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 Lexar Introduces ARMOR 700 Portable SSD

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Lexar, introduced the ARMOR 700 Portable SSD in India. Lexar’s ARMOR 700 Portable SSD is built to withstand the toughest conditions. With IP66 rating, the drive is water-resistant and dust-resistant, thereby safeguarding your data from splashes, spills, and dust exposure. Additionally, the drop-resistant construction ensures that the drive can survive accidental falls from heights of up to 3 meters. The drive is also equipped with an advanced thermal control system that maintains optimal temperatures during intensive tasks, preventing overheating while ensuring sustained high-speed performance. The ARMOR 700 is fully compatible with a wide range of devices, including PCs, Macs, tablets, iPads, Android devices, iPhone 15 Pro Series, and gaming consoles like Xbox Series X|S and PS4/PS5.

Commenting on the launch, Mr. Fissal Oubida, General Manager, Lexar Co. said, “At Lexar, we have always been dedicated to meeting the needs of our consumers. We recognised that in certain scenarios, especially content creators, protecting files during extreme weather conditions can be a challenge, especially when the risk of device corruption is high. Therefore, we are proud to launch our new range of Lexar ARMOR 700 Portable SSD in India, setting a new benchmark for durability and performance. ARMOR 700 is one of the world’s toughest SSDs, which can be trusted for enduring the harshest conditions, while offering fast, reliable storage for professionals and creatives, along with impressive speeds for Apple ProRes recording.”

This durable and high-performance portable SSD delivers impressive read and write speeds of up to 2000MB/s, enabling quicker workflows and seamless content production, even on the move. With massive capacities of up to 4TB, the ARMOR 700 provides ample space for your most important documents, photos, videos, and more, ensuring both the performance as well as the reliability you need to keep your data safe.The drive also comes equipped with Lexar Data Shield, a 256-bit AES hardware encryption solution that ensures your files are secure.

Here are the key Highlights for Lexar ARMOR 700 Portable Solid State Drive:

  • Blazing-fast USB 3.2 Gen 2×2 performance of 2000MB/s max read/write speeds1 for accelerated data transfers
  • Rated IP66 to protect against both water and dust,2 the rugged design is built to withstand up to 3-meter drops and falls,2 making it perfect for the outdoors and extreme environments
  • Supports Apple ProRes recording – shoot directly to the drive in up to 4K 60FPS with iPhone 15 Pro and iPhone 15 Pro Max
  • Unique Thermal Control Design ensures optimal temperatures even at top speeds, so high performance is always retained
  • Compatible with PC, Mac, Android, iPhone 15 series, camera, gaming consoles and more
  • Includes a Type-C and USB-A all-in-one cable Includes Lexar® DataShield, a 256-bit AES encryption advanced security solution

The Lexar ARMOR 700 Portable SSD is available at major retail stores and e-commerce platforms across India, with prices starting at MRP ₹14,000 for the 1TB variant and ₹22,000 for the 2TB variant.

Lexar Launches New Portable Storage Device SL500 

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Lexar, has announced the launch of  SL500 Portable SSD in the market. SL500 specifically designed for filmmakers, photographers, content creators and gamers is the perfect storage solution for those looking to back up or transfer their data, even while on the move.

Lexar’s SL500 is just 4.8mm thick and is barely larger than a credit card, making it one of the thinnest external SSDs available today in the Indian market. Yet, despite its compact size, the SL500 delivers exceptional performance and large storage capacities. Its sleek, aluminum unibody design is not only stylish but also durable enough, offering heat resistance and ensuring the drive maintains optimal performance even during prolonged use. With read speeds of up to 2000 MB/s and write speeds of up to 1800 MB/s, SL500 offers one of the fastest data transfer speeds available in a portable SSD. Powered by USB 3.2 Gen 2×2 technology, this ultra-fast drive is ideal for content creators, gamers, and professionals who need to move large files quickly without sacrificing speed or efficiency. 

One of the standout features of SL500 SSD is its seamless integration with Apple devices. Apple’s phones can record Apple ProRes 4K video at up to 60 frames per second directly to the SL500 with the Lexar magnetic kit, making it the only SSD to offer this exclusive feature. This integration is a game-changer for videographers and content creators who require reliable, fast, and portable storage for 4K video production.

In addition to Apple devices, the SL500 is compatible with a wide variety of devices, including Windows PCs, Macs, Android smartphones, gaming consoles, and cameras, making it  an incredibly versatile storage solution. It also features 256-bit AES encryption through Lexar DataShield™ software, ensuring that all the sensitive files are well protected from unauthorized access. 

