Some of the key features that make the Lexar® THOR DDR4 UDIMM Desktop Memory

  • Capacity 16GB Kit (8GBx2), 8GB
  • Memory Type DDR4
  • Interface 288 PIN
  • 3200Mbps (XMP 2.0)
  • Standard XMP OC
  • Speed
  • CAS Latency CL16-18-18-38 (XMP 2.0)
  • Voltage 1.35V (XMP 2.0)
  • Operating Temperature 0°C to 85°C (Surface)
  • Storage Temperature -55°C to 100°C
  • Module Size 138.4 x 35.2 x 6.4 mm (with heat spreader)
  • Application PC Upgrade and Gamer