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Nu Republic Unveils Cyberstud X4 Firefly and Cyberstud X2 Wireless Earbuds

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Nu Republic®, unveils two exceptional wireless earbuds— Cyberstud X2® and Cyberstud X4 Firefly®, offering users both visual appeal and advanced audio technology in one powerful package.

The Cyberstud X2® brings an exciting new dimension to wireless earbuds, designed to be a true style statement. In a total industry first design, the Cyberstud X2® wireless earbuds doubles as a locket you can flex around your neck, adding serious street punk style to your fashion.  

Featuring a reactor-inspired design, the Cyberstud X2® is a head-turner. With its sleek metal chain, these earbuds can be worn around the neck, blending tech with fashion in a way that sets them apart. It’s not just about looks—Cyberstud X2® packs a powerful audio punch with its 13mm neodymium drivers, ENC technology, and 70 hours of playtime, making it an ideal choice for those who want both style and performance.

Nu Republic® Cyberstud X2® is available at a best buy price of INR 2499 and is exclusively available on www.nurepublic.co

Standout Features: | Environmental Noise Cancellation (ENC) | Dual Mode (Game/Music) | 13mm Neodymium Drivers | Upto 70 Hrs Playtime* | Stylish Design with Metal Chain

While the Cyberstud X2® Wireless Earbuds are all about fashion-forward functionality, the Cyberstud X4® takes a more dynamic approach with its firefly-inspired design featuring LED breathing lights that add a glow, making it an instant standout.

Its bold design is not just for show; the Cyberstud X4® is packed with powerful features like Active Noise Cancellation (32DB) X-Bass® technology, delivering deep, rich audio with crisp vocals, and Bluetooth V5.3 for seamless connectivity. With dual modes for gaming and music, and ultra-low 40ms latency, it’s built for performance, whether you’re gaming or enjoying your favorite tracks. Plus, its rapid 15-minute fast charging ensures that the Cyberstud X4® is always ready to elevate your sound experience while turning heads with its stunning design.

Ujjwal Sarin, Founder – Nu Republic®, expressed his excitement about the launch: “At Nu Republic, we believe that tech should not only perform exceptionally but also reflect your style and personality. With the Cyberstud X4®, we’ve created an immersive experience with its captivating firefly-inspired glow and audio power that transforms the way you hear sound. On the other hand, the Cyberstud X2® is for those who want their earbuds to be an extension of their fashion—its metal chain design lets you wear it like an accessory, and the tech inside is just as impressive. Whether you’re a gamer or a music lover, these earbuds bring innovation and self-expression together in a way that’s never been done before”

Nu Republic® Cyberstud X4® is available at a  best buy price of INR 1799 and is available on www.nurepublic.co, Blinkit.com and all leading quick commerce platforms

Standout Features: | Active Noise Cancellation I Dual Mode (Game/Music)| X-Bass® Technology | Upto 72 Hrs* Playtime I LED Breathing Lights

Sony BRAVIA Theatre U hits markets

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Sony announced the launch of the highly anticipated BRAVIA Theatre U, a state-of-the-art home entertainment solution designed to deliver an immersive cinematic experience in the comfort of your living room. The new neckband speaker delivers immersive sound that surrounds your ears for open-air yet personal listening. It is tailored for those seeking unparalleled audio-visual quality, combined with comfort and cutting-edge technology. Packed with advanced features, it is the ultimate companion for a seamless home theatre experience. 

  1. Enjoy movies without disturbing others with high-quality audio

The BRAVIA Theatre U offers an immersive cinema experience at a high volume without having to worry about the surroundings. Enjoy a thrilling Dolby Atmos® experience and make movies incredibly immersive by combining BRAVIA Theatre U with a compatible BRAVIA. The 360 Spatial Sound creates your own spatial sound field for atmospheric listening when paired with Sony’s compatible BRAVIA TVs. Front shot of BRAVIA Theatre U with X-Balanced Speaker Unit shown on left and right

The X-Balanced Speaker Unit enhances movies and dramas with cinema-quality audio, so every word spoken by the actors is clear and precise. Connect two BRAVIA Theatre U speakers to a single TV or other devices using the Speaker Add function. Each viewer can enjoy clear, immersive surround sound with the freedom to adjust the volume to a preferred level. Designed with advanced noise isolation technology, the device ensures crystal-clear audio for the user while minimizing external sound leakage. 