Key Features of the Lexar SL500 Portable SSD:

  • Blazing read speeds of up to 2000 MB/s and write speeds of up to 1800 MB/s
  • Massive storage capacities up to 4TB for large files and high-resolution media
  • Ultra-thin design at just 4.8mm thick—fits in your pocket or bag
  • Durable aluminum unibody construction for heat resistance and long-lasting performance
  • 256-bit AES encryption with Lexar DataShield™ to protect your data
  • USB 3.2 Gen 2×2 technology for lightning-fast data transfers
  • Perfect for Apple users, with 4K ProRes video recording support via magnetic kit
  • Cross-platform compatibility with PCs, Macs, Android devices, gaming consoles, and cameras

The Lexar SL500 Portable SSD is now available at all the leading retail and e-commerce platforms in India. With various capacities to choose from ranging from 1TB up to 4TB, it provides users with ample storage options to suit their needs. Lexar’s SL 500 is priced at 1TB for MRP Rs. 13,000/- and 2TB for  MRP Rs.25,000/- respectively.

Lexar Introduces CFexpress 4.0 Type A Card Gold Series 

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Lexar,  announces the launch of the World Fastest CFexpress™ 4.0 Type A Card Gold Series in India. Designed for professional creators, this card sets a new standard in speed and durability, making it the ideal choice for capturing cinema-quality video and fast-action shots with ease. With future-proof capabilities, this CFexpress™ 4.0 card empowers photographers and videographers to capture seamless 8K RAW video while expediting post-production workflows.

The CFexpress™ 4.0 card boasts impressive write speeds of up to 1650 MB/s and read speeds reaching up to 1800 MB/s, ensuring smooth capture of high-resolution video and ultra-fast transfer during post-production. Engineered with PCIe 4.0 technology, this card supports a powerful performance that professional creators can rely on for their most demanding projects. Additionally, the CFexpress™ 4.0 card is future-proofed to support the capture of 8K RAW video, ensuring that creators are prepared for the next generation of content demands.

Designed to endure challenging conditions, the CFexpress™ 4.0 card features robust 8-point protection, including safeguards against temperature extremes, vibrations, wear-out, dust, water (IP68 rated), as well as protection from drops, shocks, compression, and bending. These features make it a reliable choice for creators working in varied environments. 

Some of the key features that make the Lexar® Professional CFexpress™ 4.0 Card are:

  • Read Speed: Up to 1800 MB/s, expediting post-production processes
  • Write Speed: Up to 1650 MB/s, ideal for vibrant, fast-action shots and seamless video capture
  • PCI Express® Gen 4.0 technology for professional-grade performance
  • Future-Proof Design: Enables capture of 8K RAW video
  • 8-Point Rugged Protection: Safeguards against temperature, vibration, wear-out, dust, water (IP68 rating), drops, shocks, compression, and bends
  • Temperature-Proof: Operation -12°to 72°C, Storage -25°C to 85°C
  • Vibration Resistant: 10~2000Hz
  • Wear-out resistance: up to 12,000 times of plugging and unplugging
  • IP68 Dust- and water-proof
  • 5-meter drop-proof
  • Shock Resistant: 1500G shock, 
  • Capacity Options: 640GB, 1TB 
  • Limited Lifetime Warranty

The Lexar® CFexpress™ 4.0 Type A card gold series will be available in all leading retail and online stores in India. The most reasonable Lexar® Professional The Lexar® CFexpress™ 4.0 card price starts at Rs 59,900/- for 640 GB and Rs. 89,900/- for 1TB including retail box plus a card reader. 

Lexar to Showcase Latest Innovations at International Photo Video Trade Fair 2024

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 Lexar,showcases its award-winning portfolio of next-generation products at the India International Photo Video Trade Fair 2024, one of India’s premier imaging and photo video exhibitions. Organized by Aakar Exhibition Pvt. Ltd, the event will take place from 27 to 29 September at Mahatma Mandir, Gandhinagar, Gujarat. Visitors to the event will have the opportunity to experience and purchase Lexar’s state-of-the-art products directly from the booth.

This event brings together photographers, videographers, and industry professionals to explore the latest innovations in imaging technology. Lexar’s comprehensive memory solutions portfolio, on display at Stall No: E1, caters to the needs of photographers, videographers, content creators, and PC enthusiasts in India. The showcase includes microSD cards, portable SSDs, DRAM, the Silver PRO SDXC, and the ARES RGB DDR5 Desktop Memory, all designed to offer high performance and reliability.

Mr. Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, Lexar, said “We are committed to advancing memory and storage technology, and this event provides an ideal platform to connect with the vibrant community of photographers and videographers in India. It allows us to showcase our products firsthand and engage with industry professionals. We look forward to participating in more expos to expand our network and share our innovations with potential partners.” 

