OnePlus, announced the launch of the OnePlus Open Apex Edition, the newest variant of the OnePlus Open available in a brand-new colorway, Crimson Shadow. The original OnePlus Open hailed as the ‘Foldable of the Year’ in 2023, the new OnePlus Open Apex Edition introduces unparalleled upgrades in storage, AI image editing features, security and privacy to redefine the concept of high-end, top-of-the-line smartphones with the best foldable smartphone of 2024.
“The OnePlus Open is a flagship foldable masterpiece integrating our most cutting-edge technology,” said Kinder Liu, President and COO of OnePlus. “Since its launch last year, the series has received widespread acclaim from users worldwide. Building on what made the original the best foldable smartphone of 2023 for so many people, the new OnePlus Open Apex Edition offers a more luxurious option with enhanced storage, AI image editing features, privacy, and security. As the peak of OnePlus flagship devices and the unbeatable foldable champion of 2024, the OnePlus Open Apex Edition fully embodies our “Never Settle” mantra and marks another high for OnePlus as we embark on our second decade as a company.”
The OnePlus Open Apex Edition perfectly illustrates OnePlus’ iconic “modern elegance” design philosophy. The brand-new colorway is inspired by the classic OnePlus red tone while paying special tribute to the Hasselblad 503CW 60 Years Victor Red Edition by exquisitely blending subtle hues of luxury materials like leather to create an undeniable opulence. The darker, almost veiled tone offers a sense of mystery and evocation, hinting at an enduring timelessness. The design embodies the very essence of “Never Settle” and OnePlus’ reverence for Hasselblad’s classic masterpiece.
Adorned with an understated yet premium vegan leather back cover, the phone boasts a diamond-like pattern and vibrant orange accent on the Alert Slider, along with a dazzling light-reflective CD pattern on the camera dial encased in a stunning luxury glass dome. The Apex Edition offers a finish befitting of the most prestigious OnePlus foldable phone to date, symbolizing the pinnacle of OnePlus flagship devices while conveying powerful and unforgettable energy to users.
“There’s a true synergy between Hasselblad and OnePlus. Seeing how OnePlus has integrated our cameras into their latest products with such innovative and picture-perfect design is like unboxing a long-awaited gift,” said Bronius Rudnickas, Global Marketing Manager at Hasselblad. “The Hasselblad 503CW 60 Years Victor Red Edition is iconic, especially with its legendary burgundy-red leather accents contrasting beautifully against the other metallic silver elements. We’re truly thrilled to witness this classic color scheme revived on the OnePlus Open Apex Edition, which showcases equally impeccable craftsmanship and intricate technology that allows you to feel the complexity and delicacy behind the scenes.”
The industry-leading 1TB ROM meanwhile allows for the storage of a vast library of photos, videos, documents, and more, without the worry of running out of space. With one of the most advanced RAM and ROM configurations on a foldable smartphone, the OnePlus Open Apex Edition promises a luxurious, fast, and smooth foldable experience that is future-proof for years to come. The independent security chipset has also been certified for CC EAL5+, and the NFC security chipset for CC EAL6+ and EMVCo, guaranteeing an exceptional level of security beyond all expectations.
The phone sold out within a week in all available markets during its pre-sale period on OnePlus.com from October 19-26, 2023.
Weighing as little as 239g and measuring just 5.9mm in thickness when unfolded and 11.9mm when folded, the phone even challenges mainstream single-screen smartphones when it comes to portability. With a 3+4 software update commitment and a host of offers, the OnePlus Open Apex Edition guarantees long-term quality alongside unparalleled experiences that go far beyond the norm.
The OnePlus Open Apex Edition starts at INR 1,49,999, and will be available across OnePlus.in, Amazon.in, OnePlus Experience Stores, as well as offline partner stores such as Reliance Digital, Bajaj, Croma, Vijay Sales and more.
The OnePlus Open Apex Edition will go on open sale from August 10th, 10 AM onwards. The offers for purchase of OnePlus Open Apex Edition include the following:
- Customers can avail no cost EMI up to 12 months across leading bank cards; and Instant Bank Discount of INR 20,000 with ICICI Bank Cards.
- Customers can enjoy up to 24 months No Cost EMI upon purchase of the Apex Edition through Paper Finance across all offline channels, as well as avail exchange bonus of INR 8000.
- RCC customers can also enjoy an additional Linked Device Benefit worth INR 5000 on OnePlus.in upon purchase of the device.
- Current and new Jio post-paid users purchasing the new device can also enjoy other benefits worth INR 2,250 upon recharge.
- ICICI Bank customers purchasing the device offline can also enjoy benefits from the Easy Upgrades program along with 24 months of no-cost EMI.