T3 India

lexar

Lexar to Showcase Latest Innovations at International Photo Video Trade Fair 2024

by

 Lexar,showcases its award-winning portfolio of next-generation products at the India International Photo Video Trade Fair 2024, one of India’s premier imaging and photo video exhibitions. Organized by Aakar Exhibition Pvt. Ltd, the event will take place from 27 to 29 September at Mahatma Mandir, Gandhinagar, Gujarat. Visitors to the event will have the opportunity to experience and purchase Lexar’s state-of-the-art products directly from the booth.

This event brings together photographers, videographers, and industry professionals to explore the latest innovations in imaging technology. Lexar’s comprehensive memory solutions portfolio, on display at Stall No: E1, caters to the needs of photographers, videographers, content creators, and PC enthusiasts in India. The showcase includes microSD cards, portable SSDs, DRAM, the Silver PRO SDXC, and the ARES RGB DDR5 Desktop Memory, all designed to offer high performance and reliability.

Mr. Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, Lexar, said “We are committed to advancing memory and storage technology, and this event provides an ideal platform to connect with the vibrant community of photographers and videographers in India. It allows us to showcase our products firsthand and engage with industry professionals. We look forward to participating in more expos to expand our network and share our innovations with potential partners.” 

Recently, Lexar has also participated in Photo Video Asia 2024 at Pragati Maidan, New Delhi, on August 31st and Image craft Kolkata 2024 held from August 24th to 26th August at Netaji Indoor Stadium.

Featured products at the event include:

  • Armor 700 Rugged Portable SSD: 
  • Armor 700 is powerful USB 3.2 Gen 2×2 Performance – with up to 2000MB/s max read/write speeds, the Lexar ARMOR 700 Portable SSD accelerates data transfers so that you can spend more time creating and less time waiting.
  • Dust, Water, and Drop-Defying – With one of the highest ratings in its product class at IP66, the Lexar ARMOR 700 Portable SSD protects against both water and dust incursion and is also drop-resistant up to 3 meters.
  • Supports Apple Pro Res Recording – Shoot directly to the drive in up to 4K 60FPS with iPhone 15 Pro and iPhone 15 Pro Max.
  • Lexar Professional SILVER PLUS SDXC and Micro SDXC Card: Both memory cards boast of exceptional read/write speeds of upto up to 205MB/s and up to 150MB/s respectively. Rated V30, both cards support seamless recording and are built to capture burst photos without missing a shot and smoothly shoots up to 4K 60 FPS ultra-HD video.
  • SL500 Portable SSD: High-speed portable SSD with up to 4TB capacity, 2000 MB/s read speeds, 1080 MB/s write speeds, and 256-bit AES encryption.
  • NM800 Pro M.2 2280 PCIe Gen 4×4 NVMe SSD: Fast PCIe Gen 4×4 SSD offering high-speed data transfer and compact M.2 design.

Lexar to display its Memory Solutions at Photo Video Asia 2024

by

 Lexar, highlighted its award-winning portfolio of next-generation memory solutions at Photo Video Asia 2024, the premier B2B platform dedicated to revolutionizing the photography and videography industry in India. The exhibition is organized by Aakar Exhibition Pvt. Ltd, and will run till August 31st, at Pragati Maidan, New Delhi.

As one of the largest photo and video trade shows, this event brings together photographers, videographers, and industry professionals to explore the latest trends and technologies. Lexar is showcasing its complete memory solutions portfolio at Stall No: 155, these products are designed to meet the diverse needs and demands of photographers, videographers, content creators, and PC enthusiasts of all levels in India, this includes microSD cards, portable SSDs, DRAM, Silver PRO SDXC, and the ARES RGB DDR5 Desktop Memory, to be made available in the Indian market soon.

Lexar’s participation underscores its commitment to providing high-performance, reliable, and secure memory solutions tailored to both amateur and professional content creators in India. Visitors at the expo will also have the opportunity to purchase Lexar’s cutting-edge products directly from the booth.

