T3 India

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Lexar Designs SSD for Gaming and Filmmaking

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Lexar has announced the launch of the all-new NM760 M.2 2280 PCIe Gen4x4 NVMe SSD for the Indian market. According to reports, the SSD has been specially designed, keeping in mind the professionals from the field of gaming and filmmaking.

The new SSD comes with a speed of up to 5300MB/s read and 4500MB/s write. It is a PCIe NVMe SSD which is, reportedly, 9.6x the performance compared to traditional SATA based SSD. It is also backward compatible with PCIe 3.0.

Commenting on the launch, Gaurav Mathur, Director, Lexar Co., Limited said” Lexar as a brand is always committed to providing the best of product solutions for the professionals from the field of gaming and video making who require a good bandwidth to transfer and manage their high-quality content. With the launch of the Lexar NM760 M.2 2280 NVMe SSD, we are confident that with its superior technology and brilliant performance, the product shall become a great choice for PC enthusiasts, and professionals who want to upgrade their system.”

The Lexar NM760 M.2 2280 NVMe SSD is compatible with notebooks, personal computers as well as PlayStation 5. Owing to its optional heatsink, the SSD is capable of delivering high performance while keeping the SSD cool. Other key features include 12nm controller for low power consumption, shock and vibration resistance and a five-year limited warranty.

The Lexar NM760 M.2 2280 NVMe SSD will be available in India from June and can be bought from all the leading online and retail stores in India. The starting capacity of 512GB, and the NM760 price starts from INR 10,000.

Lexar Announces Change in Management

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Lexar has announced the appointment of Gaurav Mathur as the Director of Lexar, to handle its operations in the Indian market. According to the report, Gaurav will be responsible for charting and driving the company’s growth blueprint through greater market penetration, in turn, helping Lexar to strengthen its brand equity and expand its foothold in India.

Commenting on this development, Darren Lin, Head of APAC, Lexar Co., Limited said “We at Lexar are elated to welcome Gaurav Mathur on board, who thereafter shall be heading our operations in India. We see great potential for our products in the Indian market and this is the reason why we wanted someone, who with his expertise and able guidance can help establish Lexar as the preferred brand for channel partners and consumers in India. Gaurav brings a cumulative experience of over 20 years to the table of working with consumer brands and we are confident that with his strong understanding of the market and insights, we shall be able to meet our vision.”

Gaurav Mathur, Director, Lexar Co. Limited said “I am really excited about the opportunity, especially because Lexar is one of the most trusted global brand names in flash memory solutions. The rising demand for low-cost storage solutions across various applications will emerge as the major driving factor for the market growth and we see this as our potential to grow. I look forward to start working with Lexar and help them achieve their business objectives.”