Sony announced the launch of ULT POWER SOUND® series – a new series of wireless speakers and noise-cancelling headphones. The new range consists of wireless speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless noise-canceling headphones ULT WEAR. All models in the series include the ULT button, providing signature sound quality by enhancing the music with one or two different sound modes.
- ULT TOWER 10: Turn your home into party central with Massive Bass, 360° Party Sound, 360° Party Light and karaoke. It comes with two different types of bass-emphasised sound mode. Hit the ULT button for deeper bass for low-frequency sound that will make your heart tremble with ULT1. ULT2 delivers powerful punchy bass to feel the beat and get you dancing. It detects noise and automatically changes the sound setting to deliver clear music even when you are surrounded by other sounds. You can plug in another microphone for a duet or a guitar to play along using the ULT TOWER 10 as an amp. TV Sound Booster enhances the sound from your TV.
- ULT FIELD 7: The ULT FIELD 7 lets you take the party anywhere. It has waterproof and dustproof construction plus a long battery life means you can party for longer. You can even connect to a mic for karaoke on the go. Select ULT1 for deeper, lower frequency bass or select ULT2 for powerful, punchy bass. It detects noise and automatically adjusts the sound setting to provide an optimal music experience, however busy the venue might be. It comes with 30-hour battery life plus, with quick charging you get 3 hours of playing time in 10 minutes. IP67 waterproof and dustproof rating, you can take the party outside. It’s also salt water resistant, which means you can enjoy music even at the beach. The ULT FIELD 7 can be easily moved around with the convenient carry handles and as it’s designed to work perfectly whether positioned horizontally or vertically. Connect a mic and get ready to sing anything. Or you can connect your guitar to turn the ULT FIELD 7 into an amp. And up the fun even more, ambient lighting produces subtle illumination perfect for parties and everyday use.
- ULT FIELD 1: ULT FIELD 1 is complete with a multi-way strap for ease of use. Turn ULT POWER SOUND on for enhanced bass. Designed to be portable with up to 12 hours of battery life. Plus its multi-way strap, IP67 waterproof and dustproof rating, shockproof design and salt-water resistance lets you take your speaker anywhere, indoors or out. The ULT FIELD 1 is designed to work when it stood on its end or laid on its side, for the best use of space – even when that space is limited. Press the ULT button for powerful sound. ULT1 delivers deep, low-frequency bass, and ULT2 provides powerful bass. They’re powered by Sony’s Integrated Processor V1 and a driver unit designed for ULT POWER SOUND series, to produce unwavering energy and huge resonating bass. With Dual Noise Sensor technology and the Integrated Processor V1, ULT WEAR takes Noise Cancelling to the next level. ULT WEAR exudes function, form and features. A sensor pauses your music when you take them off and starts again when you put them on. Bluetooth® pairs with two devices at the same time with Multipoint Connection. Battery life is up to 30 hours with Noise Cancelling on, and up to 50 hours with Noise Cancelling off. And a 3-minute quick charge will give you up to 90 minutes extra play time.
Availability and Price
The new ULT POWER SOUND products [ULT TOWER 10, ULT FIELD 7, ULT FIELD 1 and ULT WEAR Headphones] will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and other e-commerce websites in India from 27th May 2024 onwards.
| Model | Best Buy (in INR) | Availability Date | Colours |
| ULT TOWER 10 | Rs.89,990/- | 27th May 2024 onwards | Black |
| ULT FIELD 7 | Rs.39,990/- | 27th May 2024 onwards | Black |
| ULT FIELD 1 | Rs.10,990/- | 27th May 2024 onwards | Black, White, Orange and Forest Gray |
| ULT WEAR | Rs.16,990/- | 27th May 2024 onwards | Black, White and Forest Gray |
There will be an additional cashback offer of Rs. 6,000/- on ULT Tower 10 and Rs. 3,000/- on ULT Field 7 which can be availed through select credit cards in online and offline channels.