Mr. Fissal Oubida, General Manager and Global Marketing Director for the Middle East, Africa, and India, Lexar, said “We are dedicated to advancing memory and storage technology. Our involvement in Photo Video Asia 2024 provided us with an opportunity to engage with the dynamic community of photographers and videographers as well as let them experience our products firsthand at the event. We will look forward to our participation in more such expos to expand our network, showcase our innovations, and connect with potential partners”

Recently, Lexar showcased its complete memory solutions portfolio in Imagecraft Kolkata 2024 held from August 24th to 26th August at Netaji Indoor Stadium, Kolkata.

Featured products at the event include:

  • Armor 700 Rugged Portable SSD:
  • Armor 700 is powerful USB 3.2 Gen 2×2 Performance – with up to 2000MB/s max read/write speeds, the Lexar ARMOR 700 Portable SSD accelerates data transfers so that you can spend more time creating and less time waiting.
  • Dust, Water, and Drop-Defying – With one of the highest ratings in its product class at IP66, the Lexar ARMOR 700 Portable SSD protects against both water and dust incursion and is also drop-resistant up to 3 meters.
  • Supports Apple Pro Res Recording – Shoot directly to the drive in up to 4K 60FPS with iPhone 15 Pro and iPhone 15 Pro Max.
  • Lexar Professional SILVER PLUS SDXC and Micro SDXC Card: Both memory cards boasts of exceptional read/write speeds of upto up to 205MB/s and up to 150MB/s respectively. Rated V30, both cards supports seamless recording and are built to capture burst photos without missing a shot and smoothly shoots up to 4K 60 FPS ultra-HD video.
  • SL500 Portable SSD: High-speed portable SSD with up to 4TB capacity, 2000 MB/s read speeds, 1080 MB/s write speeds, and 256-bit AES encryption.
  • NM800 Pro M.2 2280 PCIe Gen 4×4 NVMe SSD: Fast PCIe Gen 4×4 SSD offering high-speed data transfer and compact M.2 design.

Lexar organizes workshops across India 

by

Lexar, has recently organized multiple workshops across Northern, Eastern, and Western parts of India, in collaboration with prominent photographers and studios. These workshops saw enthusiastic participation from over 150 professional photographers across India, where participants were equipped with essential knowledge and photography tips and tricks. The sessions were meticulously designed to cater to different facets of photography including Fashion, Travel, Portraits, and more. 

Through these workshops, Lexar focused on establishing direct connections with photographers and end-users, thereby facilitating the introduction of their latest memory offerings. The company aimed to enhance awareness of its innovative technology upgrades, emphasizing the blazing speeds and substantial capacities present in each of its memory solutions. By engaging directly with users, Lexar gained a deeper insight into their specific needs and preferences, ensuring their products effectively meet the demands of their consumers in the Indian market.

Commenting on the same, Fissal Oubida, General Manager of Lexar Co. Ltd, said, “We are committed to engaging closely with our consumers through extensive workshops and participation in consumer-centric exhibitions across India. At Lexar, understanding our consumers is paramount. Our robust R&D efforts are fueled by direct consumer feedback and supported by extensive testing in our state-of-the-art facilities. All Lexar products are rigorously tested across a wide range of devices including cameras, drones, video cameras, laptops, and mobile phones to ensure unparalleled quality, reliability, and data security. Our dedication to innovation and consumer trust is incomparable.”

Lexar has recently won the prestigious Red Dot Awards 2024, further solidifying its excellence in design and technology. Lexar is currently preparing to launch its highly anticipated Gold, Diamond, and Silver Plus range of memory cards in the Indian market soon. These new offerings provide blistering-fast maximum read and write speeds, and are meticulously designed to deliver exceptional performance and reliability, tailored to meet the diverse needs of photographers and content creators.

