T3 India

GANDHI MATHI

Blaupunkt Introduces SBW600 Xceed Dolby Atmos

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 Blaupunkt, launches its premium offering, the SBW600 Xceed Dolby Atmos Home Theatre. This state-of-the-art system delivers an unrivaled Dolby Atmos experience, directly bringing the cinematic magic of immersive sound into your home.

The SBW600 Xceed stands out as one of the finest in its category, blending cutting-edge technology, impeccable design, and extraordinary audio performance. It redefines 360° sound with its advanced speaker configurations, featuring strategically placed top, front, and side speakers on the soundbar and dual rear satellite speakers designed to envelop listeners in seamless 3D audio.

Whether it’s bullets flying past, birds fluttering overhead, or the roar of an F1 car speeding by, the SBW600 Xceed places you right in the heart of the action. This is made possible by integrating Dolby Atmos technology, delivering spatial sound like never before.

Blaupunkt brings together German precision and American technology to deliver superior sound quality. The SBW600 Xceed integrates cutting-edge sound processing algorithms that harmonize perfectly with Dolby Atmos, DTS, and IMAX-enhanced technologies. This synergy guarantees a level of clarity and depth unmatched in the home audio segment. This means that the SBW600 Xceed is notable not only in terms of quality sound but also in terms of durability. Its all-metal construction encases every speaker driver with metal to ensure its resilience against high vibrations and long-term use. This robust build guarantees a lifetime of exceptional performance, making it an investment in quality and longevity.

Designed for both immediate and future requirements, the SBW600 Xceed has an expansive list of connectivity options, which include HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth. Its intuitive design ensures quick setup and seamless integration with a variety of devices, providing maximum convenience and versatility.

As Blaupunkt completes a century with innovation, SBW600 Xceed is an epitome of excellence in audio technology, making it a standard for reliability, performance, and design. This product features Dolby Atmos technology for an immersive 3D surround sound experience, with its 360° sound design consisting of top, front, and side speakers coupled with dual rear satellites for unparalleled audio depth. This all-metal construction design makes the SBW600 Xceed durable while offering advanced connectivity options, such as HDMI-ARC, Optical, AUX, and Bluetooth. It is constructed with premium-grade components to offer exceptional sound clarity and spatial precision.

The Blaupunkt SBW600 Xceed Dolby Atmos Home Theatre is available now, redefining home entertainment for discerning audiophiles.

TP-Link Teams Up with Optiemus

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Optiemus Electronics Limited (“OEL”) announced a strategic partnership with TP-Link, a leading global electronics brand, to manufacture its world-class networking devices and smart home products in India. This collaboration reinforces TP-Link’s commitment towards the ‘Make in India’ vision and bolsters India’s resolve to become the global hub for telecom and electronics manufacturing.

Under the partnership, OEL will be manufacturing a range of key telecom and IoT products like GPON (ONT), cameras (Security and Surveillance), Home Wi-Fi routers, Enterprise Routers, Modems/ Gateways, SOHO Switches, and other network expansion devices. These products will be manufactured in OEL’s state-of-the-art manufacturing facility having a capacity to produce up to 6 million devices per year.

This collaboration will also pave the way forward to develop and manufacture electronic products for export markets. OEL has been already investing in the development of a strong local ecosystem. OEL will continue to focus on developing a local supply chain to provide power adapter, mechanical parts, and more for TP-Link. This will reduce import dependencies, and provide better control on supply.

This strategic partnership will contribute significantly in India’s step towards becoming an information technology (IT) manufacturing hub. Together this partnership will create more employment opportunities in the country.

The production of Made-in-India TP-Link products will commence from February 2025 and finished products will be available for domestic market by March 2025. A. Gururaj, Managing Director, Optiemus Electronics Limited said, “We are excited to partner with TP-Link, a globally leading name in networking devices, in line with our strategic vision of forging alliances with global leaders. This marks a significant milestone also for Optiemus, as we enter a new category in electronics manufacturing and move forward in further diversification. Collaborating with such a renowned global IT brand

will also enhance our potential to drive exports and deliver world-class products to international markets. By leveraging our advanced manufacturing capabilities in telecom and electronics products and TP-Link’s technological expertise, we aim to deliver world-class products while contributing to job creation, skill development, and the overall vision of Atmanirbhar Bharat.”