  1. With lightweight and secure fit design be entertained for hours in total comfort

The BRAVIA Theatre U is designed with exceptional comfort for extended movie-watching sessions. A lightweight design with secure fit ensuring your neck and shoulders stay relaxed, no matter how much watching, gaming or working you are doing. The cushioned materials provide a relaxed experience, while the adjustable features accommodate various head sizes, enhancing overall wearability, the ergonomic build ensures a snug yet comfortable fit, allowing users to immerse themselves in their favourite films for hours without discomfort. 

  1. Optimized to deliver the best audio experience with BRAVIA televisions

The BRAVIA Theatre U is designed to complement BRAVIA TVs, offering an unmatched home entertainment experience. When paired with BRAVIA TVs, it enhances the visual and audio synergy, providing vibrant 4K HDR imagery and immersive sound. This seamless integration ensures that viewers enjoy rich, dynamic content with enhanced clarity and depth. The combination of BRAVIA’s advanced display technology and BRAVIA Theatre U’s superior audio capabilities creates a truly cinematic experience at home.

  1. 12-hour battery life with quick charge capability for uninterrupted use

Whether you are in the middle of a cinematic journey or need a quick power boost, the BRAVIA Theatre U‘s battery performance is designed to match the demands of modern, high-intensity entertainment. 

It offers an exceptional 12-hour battery life, ensuring uninterrupted entertainment throughout extended movie marathons or gaming sessions. Additionally, the quick charge feature gives an extra hour of playtime with just 10 minutes of charge.

  1. Precise Voice Pickup technology ensures clear and focused sound

An AI-based noise reduction algorithm utilizing Precise Voice Pickup Technology delivers excellent call clarity across a variety of different environments. By using advanced microphones and noise-cancellation algorithms, this technology isolates the speaker’s voice from background sounds, delivering crisp and clear communication. Whether you are participating in video calls or interacting with voice assistants, this technology enhances the intelligibility of your speech, ensuring that every word is heard distinctly and accurately which is integral to providing a seamless, hands-free audio experience.

  1. Supports multipoint connection to two devices for versatile use

The multipoint connection in BRAVIA Theatre U allows users to connect and switch between two devices simultaneously ideal for users who demand flexibility and efficiency in their home entertainment setup. This feature enables seamless transitions from one device to another, such as switching from a laptop to a smartphone, without the need to disconnect and reconnect. It enhances convenience and multitasking, making it easier to handle calls, stream content or manage multiple devices effortlessly. 

  1. Splash-proof design makes it durable for everyday activities

The BRAVIA Theatre U’s IPX4 water resistant making it ideal for everyday use, ensuring durability against accidental splashes and spills. This feature enhances its practicality, allowing users to enjoy their entertainment without worrying about potential damage from everyday occurrences. Whether you are using it in a lively living room or near the kitchen, the splash-proof build guarantees that the BRAVIA Theatre U remains reliable, and its open-air design allows you to talk naturally.

  1. Simultaneous playback TV sound for a seamless audio experience

This feature ensures that TV and BRAVIA Theatre U can play sound simultaneously, providing a richer and more immersive listening experience. It eliminates the need to choose between TV speakers and external audio, allowing for a fuller, more dynamic soundscape that elevates your enjoyment of movies, shows, and games. So, while your partner is watching TV, you can listen in the same high quality through your personal neckband speaker as you cook, tidy up or move around the room.

  1. Keeping environment and accessibility in mind for all

Sony’s home audio products are designed not only for excellent sound experiences but also with the environment in mind. We are committed to using less virgin plastic in our products and packaging. Approximately 35% recycled plastics and recycled fabrics have been used in BRAVIA Theatre U, as well as paper-based original blended material in the packaging. To help make setting up BRAVIA Theatre U easier for everyone including people who are blind or have low vision, we’ve included raised square frame inside the packaging surrounding a QR code1. Scan the code to go straight to the web instruction manual with screen reader support.

