vivo, opens its biggest flagship store in the country by far in Ahmedabad. Spread across 3 floors, the store has a retail area of over 7000 sqft, the new experiential flagship store is envisaged to enhance the buying experience of the customers by providing a new and interactive environment. It offers an all-in-one immersive experience with dedicated activity zones for product experiences, consumer engagement, premium services, accessories, IOT, gaming, etc. Consumer will also have a delightful opportunity to participate in monthly workshops and upgrade to newer devices through fascinating schemes and offers.
In addition to this, vivo also opened one flagship store in Coimbatore, Tamil Nadu this month. With this, vivo India now has four flagship stores in the country including Ahmedabad, Bengaluru and Coimbatore, with a plan to build a network of 10 large size experiential stores by 2024. Also, the brand has a robust network of 650 exclusive stores.
Underlining vivo’s focus on experiential retail, Geetaj Channana, Head of Corporate Strategy, vivo India, said, “With consumer orientation as our key focus, we strive to create immersive and premium interactive experience at our exclusive stores for our consumers. Hence, our modern experiential flagship stores are designed in a way where consumers engage with the products in a meaningful way and get an integrated, hassle-free product experience under one roof.
Gujrat is one of our biggest markets in India, and we are excited to bring our largest store in Ahmedabad. We also plan to add more experiential stores in other Tier-1 cities as part of our long-term focus to offer immersive retail experience to our consumers.”
vivo’s flagship experience stores revolutionize consumer experience with a comprehensive, all-in-one approach.
These stores will feature:
- Consumer activity and photo zone: This zone will provide the customers with a chance to learn versatile ways of smartphone photography via the workshops, they will get to connect directly with vivo management, and experience different USPs of the brand.
- Product Experience Zone: The entire range of vivo products will be displayed in this zone and will complement the overall store atmosphere.
- Accessory and IoT zone: The entire range of vivo accessories will be displayed in this zone to complement the vivo phone buying experience.
- Service Center: A dedicated service zone where any vivo buyer can walk in and avail of any repair or breakdown-related services.
- Gaming experience zone: In this zone, consumers will get a chance to experience the Ultra Game Mode, wherein users can customize and tweak the settings of each game to improve their overall gaming experience and save battery life. These include the ability to selectively block calls, hide notifications, and more.
The vivo flagship store is located at GRF, 1st and 2nd Floor Pusti CrossRoads, Opp Brand Factory, Vijay Cross Road, Navrangpura, Ahmedabad -380009.