Sanjay Sehgal, Director & COO of TP-Link commented on the collaboration, noting its significance in deepening their involvement in India’s thriving electronics manufacturing landscape. “The rapid growth in India’s data consumption and broadband adoption presents a compelling opportunity to cater to this dynamic market with locally manufactured products. The partnership advances the vision of Atmanirbhar Bharat while creating opportunities to explore global export markets, highlighting the competitiveness of products manufactured in India and strengthening the country’s reputation as a trusted manufacturing hub for the international market” he said.

TP-Link Introduces Scheme for Partners

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TP-Link, announce its latest partner-focused initiative – the “Jet Set Link” Scheme, designed exclusively for Tier 3 partners. Running from January 1, 2025, to March 31, 2025, this scheme offers partners incredible rewards for their continued support and outstanding performance.

Elaborating on the initiative, Mohit Maheshpuria, General Manager – SMB, TP-Link India, said “We value our partners immensely and it’s our constant endeavor to strive for the same and keep rewarding their hard work and commitment. The ‘Jet Set Link’ scheme is our way of beginning of new calendar year to motivate them and achieve new milestones while building a strong business ecosystem.”

The scheme is a multi-slab incentive one having different milestones to achieve and with each milestone the reward gets increased. The first slab is of achieving a target of Rs 25 Lakhs and a partner gets entitled for 10 units of TP-Link EAP225 Wireless Access Point free. In the second slab on achieving a target of Rs 45 Lakhs, the winner gets 10gram gold coin. The top slab is of Rs 75 Lakhs and on completing the target, the partner is entitled for a couple ticket to Europe for a 4-night/5-day trip.

The scheme is applicable to purchases made through Regional Distributors and National Distributors, focusing on the Switches, Access Points, Routers and Gateways with specific SKUs. Details of the product SKUs and other terms and conditions included are available with TP-Link sales team, National Distributors teams and Regional Distributors teams.

ECS Unveils Digital Solutions at ISE Barcelona 2025

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Elitegroup Computer Systems (ECS) announce its participation in ISE 2025, which will be held from February 4 to 7 at Booth No. 4P260 in Hall 4, Fira Barcelona, Spain. At the event, ECS will showcase its full lineup of LIVA Mini PCs, including the ultra-compact Q series, versatile Z series, high-performance One series, rugged M series, and the X series for multi-display digital signage. These solutions are ideal for a range of applications, including digital signage, smart vending machines, kiosks, factory automation, and AOI systems.

LIVA X3A Mini PC: Advanced Digital Signage Solution with Android and Multi-Display Support

The ECS LIVA X3A is a powerful ARM-based digital signage player designed for diverse applications such as retail stores, shopping malls, restaurants, banks, hotels, and airports. Equipped with ContentSync software, the X3A offers flexible, easy-to-manage digital signage solutions. Powered by the Rockchip RK3588 processor, 8GB LPDDR5 memory, and 64GB eMMC storage, it supports up to four HDMI ports, delivering three 4K UHD video outputs and one HD video output simultaneously.

ContentSync enables smooth, intuitive management with features like screen splicing for seamless dynamic displays and customizable scheduling options. The modular design of the LIVA X3A allows for easy expansion with two optional boxes: PoE (Power over Ethernet) for IP surveillance integration, and 4G LTE for outdoor advertising applications, such as in public plazas, bus stations, or vehicle-based mobile ads.

With its fanless design and DIN-rail mounting, the LIVA X3A ensures stable operation, easy installation, and low maintenance, making it an ideal choice for a wide range of commercial digital signage needs.

LIVA Z5 PLUS Series Mini PC: Optimized for Self-Service Kiosks

The ECS LIVA Z5 PLUS Series Mini PC delivers high-performance computing in a compact design, making it an ideal solution for various self-service kiosk applications, including self-ordering systems, vending machines, parking payment terminals, and ticketing services. Powered by the 13th/14th Generation Intel® Core™ i Processor, the system offers scalable memory and storage options, ensuring powerful performance with energy efficiency.

Equipped with USB4 (20Gbps) and USB 3.2 Gen 2 (10Gbps) ports, it ensures ultra-fast connectivity for smooth operation. The LIVA Z5E PLUS and Z5F PLUS models are designed with two COM ports supporting RS232/422/485 and two additional RS232 COM ports, facilitating seamless integration with various kiosk peripherals, such as credit card readers, barcode scanners, coin/bill validators, keypads, and thermal printers. This versatility and performance make the LIVA Z5 PLUS series a reliable choice for self-service kiosk environments.