Pricing and Availability

BRAVIA Theatre U will be available across all Sony Centers, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India from 23rd September 2024 onwards.

ModelBest BuyAvailability Date
BRAVIA Theatre U (HT-AN7)Rs. 24,990/-23rd September 2024 onwards

Sony Unveils WF-C510 Wireless Earbuds

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Sony India has announced the WF-C510 truly wireless earbuds offering Sony’s renowned quality sound in a compact design. The earbuds pack a powerful battery life and comfortable design along with enhanced features at an affordable price, making them ideal for listening your way all day. With a choice of blue, yellow, black or white, you can find the color that suits you best.

All Day Comfort

  1. Compact, lightweight and comfortable with a secure fit

Sporting a smaller and more compact design verses previous generations, the WF-C510 are all about comfort. The WF-C510 are Sony’s smallest ever closed type earbuds, so even those with smaller ears can achieve a more stable fit. The WF-C510 earbuds combine a shape that perfectly matches the human ear with an ergonomic surface design for a more stable fit. Designed utilising extensive ear shape data collated since introducing the world’s first in-ear headphones in 1982, as well as evaluation of the sensitivity of various types of ears, to ensure an ideal shape that is comfortable for many people. The earbuds also feature a rounded design and matte finish for additional comfort. Plus, a flat and wider surface button has been added to ensure effortless operation, meaning you can listen to your music with no interruptions. 

  1. Designed for everyday convenience with 22 hours of battery life and quick charge of 5 mins gives 1 hour playback


      Compact cylindrical charging case

With smaller earbuds comes a smaller charging case. The compact cylindrical charging case has thinner design compared to the previous model making it even more convenient to carry in a pocket or bag, allowing you to take the earbuds wherever you go. With a long-lasting battery life of up to 11 hours and another 11 hours in the case, you can enjoy hours of uninterrupted play time and 5 minutes of quick charging provides you with up to 60 minutes of listening time ensuring you can enjoy your music all day long.

  1. Make every day listening easy with multipoint connectivity and IPX4 rating

The WF-C510 are compatible with Sony’s Multipoint Connection which lets you connect to two Bluetooth® devices simultaneously. With an IPX4 water resistance rating, the earbuds can handle splashes and sweat, ensuring durability in various conditions. With ‘Quick Access’ you can easily operate Spotify Tap allowing you to get your tunes playing in just a few simple taps. The WF-C510 can easily be paired with your device with Fast Pair and Swift Pair. Additionally, you can use either the left or right earbud independently after removing it from the charging case, making them ideal for multitasking.

  1. With Ambient Sound Mode, hear your surroundings clearly while enjoying the music

Ambient Sound Mode

The earbuds feature Ambient Sound Mode which allows you to hear the sound around you while listening to your music. Whether you are walking, commuting, or exercising, the Ambient Sound Mode ensures you remain connected to the world around you without interrupting your music experience. In addition, by turning on the “Voice Focus” function, the WF-C510 captures human voices while suppressing noise. You can personalise the sound settings within the Sony | Headphones Connect app. No matter what genre you are into, listen to music how it is meant to be listened to with the EQ customs, giving you the option to customise your sound for every music preference.

  1. Compact earbuds delivering powerful, high-quality audio

Despite their compact size, the WF-C510 earbuds do not compromise on sound quality. Thanks to DSEE (Digital Sound Enhancement Engine), they deliver high-quality audio, creating an authentic listening experience. With well-balanced sound tuning across low to high frequencies, vocals are natural and clear. Additionally, you can enjoy immersive 360 Reality Audio for a spatial listening experience.

  1. Keeping environment in mind, earbuds and case are partially made of recycled plastic

Sony has crafted the WF-C510 to be both stylish and environmentally conscious. Earbuds and case are partially made of recycled plastic and feature packaging made entirely without plastic, highlighting Sony’s dedication to minimising the environmental impact of their products and practices.