Recently, Lexar has also participated in Photo Video Asia 2024 at Pragati Maidan, New Delhi, on August 31st and Image craft Kolkata 2024 held from August 24th to 26th August at Netaji Indoor Stadium.

Featured products at the event include:

  • Armor 700 Rugged Portable SSD: 
  • Armor 700 is powerful USB 3.2 Gen 2×2 Performance – with up to 2000MB/s max read/write speeds, the Lexar ARMOR 700 Portable SSD accelerates data transfers so that you can spend more time creating and less time waiting.
  • Dust, Water, and Drop-Defying – With one of the highest ratings in its product class at IP66, the Lexar ARMOR 700 Portable SSD protects against both water and dust incursion and is also drop-resistant up to 3 meters.
  • Supports Apple Pro Res Recording – Shoot directly to the drive in up to 4K 60FPS with iPhone 15 Pro and iPhone 15 Pro Max.
  • Lexar Professional SILVER PLUS SDXC and Micro SDXC Card: Both memory cards boast of exceptional read/write speeds of upto up to 205MB/s and up to 150MB/s respectively. Rated V30, both cards support seamless recording and are built to capture burst photos without missing a shot and smoothly shoots up to 4K 60 FPS ultra-HD video.
  • SL500 Portable SSD: High-speed portable SSD with up to 4TB capacity, 2000 MB/s read speeds, 1080 MB/s write speeds, and 256-bit AES encryption.
  • NM800 Pro M.2 2280 PCIe Gen 4×4 NVMe SSD: Fast PCIe Gen 4×4 SSD offering high-speed data transfer and compact M.2 design.

Lexar to display its Memory Solutions at Photo Video Asia 2024

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 Lexar, highlighted its award-winning portfolio of next-generation memory solutions at Photo Video Asia 2024, the premier B2B platform dedicated to revolutionizing the photography and videography industry in India. The exhibition is organized by Aakar Exhibition Pvt. Ltd, and will run till August 31st, at Pragati Maidan, New Delhi.

As one of the largest photo and video trade shows, this event brings together photographers, videographers, and industry professionals to explore the latest trends and technologies. Lexar is showcasing its complete memory solutions portfolio at Stall No: 155, these products are designed to meet the diverse needs and demands of photographers, videographers, content creators, and PC enthusiasts of all levels in India, this includes microSD cards, portable SSDs, DRAM, Silver PRO SDXC, and the ARES RGB DDR5 Desktop Memory, to be made available in the Indian market soon.

Lexar’s participation underscores its commitment to providing high-performance, reliable, and secure memory solutions tailored to both amateur and professional content creators in India. Visitors at the expo will also have the opportunity to purchase Lexar’s cutting-edge products directly from the booth.

Mr. Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, Lexar, said “We are dedicated to advancing memory and storage technology. Our involvement in Photo Video Asia 2024 provided us with an opportunity to engage with the dynamic community of photographers and videographers as well as let them experience our products firsthand at the event. We will look forward to our participation in more such expos to expand our network, showcase our innovations, and connect with potential partners”

Recently, Lexar showcased its complete memory solutions portfolio in Imagecraft Kolkata 2024 held from August 24th to 26th August at Netaji Indoor Stadium, Kolkata.

Featured products at the event include:

  • Armor 700 Rugged Portable SSD:
  • Armor 700 is powerful USB 3.2 Gen 2×2 Performance – with up to 2000MB/s max read/write speeds, the Lexar ARMOR 700 Portable SSD accelerates data transfers so that you can spend more time creating and less time waiting.
  • Dust, Water, and Drop-Defying – With one of the highest ratings in its product class at IP66, the Lexar ARMOR 700 Portable SSD protects against both water and dust incursion and is also drop-resistant up to 3 meters.
  • Supports Apple Pro Res Recording – Shoot directly to the drive in up to 4K 60FPS with iPhone 15 Pro and iPhone 15 Pro Max.
  • Lexar Professional SILVER PLUS SDXC and Micro SDXC Card: Both memory cards boasts of exceptional read/write speeds of upto up to 205MB/s and up to 150MB/s respectively. Rated V30, both cards supports seamless recording and are built to capture burst photos without missing a shot and smoothly shoots up to 4K 60 FPS ultra-HD video.
  • SL500 Portable SSD: High-speed portable SSD with up to 4TB capacity, 2000 MB/s read speeds, 1080 MB/s write speeds, and 256-bit AES encryption.
  • NM800 Pro M.2 2280 PCIe Gen 4×4 NVMe SSD: Fast PCIe Gen 4×4 SSD offering high-speed data transfer and compact M.2 design.