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Hardware

ASUS Introduces ROG Strix OLED XG27AQDMG and ROG Strix XG27UCG

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ASUSRepublic of Gamers (ROG) today announced two new gaming monitors, each with world-first features. The ROG Strix OLED XG27AQDMG is the world’s first glossy WOLED gaming monitor; and the ROG Strix XG27UCG is the world’s first dual-mode LCD gaming monitor. ROG also announced a firmware update for the Swift OLED PG27AQDM.  

ROG Strix OLED XG27AQDMG

The ROG Strix OLED XG27AQDMG is the world’s first gaming monitor to feature a glossy WOLED display. The glossy panel, combined with the latest OLED technologies, allows the XG27AQDMG to showcase vibrant colors, sharper images, and the darkest black hues under any lighting conditions. It also provides up to 20% brighter visuals compared to previous generation ROG monitors.  While OLED displays offer incredible colors and lightning-fast response, some users may experience flicker when Variable Refresh Rate (VRR) is activated due to the way OLED pixels are electrically controlled. This is further amplified by significant refresh-rate fluctuations and the human eye’s sensitivity to changes in relative brightness, especially in darker scenes.

This 27-inch (26.5-inch viewable) QHD (2560 x 1440) OLED gaming monitor boasts a jaw-dropping 240 Hz refresh rate, 0.03 ms gray-to-gray (GTG) response time, and NVIDIA® G-SYNC® compatibility to deliver superfast and supersmooth tear-free visuals. Unlike monitors that integrate the power adapter in the monitor, the latest ROG monitors feature a separate adapter to reduce overall temperature and reduce the risk of burn-in to extend the lifespan of the OLED panel. Plus, the XG27AQDMG features a custom heatsink, ASUS OLED Care features to further reduce the risk of burn-in, and a microfiber cleaning cloth.

For convenience, the XG27AQDMG features a smaller footprint that takes up minimal desktop space and has a built-in phone holder so mobile devices are within easy reach. It has a MSRP of US$ 699 and will be available on May 30, 2024.

ROG Strix XG27UCG

The 27-inch 4K ROG Strix XG27UCG is the world’s first LCD monitor with a dual mode that allows users to easily switch between native 4K @ 160 Hz visuals and FHD @ 320 Hz visuals via a monitor hot key, giving them the best possible performance and visuals. The Fast IPS 4K panel has a pixel density of 164 pixels per inch (PPI) and 1 ms GTG response time ensure extreme levels of detail and ultrasmooth gaming visuals for unmatched levels of immersion. For added convenience, the compact stand of the XG27UCG frees up desktop space and  features a groove that can be used to prop up mobile devices. The XG27UCG offers users a multitude of connectivity options including USB Type-C® Power Delivery, DisplayPort™ 1.4, and HDMI® 2.1.

Availability & Pricing

ASUS ROG Strix OLED XG27AQDMG and ROG Strix XG27UCG will be available later this year. Please contact your local ASUS representative for further information.

Lexar to participate at GITEX Africa 2024

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Lexar, is gearing up for its participation at GITEX Africa 2024, Africa’s largest tech and start-up event, where it will showcase its latest range of high-capacity memory solutions that are among the fastest of its kind in the world. Under the High Patronage of His Majesty King Mohammed VI of the Kingdom of Morocco, the 2nd edition of GITEX Africa will take place from 29-31 May 2024, under the authority of the Moroccan Ministry of Digital Transition and Administration Reform and hosted by the Digital Development Agency (ADD). Lexar’s product portfolio at the event aims to address the needs of Africa’s young and rapidly growing digital economy, buoyed by Morocco which is regarded as the gateway for technological transformation in the continent. 

Fissal Oubida, General Manager – Middle East, Africa, and India, Lexar, said, “Uniting leading global tech companies to advance Africa’s digital economy is a key mandate of the Moroccan government. GITEX Africa is a signature tech and start-up expo that is poised to define the next phase of the continent’s digital economy and Lexar is ideally positioned to address the needs of this market with our cutting-edge product lineup. Morocco is one of the most technologically advanced countries in Africa and its strategic location as a geographical and cultural bridge between Africa and Europe makes it a major trade hub in the region. Moreover, the government’s strategy for digital transformation aims to create a conducive environment for digitization of Morocco’s growing economy.”

“We are excited to be back at GITEX Africa, especially at a time when we are focused on further strengthening our presence in the continent and building a strong distribution network across Africa.

The recent distributor partnerships we signed in Morocco perfectly align with our growth strategy in Africa and allow our customers greater accessibility to Lexar’s innovative solutions,” added Oubida. 

