itel introduces A90 smartphone with IP54 ratings. The itel A90 offers unbeatable value for every user looking to make the most of their smartphone experience. The A90 smartphone is built with IP54 rated protection, making it super resistant to rain, dust, and the occasional spillages – guaranteeing unbeatable durability.
The A90 smartphone introduces Aivana 2.0 – itel’s super intelligent AI Assistant – designed to make your day smoother and your life much easier – something rarely seen in the sub 7K segment. It comes in two dynamic variants — 64 GB ROM and 128 GB ROM — priced attractively at just Rs. 6,499 and Rs. 6,999 respectively and is available in retail stores across India. It also offers a free screen replacement within 100 days – ensuring unmatched reliability only provided by itel in India.
Talking about new launch, Mr. Arijeet Talapatra, CEO of itel India said, “The itel A90 smartphone is for people who want more from their smartphone. It is not just about features, it is about giving users a device that supports their life with ease, style, and is enabled with emerging technologies like AI. We are constantly enhancing our products to deliver more exciting and powerful features—and Aivana 2.0 stands as a true testament to our commitment to continuous innovation. The A90 is designed to be a smart and reliable partner for our customers, making their life better and easier.”
However, what is going to turn heads everywhere is A90’s stunning design and a premium camera deco. The layout of the camera along with its vivid design make it a visual delight. Paired with a powerful 13MP rear camera, the A90 delivers crystal clear clarity and colour that makes every shot pop with detail. Advanced image processing takes it even further, turning everyday moments into Insta worthy memories. The itel A90 is available in vibrant colours like Starlit Black and Space Titanium. It is a game changer in the entry-level smartphone segment – a feature loaded smartphone promising a high level of reliability and durability. From morning hustle to late-night scrolls, the itel A90 is made to match your pace. It boasts of a DTS sound technology, offering an audio experience that is crisp, rich, and truly immersive. Customers buying itel A90 can enjoy a 3-month free subscription to JioSaavn Pro, available at all retail outlets.
But what truly sets the A90 apart? It is the super smart AI assistant – Aivana 2.0 – your personal AI assistant that helps you get things done, find what you need, and move through your day with ease. Aivana 2.0 goes beyond expectations—it can answer your questions using documents, describe and explain images from your gallery, make WhatsApp voice and video calls, and even solve complex math problems with ease.
The 6.6-inch 90Hz HD+ display is designed to delight your senses and provide immersive visual experience. And with vibrant colours and crisp clarity, everything you see becomes more vivid. With the Always-on Display and Dynamic Bar, and you’re never out of sync with what matters – battery, calls, notifications, and more. The itel A90’s 13MP rear camera, enhanced by advanced image processing and a sliding zoom button, lets you bring details to life, whether it’s a candid smile or a scenic sunset. With an octa-core processor, up to 128GB of mega storage, and fusion memory (up to 4GB + 8GB RAM), the A90 handles multitasking, gaming, video calls, and everything in between, effortlessly. Face unlock and side fingerprint sensors ensure your phone is secure and instantly accessible, while a 36-month lag-free
Product Specs –
| Model | itel A90 |
| Price | Rs. 6499 (64GB ROM) Rs. 6999 (128GB ROM) |
| Screen Size | 6.6” HD+ IPS |
| Refresh rate | 90 Hz |
| Display Type | Dynamic Bar |
| Processor | T7100 |
| Processor Core | Octa Core |
| RAM | 4GB+8GB* |
| ROM | 64 GB and 128GB |
| Front Camera | 8MP |
| Rear Camera | 13 MP Camera |
| Battery | 5000 mAh |
| Charger | 10W (supports 15W charging) |
| IP Rating | IP54 (Dust & Splash Proof) |
| Fingerprint | Side |
| Face Unlock | Yes |
| OS | Android 14 Go |
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