Product availability, price, color variants and launch offer

The WF-C510 will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and other e-commerce website in India from 26th September 2024 onwards. 

Best Buy PriceSpecial Launch offer (Inclusive of cashback)AvailabilityColor
INR 4,990/-INR 3,990/-26th Sep 2024 onwardsBlue, Yellow,Black & White

As a special launch offer, Sony is offering an additional cashback offer of Rs. 1,000/- on WF-C510 earbuds which can be availed through select credit cards in online and offline channels till 31st October 2024. 

itel Unveils Rhythm Pro Earbuds

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itel has launched the Rhythm Pro Earbuds to elevate the audio experience for Gen Z users on the go. Designed to meet the demand for uninterrupted audio, these earbuds offer 100 hours of playtime and ultra-fast charging capabilities. The device also features a 360* deep bass technology, for a theatre-like experience on the go. These sleek dual-tone earbuds with a fusion of style and innovation, are poised to emerge as an iconic everyday companion for the modern youth of India.

Commenting on the latest launch, Arijeet Talapatra, CEO, itel India, said “At itel, our strategy has always been to innovate based on deep consumer insights, aligning our products with the evolving needs of our users.The launch of the Rhythm Pro Earbuds underscores this commitment by addressing a key demand for extended, uninterrupted usage with 100 hours of playtime. By integrating AI Environmental Noise Cancellation (ENC) and ultra-fast charging, we’ve created a product that enhances both convenience and performance, ensuring our consumers experience cutting-edge technology that fits seamlessly into their fast-paced, connected lifestyles—all at an accessible price point.”

A quick 10-minute charge provides up to 3 hours of playback, allowing users to stay connected to their favourite audio content without delays. In addition, the Rhythm Pro is equipped with advanced AI Environmental Noise Cancellation (ENC) technology, delivering an immersive listening experience by minimizing background noise and allowing users to fully focus on their content without distractions. The itel Rhythm Pro, with touch support, long battery life, and stylish design, is a complete package offered at an attractive price of INR 1299.  

These earbuds are powered by Bluetooth V5.3, allowing consumers to enjoy uninterrupted connectivity up to 10 meters (30 feet). Each earbud is equipped with an ample 40mAh battery, while the charging case boasts an impressive 650 mAh battery capacity. The earbuds are available in two elegant dual-tone colours including Phantom Black and Midnight Blue along with two single-tone colours; Ivory White and Daylight Green making them a stylish fashion accessory as well.

Specs Sheet:

Itel Rhythm Pro
Style (Full/Half)Full
Total Play Time100 Hour
Battery Size (mAh)40mAh/650mAh
Charging Type10min=180min
BT versionV5.3
Driver Size10mm
ANCN/A
ENC SupportedYes
No. of Mic2
Water RatingIPX5
Touch ControlsYes

Beats Unveils iPhone cases with MagSafe and Camera Control

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Beats announced a new line of iPhone cases with support for MagSafe and Camera Control. Lined with soft microfiber material and bold interior accent colors, the Beats case for the iPhone 16 lineup is available to order starting today in four colors, Midnight Black, Summit Stone, Riptide Blue and Sunset Purple, for INR 4,900.

“We’re delighted to introduce the first iPhone case designed by Beats,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Beats has always been synonymous with distinctive style and vibrant colors and our new cases are the perfect way to accessorize the new iPhone 16 lineup.”

The hardshell polycarbonate back is complemented by flexible sidewalls to optimize shock absorption, while making the case thin, light, and easy to grip. The smooth outer surface is treated with a glossy scratch-resistant coating for extra protection, and the soft microfiber lining protects the iPhone. Beats cases work seamlessly with the new Camera Control on the iPhone 16 lineup, featuring a sapphire crystal coupled to a conductive layer that communicates finger movements to the Camera Control.

The case is MagSafe compatible, with built-in magnets that align perfectly with all iPhone 16 models for an easy attach experience and efficient wireless charging. Beats iPhone 16 case packaging is 100% fiber-based. The wood fibers are 100% recycled or responsibly sourced.

Available in four premium colors for iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max