Lexar bags Seven Red Dot Awards 2024

by

Lexar, announces its achievement of winning seven prestigious Red Dot Awards 2024, held at the Aalto Theater Opera House, for its outstanding product design and innovation. The awards were presented to Lexar across various categories, including the latest Workflow series, portable SSDs, memory, vehicle-mounted DVR USB flash drives and the cardholder, further solidifying Lexar’s reputation for excellence in design and technology.

Red Dot Awards have been held since the 1950s and are often referred to as the “Oscars of Product Design.” The Red Dot label is globally recognized for exceptional product design, making it one of the world’s largest and most prestigious design competitions. The awards attract innovative products from all over the world and the decisions regarding distinctions are made by an independent panel of experts, called the Red Dot Jury, who evaluates and selects the winners based on their exceptional design achievements and product innovations.

Expressing the company’s gratitude, Mr. Fissal Oubida, General Manager of Lexar Co. Ltd, said, “We are thrilled to announce that seven of our innovative products have been honored with the prestigious Red Dot Design Award 2024! This recognition not only showcases our commitment to excellence and cutting-edge design but also highlights the dedication and hard work of our talented team. At Lexar, we strive to push the boundaries of technology and design, consistently delivering products that meet and exceed the evolving needs of our customers. Winning these awards reinforces our position as a leader in the industry and motivates us to continue our pursuit of innovation and excellence.”

Award-Winning Products:

Lexar SL500 Portable SSD with Magnetic Set

The first of our award-winning products is the Lexar SL500 Portable SSD Magnetic Set, a portable SSD that features USB 3.2 Gen 2×2. This product offers high-performance storage with read speeds of up to 2,000MB/s and write speeds of up to 1,800MB/s1. Its compact appearance and magnetic set designs are perfect for users on the go. The magnetized set includes the magnetic sleeve and magnetic ring that could snap the SL500 portable SSD onto the back of a device, effectively minimizing the potential for accidental drops. On the other hand, the iPhone-friendly design and up to 4TB capacity allow users to confidently shoot and record up to 4K 60FPS quality content directly to the drive with the iPhone 15Pro and iPhone 15 Pro Max. Data security3 is also offered through the 256-bit AES encryption software Lexar DataShield.

Lexar ARMOR 700 Portable SSD

The Lexar ARMOR 700 Portable SSD is built for high performance, durability, and wide compatibility. Users can make the most of their creative time and minimize transfer time with read and write speeds of up to 2000MB/s1 using the USB 3.2 Gen 2×2 feature. It’s an ideal option for travel in tough environments because of its durable and rugged design, which is capable of withstanding drops of up to 3 meters, and it has an IP66 rating for dust and water resistance2. The all-in-one Type-C and USB-A ports allow for plug-and-play compatibility with various devices, including PCs, Macs, tablets, iPhone 15 Series, Android, Xbox, PS4, and PS5. The Lexar ARMOR 700 Portable SSD also provides 256-bit AES encryption software for data security3.

Lexar ARES RGB DDR5 Desktop Memory

The specific Lexar DRAM product is equipped with premium SK hynix DRAM chips and attains the “Lexar Empowered by SK hynix” certification. Performance and stability are upgraded as the Lexar ARES RGB DDR5 is equipped with premium SK hynix DRAM chips, which provide everything content creators or gamers need with a high frequency of 8000MT/s and low latency of CL381. Additionally, the upgraded visual design of the Lexar ARES RGB DDR5 maximizes heat dissipation such as the 1.88mm-thick heatsink design and exclusive on-board Power Management IC (PMIC) thermal conductive pad. The customizable RGB lighting feature further even adds a touch of style. Furthermore, the exclusive and customized Printed Circuit Board (PCB) design could offer greater performance potential and significantly improve overclocking capabilities as well, making it a desirable choice for PC enthusiasts and content creators.