“We look forward to the excellent platform that GITEX Africa presents to connect with our industry partners, develop strategic relationships, and extend our association with Africa’s dynamic tech ecosystem. We are certain our participation at the event will help take our African business to the next level,” concluded Oubida.

Fastrack  Fleek  Watch hits markets

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Fastrack, unveils its new collection, ‘Fastrack Fleek’. The collection features 17 watches which fuse different  elements.

The campaign film is set with dynamic visuals inspired by the shapes and facets of the watches. The video is a visual feast, featuring a mix of life size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other in a fresh way while making a serious style statement.

The men’s watches feature unique case shapes, edgy grooves on the dials, and an innovative sub dial layout that gives them a dapper yet unconventional look. The women’s series is a story in glamour with studded embellishments on both the dial and bracelet, instantly grabbing the spotlight. With the sleek mesh strap and vibrant color combinations, the collection has a perfect match for any outfit.

With prices starting at Rs 2795 and going up to Rs 6195, the collection has something for every budget and style preference.

Get your Fastrack Fleek watch and own the party scene. Visit your nearest Fastrack store, shop online at https://www.fastrack.in/, or find us at Titan World and other authorized dealers nationwide.

BenQ RD240Q monitor to hit markets

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BenQ, has unveiled its innovative RD240Q monitor, marking the debut of the RD Series — the first-ever range of monitors specifically engineered for programmers and developers. The RD240Q is designed with BenQ’s unique Fine-Coated Panel, which features advanced anti-glare and anti-reflective properties tailored for coding, offering developers an optimal and adaptable coding environment.

The RD240Q is equipped with BenQ’s proprietary coding mode, which enhances text clarity, making code more distinguishable in various lighting conditions and themes. This feature is crucial for developers working in diverse software development environments. Additionally, the monitor includes a Coding HotKey that aids programmers in achieving a deep, focused state of flow, enhancing productivity, particularly for seasoned developers.

The monitor features a 24.1-inch display with a 16:10 aspect ratio WQXGA, allowing more lines of code to be displayed vertically, and offers both ergonomically adjustable and fixed stand options. It is also equipped with a KVM switch, multi-stream transport, and BenQ’s suite of productivity software.

The RD Series also focuses on comfort, incorporating Night Hours Protection technology that combines minimal brightness settings, an eye-care filter, dark room optimization, and Brightness Intelligence Gen2, which automatically adjusts to ambient lighting.

Speaking on the occasion, Mr. Rajeev Singh, Managing Director – BenQ India and South Asia stated, “With its versatile programming-centric design, exceptional clarity and thoughtful eye care and comfort features, the RD series empowers experienced developers to navigate seamlessly through various coding tasks while maintaining a focused state of clear thinking. This innovative line reaffirms BenQ’s commitment to developing user-centric solutions that boost productivity.”

Price and Availability

Priced at Rs 31,990, the BenQ RD240Q is set to launch by late May ’24 at BenQ E-store, Amazon, and leading Gadget & IT retailers. Reserve yours now with pre-orders exclusively at the BenQ E-store.

Lexar channel partners with Adarsh Technologies 

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Lexar, has announced the appointment of Adarsh Technologies based in Bengaluru, as its strategic channel partner for the state of Karnataka, South India. Under this development, Lexar shall be strategically employing the retail network of Adarsh Technologies, to make its comprehensive range of products available in prominent locations across Karnataka, starting with its complete portfolio of SSD (both internal and external), USB, and DRAM.

Lexar’s portfolio includes a wide range of memory and storage solutions, including SSDs, DRAM modules, SD cards, microSD cards, and card readers. The partnership with Adarsh Technologies aligns with Lexar’s commitment to providing high-quality products to meet the growing demand for reliable and innovative memory solutions.

Commenting on this, Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa and India, Lexar, said, ” South India is a growing region and we want to aggressively meet the demands of our consumers. We are thrilled to collaborate with Adarsh Technologies, and by combining both our strengths, I believe we will be able to grow and strengthen Lexar’s local presence and reach in South India. With over 30 years of experience in the IT industry and strong connections with top-tier brands, their deep market understanding and strong sales team, align perfectly with Lexar’s commitment to delivering high-quality products and exceptional service to customers.”

left to right:  K. Subhadeepan, Product Manager Redington Limited; Jagdish Purohit, Managing Partner at Adarsh Technologies; Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa and India, Lexar.

In response, Jagdish Purohit, Managing Partner at Adarsh Technologies, stated, “We are excited to collaborate with Lexar and enhance the availability of their product portfolio in South India. The growing creator community in the country has driven increasing demand and multiple use cases for advanced memory and storage solutions. Adarsh Technologies will work closely with Lexar to ensure the products are accessible and available to everyone.”