LIVA Q3D Series Mini PC: Compact, Versatile, and Ideal for Multiple Applications

The ECS LIVA Q3D and Q3H Mini PCs are built with the Intel® Jasper Lake processor, offering compact yet powerful performance. Featuring up to 128GB of eMMC storage and multiple USB ports, these devices allow for easy peripheral expansion. The LIVA Q3 series also includes HDMI CEC remote control functionality, enabling users to power the PC on and off using a TV remote.

The LIVA Q3H model comes with an HDMI-in port, making it perfect for video conferencing and meeting systems. It allows seamless connection to a guest PC, enabling projection through the existing video setup. With its small footprint, the LIVA Q3 series is also an excellent choice for applications like digital signage, self-service kiosks, and vending machines, offering flexibility and convenience in a wide range of environments.

Canon Unveils New RF Lens, Sets New Standard

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Canon announced the RF16-28mm F2.8 IS STM, a new full-frame RF mount wide-angle zoom lens for the EOS R mirrorless system. Equipped with a bright f/2.8 constant aperture, the RF16-28mm F2.8 IS STM is Canon’s second lens in affordable yet quality and performance at par with L series after 28-70mm F2.8 STM lens announcement with constant aperture zoom lens.

Versatile Ultra-Wide Angle Zoom Lens

Ultra-wide angle zoom lenses are an extremely popular next lens to get and especially so for creators due to their wider coverage, dynamic perspective, and framing flexibility. The RF16-28mm F2.8 IS STM will be the first of its class to supercharge these features with a bright, constant f/2.8 aperture. Previously only available on prime lenses or professional-grade lenses, it is now possible for creators who are on a tight budget to create beautiful bokeh or shoot in low light with increased control over exposure settings, regardless if they are creating dramatic compositions at 16mm or more natural-looking context-filled portraits at 28mm.

The lens can also be utilised as a constant aperture standard zoom lens when paired with APS-C cameras, offering a highly versatile full-frame equivalent focal range of 25.6mm to 44.8mm, ideal for scenes as diverse as landscapes, street and documentary, everyday life, and portraiture.

Handheld Still and Video Shooting with Ease

Designed to be compact and lightweight, the RF16-28mm F2.8 IS STM is around 9.1cm long when fully retracted, and weighs about 445g, which is similar to the RF28-70mm f/2.8 IS STM. It can also be fitted onto a gimbal, creating a lighter and user-friendly setup that is ideal for travel, hikes, and exploration.

When using compatible cameras such as the EOS R6 Mark II, the lens’ built-in optical image stabiliser (Optical IS) supports peripheral coordinated control, which corrects the blurring that occurs in the edges of the image that characteristically occurs when shooting stills with wide-angle lenses.

Its image stabilisation capabilities during still shooting are shown as below (according to CIPA 2024 standards):

 Optical IS OnlyCoordinated Control IS
(on camera with In-Body IS)
CentreUp to 5.5 stops[1]Up to 8.0 stops[2]
CornerN. AUp to 7.5 stops[3]

When the lens is used with cameras that support Movie Digital IS, the two IS systems coordinate with each other to enhance stabilisation of handheld footage shot while moving.

Accurate and Seamless Autofocusing

Driven by the fast and highly responsive lead-screw type STM, the AF on the RF16-28mm F2.8 IS STM can provide swift, precise and accurate AF during stills and excellent control required for smooth, quiet focus transitions when shooting videos. It also supports focus breathing correction when used with compatible cameras, where the camera digitally corrects fluctuations in the angle of view caused by focus movement during video shooting.

Durable Build and Outstanding Image Quality

The RF16-28mm F2.8 IS STM has a dust- and drip-resistant build equivalent to that of professional-grade L-series lenses, with a weather-sealed ring and mount joints for better peace of mind when shooting outdoors.

Discerning and detail-oriented creators will be delighted by the lens’ impeccable optical quality, which is comparable to professional-grade L-series lenses. Improvements to the manufacturing process have enabled usage of a larger replica aspherical lens as the frontmost element, correcting aberrations more thoroughly resulting in even better image quality.

Pricing Details:

NamePrice (MRP)
RF16-28mm F2.8 IS STM             ₹ 108 495.00/u (incl. of all taxes)

[1] Focal length of 28mm using an EOS R1; Yaw/Pitch axes

[2] Focal length of 28mm using an EOS R1; Yaw/Pitch/Roll axess

[3] Focal length of 28mm using an EOS R1; Yaw/Pitch/Roll axes