Lexar Professional Workflow

Lexar Professional Workflow is a versatile professional solution designed to optimize efficiency and performance during post-production. It features a multi-in-one storage workstation with 6 slots, allowing users to read and write 6 drives simultaneously and perform fast editing, copying, and data transferring. The device is an ideal solution for photography studios, image production teams, and Digital Imaging Technicians (DIT) because of its high compatibility and ability to read various devices, such as memory cards and portable SSDs. The Thunderbolt 4.0 offers reliable high performance with a 40Gbps transfer speed and supports 8K HDMI. Creators also have the flexibility to personalize their storage setup by connecting various devices with additional USB and Type-C ports. All these features allow users to manage multiple devices without sacrificing productivity.

Lexar Professional Workflow Go

Lexar Professional Workflow Go, a derivative product/mobile-friendly version of Lexar Professional Workflow, is specifically designed for people on the go. With this device, users can back up their data and view photos and videos without any delays. It has two slots and can transfer data at a maximum speed of 1050MB/s1, and the built-in power innovation ensures that it can serve as a backup for other out-of-battery devices like laptops. Furthermore, the durable design also incorporates an aluminum oxide layer for efficient heat dissipation and waterproof construction, guaranteeing stable and reliable data transmission even in challenging environments.

Lexar Vehicle Mounted DVR USB Flash Drive C50V/A50V

Lexar USB flash drives C50V and A50V are specially designed for car driving video recording and have recently achieved recognition by securing a product design award at the renowned Red Dot Awards. They have an impressive reading speed of up to 200MB/s and a writing speed of up to 40MB/s1. High compatibility is guaranteed as the C50V has a Type-C port, while the A50V has a USB port. The diminutive form and lightweight construction render it well-suited for seamless integration into the vehicle’s computer system. Made with original wafer particles to enable prolonged and uninterrupted recording and rewriting with a potential duration of up to 10,000 hours, thereby reducing the need to change the device frequently. 

Lexar C700 Card Holder

C700 Card Holder is specifically engineered to accommodate a diverse array of memory cards within a singular, IP54-rated waterproof, and anti-shock enclosure. The metal exterior ensures comprehensive safeguarding of the internal memory cards, facilitated by a user-friendly, pull-out design for easy accessibility. Discovering this cardholder could surprisingly accommodate up to 14 distinct memory cards, including microSD, SD, and CFexpress cards. The holder also features a specially designated compartment for an AirTag, providing effortless tracking functionality in the event of misplacement.

Lexar Introduces GOLD microSDXC™ UHS-II Card 

by

Lexar, announced the launch of the Lexar® Professional GOLD microSDXC™ UHS-II Card, designed to cater to the intensive needs of drone operators, action photographers, and UHS-II portable gaming enthusiasts.

The new Lexar® Professional GOLD microSDXC™ UHS-II Card sets a new standard in high-performance storage solutions with its exceptional read speeds of up to 280MB/s. This enables users to quickly transfer massive amounts of files and load games at lightning speed. With write speeds of up to 180MB/s and a V60 rating, the card ensures the capture of high-quality images and extended lengths of Full-HD and 4K UHD video without dropping frames, making it ideal for professionals and enthusiasts alike.

The Lexar® Professional GOLD microSDXC™ UHS-II Card is ideal for professionals and enthusiasts who need to capture and transfer large quantities of files quickly. Its blazing-fast read speeds and robust write capabilities empower users to enhance their creative workflows and achieve exceptional results.

With the latest innovation from Lexar, users can confidently shoot and capture from anywhere, at any time. While flash memory technology can be prone to data corruption from heat or water exposure, the Lexar Professional GOLD microSDXC™ UHS-II Card’s rugged design and high-quality construction ensure waterproof durability and resilience against extreme temperatures. This capability empowers professionals to operate effectively in the most challenging environmental conditions, maintaining reliability and performance without compromise.

The Lexar® Professional GOLD microSDXC™ UHS-II Card is now available at leading retailers and online stores in India, with prices starting at INR 3,000 for the 128GB version and INR 5,500 for the 256GB version.