AirAsia India announced a partnership with Hyperlocal Cloud platform Sugarbox, to launch a Airflix. Airflix is available across the airline’s fleet. Airflix offers over 6,000 hours of high-resolution content, including 1,000+ International and Indian movies, short films, and 1,500+ web series episodes, and also the ability to stream content from OTT Apps.
Airflix uses Sugarbox’s patented Cloud Fragment technology to provide digital access even when there is no in-flight connectivity. Airflix works in tandem with Airasia India’s in-flight ancillary platform, allowing customers to browse the menu and place orders using their mobile devices. With a speed of up to 1Gbps and storage capacity of 8TB, Airflix offers a host of customised options, including Games, Ed-tech content, News articles, Music, E-commerce. Guests can connect to ‘AirFlix’ by visiting www.airflix.airasia.co.in on their smartphones, tablet PCs, or laptops.
Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said, “We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”
Speaking about the collaboration, Rohit Paranjpe, Co-founder & CEO, Sugarbox, expressed, “We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with ‘AirFlix’. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.”