T3 India

lexar

Lexar appoints Fissal Oubida as new GM to spearhead India, Middle East, Africa & CIS expansion

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Lexar, announced the appointment of Fissal Oubida as its new General Manager to spearhead its key operations in the Indian market, in addition to the Middle East, Africa & CIS regions. In this new strategic role, Fissal shall be responsible for driving the company’s growth to the next level, by aggressively penetrating all major metro cities across India. He will oversee the channel, retail (organized, micro-retail & e-commerce), network of gaming systems integrators, and the overall sales and marketing through leveraged distribution channels across India. 

Commenting on the appointment, Ryan Li, CEO, Lexar, said “Fissal’s appointment is strategic, and the Lexar management has entrusted the baton to “reshape” Lexar’s operational business structure and to further nurture, grow and manage partnerships in these key geographies. He will help us to further strengthen our offerings in key verticals such as gaming, photography, videography, and digital content creation.”

Commenting on his new role and responsibilities, Fissal Oubida, General Manager, Lexar, said, “I am glad to accept my new strategic role to further Lexar’s growth and foothold in the Indian market. We are strengthening our in-country team, by appointing an IT industry professional of high caliber, well-versed in all local markets across India, as a ‘Country Manager’ very soon. There is a rising demand for flash memory solutions in India, our award-winning portfolio of USB Flash Drives, memory cards, gaming SSDs and DRAMs are designed to meet this growing demand and consumer need for high quality, top performance and reliable memory and storage solutions in India.”

 Lexar introduce THOR DDR4 UDIMM 

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 Lexar announced the launch of the Lexar THOR DDR4 UDIMM desktop memory. Lexar THOR DDR4 shall be made available in all the leading retail stores at a price of 8GB at Rs 4600/- & 32GB Kit at Rs 17900/- respectively from December onwards.

The range of this desktop gaming memory has high-speed DDR4 performance and comes with a space grey aluminium heat spreader, which enables highly efficient heat dissipation to keep your system cool.

Commenting on the launch, Mr. Gaurav Mathur, Director, Lexar Co. Limited said “We are thrilled to introduce Lexar THOR DDR4 UDIMM Desktop Memory to our range of products in the Indian market, which is meant to deliver exceptional performance to your systems, especially for gamers and PC users who are always in need of faster speed. Signature High-Speed DDR4 series modules offer better performance and add a much-needed boost to your computer. We will continue to expand our memory product lines to meet consumer needs by bringing a variety of easy-to-use products with a longer life, which means easy usage without the worry of speed. We shall continue to expand our offerings in the Indian market bringing in more reliable products, to meet the growing demands of our target audience.

Some of the key features that make the Lexar® THOR DDR4 UDIMM Desktop Memory

  • Capacity 16GB Kit (8GBx2), 8GB
  • Memory Type DDR4
  • Interface 288 PIN
  • 3200Mbps (XMP 2.0)
  • Standard XMP OC
  • Speed
  • CAS Latency CL16-18-18-38 (XMP 2.0)
  • Voltage 1.35V (XMP 2.0)
  • Operating Temperature 0°C to 85°C (Surface)
  • Storage Temperature -55°C to 100°C
  • Module Size 138.4 x 35.2 x 6.4 mm (with heat spreader)
  • Application PC Upgrade and Gamer

Lexar Designs SSD for Gaming and Filmmaking

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Lexar has announced the launch of the all-new NM760 M.2 2280 PCIe Gen4x4 NVMe SSD for the Indian market. According to reports, the SSD has been specially designed, keeping in mind the professionals from the field of gaming and filmmaking.

The new SSD comes with a speed of up to 5300MB/s read and 4500MB/s write. It is a PCIe NVMe SSD which is, reportedly, 9.6x the performance compared to traditional SATA based SSD. It is also backward compatible with PCIe 3.0.

Commenting on the launch, Gaurav Mathur, Director, Lexar Co., Limited said” Lexar as a brand is always committed to providing the best of product solutions for the professionals from the field of gaming and video making who require a good bandwidth to transfer and manage their high-quality content. With the launch of the Lexar NM760 M.2 2280 NVMe SSD, we are confident that with its superior technology and brilliant performance, the product shall become a great choice for PC enthusiasts, and professionals who want to upgrade their system.”

The Lexar NM760 M.2 2280 NVMe SSD is compatible with notebooks, personal computers as well as PlayStation 5. Owing to its optional heatsink, the SSD is capable of delivering high performance while keeping the SSD cool. Other key features include 12nm controller for low power consumption, shock and vibration resistance and a five-year limited warranty.

The Lexar NM760 M.2 2280 NVMe SSD will be available in India from June and can be bought from all the leading online and retail stores in India. The starting capacity of 512GB, and the NM760 price starts from INR 10,000.

Lexar Announces Change in Management

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Lexar has announced the appointment of Gaurav Mathur as the Director of Lexar, to handle its operations in the Indian market. According to the report, Gaurav will be responsible for charting and driving the company’s growth blueprint through greater market penetration, in turn, helping Lexar to strengthen its brand equity and expand its foothold in India.

Commenting on this development, Darren Lin, Head of APAC, Lexar Co., Limited said “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

Gaurav Mathur, Director, Lexar Co. Limited said “I am really excited about the opportunity, especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for low-cost storage solutions across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to start working with Lexar and help them achieve their business objectives.”